FANTASY FOOTBALL RUBRIC



[pic] Fantasy Football Marketing Project [pic]

Scenario:

You will be creating a new National Football League Fantasy team to compete with the other teams in the class. There are several steps involved to complete this assignment. All work must be authentic. Do not copy and paste from the Internet. All components must be in complete sentences. ALL work must be typed.

NOTE: NO PARTIAL CREDIT WILL BE GIVEN-COMPLETE EACH SECTION COMPLETELY!

This section is DUE September 26th!

Project Requirements:

1. 3 Ring Binder (1”) with plastic cover (to insert title page) – Due September 26th!

2. Title Page (printed in color) – must include your franchise name, logo, project manager & group member names, date and class period

3. Notebook Spine Label (printed in color) - with team name

4. Table of Contents Page (12 pt. font) – Due September 26th

5. Dividers – Labeled (labels must be typed OR use pre-numbered tabs & table of contents!): Due September 26th!!

• Marketing Research

• Franchise Introduction

• People

• Product

• Place

• Price

• Promotion

• Daily Log - Each team member will complete a daily log which details the tasks completed for the day.

|Criteria |Begin Date |Due Date |

|Marketing Research |Sept 18th |Sept 26th |

|Marketing Research - Players |Sept 18th |Sept 26th |

|Franchise Introduction |Sept 18th |Sept 26th |

|People |Sept 18th |Sept 26th |

| | | |

|Product |Sept 29th |Oct 7th |

|Pennant |Sept 29th |Oct 7th |

|Place |Sept 29th |Oct 7th |

| | | |

|Price |Oct 15th |Oct 22nd |

|Promotion |Oct 15th | Oct 22nd |

|Completed Binder |Oct 15th |Oct 22nd |

|Presentations |---------- |Oct 29th |

|*Appropriate Professional Dress | | |

|IS REQUIRED! | | |

Appropriate Professional Dress for Presentations – Mandatory! No Exceptions to DUE DATES! *Any work not turned on the due date will receive a 10 point deduction for each day late until the 5th day then ZERO!

DAILY PARTICIPATION LOG

Name:

|DATE |Attempted Tasks |Completed Tasks |

|Sept 18th | | |

|Sept 22nd | | |

|Sept 24th | | |

|Sept 26th | | |

|Sept 29th | | |

|Oct 1st | | |

|Oct 3rd | | |

|Oct 7th | | |

|Oct 8th | | |

|Oct 10th | | |

|Oct 13th | | |

|Oct 15th | | |

|Oct 17th | | |

|Oct 20th | | |

|Oct 22nd | | |

|Oct 29th | | |

|Oct 30th | | |

MARKET RESEARCH - LOCATION

Due Date: Sept 26th

City Selection

Select a city that you believe would make a good location for your new National Football League expansion team. You must choose a city where there is no current NFL team located. There will only be 1 franchise per city in this class. In the event that two teams select the same city, the team that best researches and explains their choice will get the city and the failing team must choose another city and redo all marketing research.

Marketing Research Components:

a. In a paragraph each, describe the following demographic and economic factors of the city, state:

1. Population

2. Average income

3. Average age

4. Primary professions/industries

5. Colleges/Universities in the area

6. Forms of transportation in and around the city

7. Crime statistics

b. Describe the weather patterns during the football season (Sept – January).

c. List all professional sports teams in the state. If there is currently a professional football team in the city you selected, why do you think the city can support more than one team? Explain. If a professional football team has ever failed or been located in that city explain why.

d. Provide a 1 page map of the city/area. Include major highways or routes that customers will take to get to your location.

e. Describe the psychographic information about your area such as other attractions in the area, including historical sites, amusement parks, arenas, annual events, etc.

f. Major hotels and restaurants in the area.

g. Major newspapers in the city.

h. Explain why you selected the city and state for your team.

MARKET RESEARCH – PLAYERS

Due Date: Sept 26th

You will develop a team roster. You may choose any player currently playing major league baseball. Assume that all current players are available in an expansion draft. Conduct research on possible players

to build the best team possible.

