Chapter 9—Product Concepts - CSUB
a. family b. generic c. bargain d. dealer e. umbrella ANS: A PTS: 1 REF: 137 OBJ: 09-4 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Product. 82. A _____ is a legal term indicating the owner's exclusive right to use a brand name or other identifying mark. a. trademark b. patent c. brand d. private brand e. right of warranty ................
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