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Introducing the adidas 26rs

A new free running club inspired by the Virgin Money London Marathon

London, 20 March 2014 – Introducing a running club with a difference, the adidas 26rs is a new club inspired by marathon running and is designed to offer runners of all levels of ability a truly personalised training experience in the heart of a city famous for it’s marathon.

The adidas 26ers launched today in Bishopsgate, London with Olympic marathon runners Scott Overall and Liz Yelling, plus GB Internationals Aly Dixon, Elle Vernon and James Shane to officially open the club.

The adidas 26rs gives London runners a new home for marathon training, offering daily supervised runs, free trials of adidas Boost footwear, and access to shower and locker facilities.

The adidas 26rs will be based in the engine room of the London Marathon Store at 1-3 Norton Folgate, Bishopsgate London E1 6DB. More information at adidas26rs.co.uk or join the conversation using #adidas26rs.

The adidas 26rs will be on hand 7 days a week to offer members advice on everything from training kit to race-day pacing, whether a runner is aiming for a sub-3-hour PB, to a novice runner looking to complete their first half marathon.

London’s runners can sign up for free membership to the adidas 26rs by visiting adidas26rs.co.uk and completing the simple form.

adidas 26rs ambassador and expert marathon coach, Martin Yelling commented, “the 26rs brings marathon runners and aspiring marathon runners together to draw inspiration from each other, to run together and to get marathon ready. With the Virgin Money London Marathon only weeks away, the adidas 26rs will be the perfect hub to promote marathon running in the capital and help runners on their journey to 26.2miles.”

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For more information on adidas Running, please visit running, our social media news room news. or follow us on adidasrunning.

For all press enquiries, please contact:

Ben Goldhagen, Senior PR Manager, adidas UK

Tel: 07961 182501 Email: ben.goldhagen@

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

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