For each player, you need to find the following information:

A. Position

B. Current Team

C. Statistics

D. Salary

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Example: Player: Jeff Francoeur

a. Position-Right Field

b. Team-Atlanta Braves

c. Batting Average-.293

d. Current Salary - $427,500 (2007)

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Your team roster will have a total of 15 Players:

Quarterback– 2 Kicker – 1

Running Backs – 3 Defense – 2

Wide Receivers – 4 Reserve – 2

Tight End – 1

Team Roster (15 players)

Franchise Name: ___________

Name Current Team Position Salary____

Players

1. ___________________________ ____________ ________ ____________

2. ___________________________ ____________ ________ ____________

3. ___________________________ ____________ ________ ____________

4. ___________________________ ____________ ________ ____________

5. ___________________________ ____________ ________ ____________

6. ___________________________ ____________ ________ ____________

7. ___________________________ ____________ ________ ____________

8. ___________________________ ____________ ________ ____________

9. ___________________________ ____________ ________ ____________

10.__________________________ ____________ ________ ____________

11. _________________________ ____________ ________ ____________

12. _________________________ ____________ ________ ____________

13. _________________________ ____________ ________ ____________

14. _________________________ ___________ ________ ____________

15. _________________________ ___________ _________ ____________

FRANCHISE INTRODUCTION

Due Date: Sept 26th

The name of your franchise is part of the branding of your team. Therefore, the name of your franchise should be:

• Easy to say

• Generates positive feelings and associations

• Translatable into a successful logo or logos

• Consistent with city, state, area, geography, history or organization

• Legally and ethically permissible (do not infringe on any trademarks – must be original!)

Once you have chosen your franchise name, complete the following in a 1-FULL PAGE essay (1” margins, double-spaced, 12pt-Times New Roman font):

1. Introduce your franchise to potential buyers

2. Write an explanation for why you chose the name

3. Determine AND EXPLAIN how your name will appear

Ex: the Atlanta braves typically just write the Braves in a specific font in red with a blue and white outline and include the tomahawk below.

PEOPLE

Due Date: Sept 26th

Determine the primary target market for your team by researching you cities demographics and also at least one existing teams’ target markets. Pick a current team in a city that most closely resembles your chosen city to justify your targets.

You MUST complete this portion in complete sentences in a 1-FULL PAGE essay (1” margins, double-spaced, 12pt-Times New Roman font):

Include the following:

• Demographics

• Psychographics

• Geographics

------------------------------------------------------------------------------------------------------------------------

PRODUCT

Due Date: Oct 7th

Each of the following assignments must be on a separate page in your portfolio. Include a heading at the top of the page.

1. Players and Positions

• Team Roster (created earlier)

• Team Program of Players – include - name, picture/head shot, position, current team (*in Color)

2. Team Colors

• One page that shows swatches of your colors and the color names (*in Color)

• Explanation for your color choices

3. Team Logo

• This is the brand mark for your team; how does the name translate into an image?? (*in Color)

• One page image of each logo and explanation

• Ex: the Atlanta Braves have 2 logos – the A and the tomahawk

• Cool websites – , aaa-

4. Mascot

• One page, color image/drawing of your mascot (*in Color)

• Name and explanation for the mascot. Why is this mascot the best choice for your team?

• Remember the purpose of a mascot!

5. Team Uniforms

• There are a variety of websites that you can use to get ideas or a basic concept and then modify in Paint or Photoshop.

• Design uniforms for the following: (*Color)

• Home (socks, shoes, pants, jersey, hat)

• Away (socks, shoes, pants, jersey, hat)

• Alternate (socks, shoes, pants, jersey, hat)

• Great websites , ,

6. Franchise Stationery (*in Color)

*Publisher is a great software application for this.

• Business Cards – one for each member of the group; create one design and change the information on the card for each group member. Each member’s business card should have the following:

• Name

• Job Title (create a specific title/role for each group member)

• Franchise Name

• Logo (created from scratch)

• Contact Info – address, phone number(s) and extension if necessary, email address, website, etc.

• Letterhead – must include the following: (*in Color)

• Logo (created from scratch)

• Franchise Name

• Address

• Phone

• Fax

• Email

• Website (optional)

You can use the following layout or others to sketch your team uniforms.

[pic]

[pic]

PENNANT

Due Date: Oct 7th

Create a pennant which represents your team. Be creative!

Include the following on your pennant:

• Team Name

• Logo

• Team Colors

Requirements:

• MUST be made from FELT (easily found at Wal-Mart or craft stores like Hobby Lobby or Michael’s)

• 1 background color, 2 accent colors

• Size must be 10” X 24”

Example:

PLACE

Due Date: Oct 7th

Using the map of your city:

1. Select the exact location for your stadium

2. Label this location on the map

3. Explain why you chose this spot.

4. Include any landmarks, roads, etc. that influenced your decision.

Stadium

• Name of stadium (must be original) – write an explanation for the name

• Exterior Physical Design (*in Color)

• Visual of the Outside of the Stadium (Design must be modified from the original)

