Chapter 9—Product Concepts
The company’s research discovered that children that today prefer softer bubble gum and that its Joe character was viewed as an “out-of-date nerd.” As a result, Bazooka created a softer gum and updated Bazooka Joe with a backward hat, wilder hair, and ripped jeans. ... 48. When Delphi-Grundig, a manufacturer of state-of-the-art car radios ... ................
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