Unethical Advertising Techniques
Advertising Techniques. PL-07-3.1.3. Students will describe various factors that influence consumer decisions, such as peer pressure, impulses, desire for status, and advertising techniques (facts and figures, glittering generalities, jingles/slogans, endorsement, testimonial, bandwagon, , emotional appeal, free gifts/rewards) and explain why they are influential. ................
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