• Signage (Name of the Stadium) and anything else; name of stadium MUST be visible from the outside of the stadium

• Parking

• Great websites - and

• Interior Physical Design (*in Color)

• Visual of the Inside of the Stadium (a picture)

• Seating chart and seating capacity

• Include a blue print and legend which labels major areas:

• Field Layout

• Concessions

• Restrooms

• First Aid Stations

• Ticket Offices

• Other Amenities

• Entertainment Areas

• Shopping

• Restaurants

• Special Services: ATM Machines

• Audio and Video Services

• Scoreboard

• Security Offices

• Management Offices

• Corporate Sponsorship

• In sentence format, explain why you chose the design and location of these elements. Be sure to explain all features and amenities within the stadium.

• Some helpful websites:

•

•

Sample NFL Stadium

Gillette Stadium Foxboro, MA Home of the NE Patriots

[pic]

PRICE

Due Date: Oct 22nd

Tickets (*Color)

• Visual representation – Design a ticket for admittance to your games. All elements of the design such as lettering, colors and graphics should reflect your team’s image. Choose your design elements carefully, including important information on tickets such as the location of the seat, the price, opponent, time, etc. Neatness and creativity count!

• Great website –

• Overall Pricing strategy with explanation and pricing within the stadium

• Use an image of the inside of your stadium to determine ticket prices at various levels

• You must develop season ticket packages as well as individual prices.

Food Concessions

Determine what types of concessions you will offer in your stadium. Think about your target market when selecting the concessions. You will need the following:

• Create 2 different food & beverage kiosks &/or restaurants within the stadium. NO alcoholic beverages allowed!

For each vendor, create the following:

• Unique name for each concession

• Unique logo for each concession (*Color)

• Explanation of location of each vendor/restaurant/kiosk (within the stadium) and type of food/beverage sold.

• Photos and a floor plan blue print of each vendor.

Spirit Merchandise Shop

Determine what types of merchandise you will offer in your stadium. Think about your target market when selecting the store. You will need the following:

• One (1) product prototype must be physically created

• Create a product page with photos of at least 4 different merchandise items that include one of your logos on the products.

• Create the following:

• Unique name for the store

• Unique logo for the store (*Color)

• Explanation of location of store (within the stadium) and type of merchandise sold.

• Photos and a floor plan blue print of the store.

PROMOTION

Due Date: Oct 22nd

1. Print Media Advertising (*Color)

Create an example for each of the following types of print media.

• Magazine Ad or Newspaper Ad, AND

• Billboard

Create the ad and explain the details of each ad:

• Magazine or Newspaper Name

• Location of advertisement within the medium or location of the billboard

• Estimated cost of the ad or billboard (get quotes from real media!)

• Dates the advertisements will run

• Explanation of why your franchise chose the particular magazine or paper and billboard

2. Broadcast Media

Create an example of a TV or Radio commercial (30-60 sec)

• Type up a script & storyboard for the advertisement

• Film/record the ad

• Must be 30 or 60 seconds in length!

Create the ad and explain the details of the ad:

• Radio Station/TV Station

• Type of Music/Program

• Time of Day ad is aired

• Estimated cost of the ad

• Dates ad will run

• Explanation of why your franchise chose selection

3. Specialty Advertising Piece (*Color)

Create an example (photo or actual) of a specialty advertising piece. An inexpensive, useful item with the team name or logo hat can be given away.

4. Public Relations

• Create a “Big Event” (charitable or just for the community) to introduce the team and build community goodwill.

• Write/Create a Press Release for the event

5. Cross Promotion – team up with another company for some form of joint advertising or promotion venture. Create an ad or flyer

Team Franchise Name:

Members:

FANTASY FOOTBALL SIMULATION

|Criteria |Possible Points |Points Earned |

|Professionalism |100 | |

|Market Research – Location |100 | |

|Market Research – Players |100 | |

|Franchise Introduction |100 | |

|People |100 | |

|Product |100 | |

|Pennant |100 | |

|Place |100 | |

|Price |100 | |

|Promotion |100 | |

|Presentation |100 | |

| | | |

Weekly Participation

|Criteria |Possible Points |Points Earned: |

|Daily Log – Week 1 |100 | |

|Daily Log – Week 2 |100 | |

|Daily Log – Week 3 |100 | |

|Daily Log – Week 4 |100 | |

| | | |

| | | |

Presentation

|Criteria |Possible Points |Points Earned |Comments |

|Preparedness (presentation was obviously organized and rehearsed) |10 | | |

|Body Language/Eye Contact/Enthusiasm (great intro, facial expressions and body language, eye |20 | | |

|contact, pitch) | | | |

|Product Knowledge and Content (shows full understanding of project, stayed on topic) |20 | | |

|Speech (projection) |20 | | |

|Visual Content (info presented in a logical manner; professional looking visuals) |20 | | |

|Appropriate Professional Dress |10 | | |

|Total |100 | | |

NOTE: NO PARTIAL CREDIT WILL BE GIVEN-COMPLETE EACH SECTION COMPLETELY!

