BBC Bitesize Primary History: Key Stage 1 Famous People ...

[Pages:12]BBC Bitesize Primary History: Key Stage 1 Famous People ?

Video Brief

BBC Learning

March 2018

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

Contents

About BBC Bitesize....................................................................................................................... 2 Who is our audience? ......................................................................................................................... 2 Style, tone and the Bitesize brand ...................................................................................................... 2 The commission .................................................................................................................................. 2

Requirements .............................................................................................................................. 4 Outline of work ................................................................................................................................... 4 The curriculum .................................................................................................................................... 4 Education consultant .......................................................................................................................... 5 General points..................................................................................................................................... 5 Storyboards and scripts ...................................................................................................................... 5 Deliverables......................................................................................................................................... 6 Sustainable productions ..................................................................................................................... 6

Working together......................................................................................................................... 7 Who's responsible for what? .............................................................................................................. 7 The BBC Learning team ....................................................................................................................... 7 Schedule/project management .......................................................................................................... 7 The process ......................................................................................................................................... 9 Proposal .............................................................................................................................................. 9 Proposal deliverable list.................................................................................................................. 9 Selection............................................................................................................................................ 10 Pitch .................................................................................................................................................. 10 Key dates...........................................................................................................................................10

Appendix ...................................................................................................................................... I

1

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

About BBC Bitesize

Who is our audience?

Bitesize is the BBC's study support service for students, helping 5-16+ year olds with their coursework, homework and preparation for tests and exams. Bitesize covers core subjects at primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, including KS3, GCSE, Welsh TGAU, Scottish National 4 and 5 and Higher It also covers Functional Skills Maths and English in England and equivalent Core Skills qualifications in Scotland, Wales and Northern Ireland.

Bitesize is used by approximately three-quarters of secondary school students in the UK. It received an average of 2.5 million unique UK users per week ? with weekly traffic peaking at 3.5 million.

Style, tone and the Bitesize brand

BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and trustworthy information that is produced in a high quality and entertaining way.

Bitesize values:

? Quality learning resources with high production values, tailored to the needs of our audience

? Clear, concise delivery of the key educational points - bite-sized chunks ? Inclusive ? Factually correct, high-quality and curriculum-relevant ? Simple, straightforward language ? Funny, quirky or irreverent tone where appropriate ? Accessible to every level of academic ability

An example of our current KS2 History content can be found here: . As can be seen, this Explainer contains an animation along with supporting text, a slideshow, some infographics and photographs. Other Explainers also contain activities. This commission is for the production of the animation portion only.

The commission

This commission is for animation content only

The BBC reserves the right to award this contract in the way that provides the best service and value for money. The budget for this project is up to ?90,000.

For a commission of ?90,000 we expect 40 minutes of animation (20 x 2 minute videos).

Delivery of all content is required by the 23rd November 2018.

The video content needs to appeal to KS1/2 students but should not alienate or patronise a wider audience. Videos should be concise, lively, imaginative and accurate.

Subject specialism is not a prerequisite (although clearly would be useful) ? what we're looking for are creative and engaging solutions.

2

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs of the Bitesize audience and a clear approach to addressing those needs is expected. Companies should have experience delivering engaging content for young audiences, ideally including short form content. Deadline for submissions is 5pm on Wednesday 4th April 2018.

3

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

Requirements

Outline of work

20 animations of 2 minutes each, totalling 40 minutes. Within this total, there may be some flexibility to make some animations shorter and others longer as the learning requires. Note that information on some of the selected Famous People already exists on Bitesize 1 (). Reuse of content will be considered ? to be agreed with BBC Bitesize.

Each film must work as a standalone covering a specific set of learning objectives in a way that is easily comprehensible for our audience, covering the key points of the curriculum. Note that the Bitesize team will make the Explainer itself, and will produce the associated contextual content.

Videos will be published on and other channels as appropriate. Films should include voiceover, music, sound effects where appropriate. A 20-30 second `teaser' (short re-versions from the content already created for each film) for

selected films. Requirement is for 5 x teasers in total. Specific films to be agreed by BBC Bitesize and the indie. Hero image relating to each film, to feature on the learner guides that the films sit in. Films should be linear - interactivity is out of scope for this commission. Character sheets for each key character in a variety of different poses and with different facial expressions, to be delivered before animation work commences. Please note that although Bitesize currently incorporates video clips for use in class by teachers, this commission is part of our student-facing content and will sit within our Explainers.

The curriculum

A new primary History curriculum was introduced in England in 2013. This commission should support the contents of this curriculum as much as possible.

From the History programmes of study for England:

At key stage 1:

Pupils should know where the people and events they study fit within a chronological framework and identify similarities and differences between ways of life in different periods

They should be taught about events beyond living memory that are significant nationally or globally [for example, the Great Fire of London, the first aeroplane flight or events commemorated through festivals or anniversaries]

They should be taught about the lives of significant individuals in the past who have contributed to national and international achievements, some should be used to compare aspects of life in different periods [for example, Elizabeth I and Queen Victoria, Christopher Columbus and Neil Armstrong, William Caxton and Tim Berners-Lee, Pieter Bruegel the Elder and LS Lowry, Rosa Parks and Emily Davison, Mary Seacole and/or Florence Nightingale and Edith Cavell]

4

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

Education consultant

You will need to contract and work with an educational specialist/consultant who will be involved throughout the process to ensure all learning objectives are covered and content is accurate and relevant. All content (ie video concepts, storyboards, initial scripts, final scripts, animatics, final versions, etc.) will need to be reviewed by the consultant before they are sent to us.

General points

All videos should use the learning outcomes provided by Bitesize as the basis for their scripts.

The videos should encourage multiple viewings. The overall tone should be informal, chatty and appealing to the audience. Content should

feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is `trying too hard'. The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity is very important. It is vital that the content feels part of the students' world ? the subject area can seem daunting so using easily-accessible examples should pique their interest. Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite. It is essential that, where applicable, the characters featured represent the diversity of the Bitesize audience in terms of gender, gender identity, sexuality, race, ethnicity, disability, socio-economic status and regionality. For example, approximately 25% of school children today identify themselves as not being White British. BBC Bitesize celebrates diversity in all its forms: BBC Bitesize has produced a `Diversity and Inclusion Commissioning Guidelines' document to support the attainment of the BBC and BBC Bitesize's diversity targets. We have selected the famous people we'd like to cover (see Appendix), and have already considered diversity and inclusivity in this list. However, we request that any additional characters represented in the animations reflect relevant diversity for a given location and time in history. Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly. We are not necessarily looking for responses featuring established star names for the voice overs or any on-screen talent ? in fact, up and coming talent would be preferred. Bitesize will require final sign-off on voice and on-screen talent and the opportunity to attend voice over recording. Where used, music should be production/mood music rather than commercial.

Storyboards and scripts

The company awarded the contract will produce initial concepts, scripts, and storyboard and animatic (if appropriate) for each of the videos above.

Bitesize requires full consultation during the production process, including the reviewing of drafts to ensure the scripts hit the learning points, and full signoff on completed scripts, any storyboards and animatics, and animations.

5

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

Deliverables

Final masters in electronic format (a technical specification will be provided), both uncompressed and compressed. Uncompressed audio provided in multiple editable audio layers.

All animation and illustration project files and assets. Post-production paperwork will be required (templates will be provided). All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link provides further information:

Sustainable productions

BBC Learning is working to ensure that all its projects are environmentally sustainable. As part of this, we ask that any independent supplier we work with has an environmental sustainability policy, carbon literacy aware staff (free training can be found here - ) and that all productions, where appropriate, complete an Albert carbon footprint calculation. A good way to demonstrate your environmental credentials is to undertake Albert certification. Please see here for more details or contact Nicholas.Leslie@bbc.co.uk for more information. More details can be found at and .

6

BBC Bitesize: Primary History: KS1 Famous People Video Brief March 2018

Working together

Who's responsible for what?

You will be responsible for:

project management and production of deliverables to agreed deadline and budget chairing regular production meetings and communicating project plans and status quality assurance of content (in cooperation with the educational consultant)

We will be responsible for:

sharing project documentation from the wider suite of Bitesize primary History content if available

collaboration throughout the production and delivery sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,

essential cast members, voice-casting, music, sounds effects, animatics and final delivery ? within an agreed timeframe

We will be jointly responsible for:

ensuring the learning outcomes are met ensuring that content is best-fit for the Bitesize audience

The BBC Learning team

Oonagh Jaquest ? Editor, Bitesize Nicola Anderson ? Producer, Bitesize Delphine Desard ? Assistant Producer, Bitesize Erin MacTague ? Production Manager

Schedule/project management

Although key points such as casting, concepts, script, animatic and animation sign-off, etc will be identified in the Editorial Specification, all Bitesize production follows an iterative development process. We will require accommodation for feedback cycles (including, but not limited to: initial outlines; scripts ? versions 1 and 2; storyboard/animatic ? versions 1 and 2; key talent; music/sound sign off; finished film ? rough and fine) in the schedule. We will feed back ASAP on all editorial decisions, in line with the schedule.

Final delivery for the project is 23rd November 2018.

This project is highly dependent on specific delivery dates that will be defined in the contract. As such we would like you to give particular attention to clause 9 in our standard terms which states the following:

If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2 for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this Agreement.

7

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download