No Exceptions to DUE DATES! *Any work not turned on the due date will receive a 10 point deduction for each day late.

Franchise:

Members:

FANTASY FOOTBALL SIMULATION - Rubrics

Professionalism

|Criteria |Possible Points |Person Responsible |Points Earned |

|Title Page – franchise name, project manager, group members, date, class period; (printed in |15 | | |

|color) | | | |

|Binder – clearview |20 | | |

|Dividers – labeled correctly |20 | | |

|Table of Contents |15 | | |

|Creativity – authenticity and originality of work |15 | | |

|Spelling/Grammar |15 | | |

|Total |100 | | |

Market Research – Location

|Criteria |Possible Points |Person Responsible |Points Earned |

|City Selection |15 | | |

|Demographics/Economics (population, avg income, avg age, primary professionals/industries, |15 | | |

|colleges/universities, forms of transportation, crime statistics) | | | |

|Professional teams listed |5 | | |

|Map of the city chosen |10 | | |

|Psychographic info about area (attractions, historical sites, amusement parks, arenas, annual |15 | | |

|events, etc); major | | | |

|Major hotels and restaurants |5 | | |

|Major newspapers in the city |5 | | |

|Explanation of why chose city |20 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

| | | | |

Market Research – Players

|Criteria |Possible Points |Person Responsible |Points Earned |

|6 Pitchers Researched – all information given |15 | | |

|1 Catcher Researched – all information given |10 | | |

|1 First Baseman Researched – all information given |10 | | |

|1 Second Baseman Researched – all information given |10 | | |

|1 Shortstops Researched – all information given |10 | | |

|1 Third Baseman Researched – all information given |10 | | |

|3 Outfielders Researched – all information given |15 | | |

|1 Designated Hitter Researched – all information given |10 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

Franchise Introduction

|Criteria |Possible Points |Person Responsible |Points Earned |

|Introduction of Franchise |30 | | |

|Explanation of why chose name |30 | | |

|Logo of franchise (printed in color) |30 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

People (Target Market)

|Criteria |Possible Points |Person Responsible |Points Earned |

|Demographics |30 | | |

|Psychographics |30 | | |

|Geographics |30 | | |

|Spelling/Grammar |10 | | |

| |100 | | |

Product

|Criteria |Possible Points |Person Responsible |Points Earned |

|Player Roster Sheet and Program players names, pictures, position, team |10 | | |

|Team Colors – swatches; explanation of choice (printed in color) |10 | | |

|Team Logo – 1 page color design, explanation (printed in color) |10 | | |

|Mascot – 1 page color design, name, explanation (printed in color) |10 | | |

|Team Uniforms – color designs, home/away/alternate and baseball caps (printed in color) |10 | | |

|Stationery –business card for each member (printed in color) |20 | | |

|Stationery – letterhead (printed in color) |20 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

Pennant

|Criteria |Possible Points |Person Responsible |Points Earned |

|Proper size |20 | | |

|Team Name |20 | | |

|Logo |20 | | |

|Colors – background, 2 accents |20 | | |

|Made from felt |20 | | |

|Total |100 | | |

| | | | |

NOTE: NO PARTIAL CREDIT WILL BE GIVEN-COMPLETE EACH SECTION COMPLETELY!

No Exceptions to DUE DATES! *Any work not turned on the due date will receive a 10 point deduction for each day late.

Place

|Criteria |Possible Points |Person Responsible |Points Earned |

|Stadium – name, explanation |30 | | |

|Exterior – visual, signage, parking (printed in color) |30 | | |

|Interior – visual, seating chart/capacity, major areas labeled (printed in color) |30 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

Price

|Criteria |Possible Points |Person Responsible |Points Earned |

|Tickets – visual, price explanation (printed in color) |30 | | |

|Food Concessions – 2 vendors, name, logo, explanation for each, photos, blueprints (printed in |20 | | |

|color) | | | |

|Product prototype, 4 other item photos (printed in color) |20 | | |

|Spirit Shop – 1 vendor, name, logo, explanation for each, photos, blueprints, |20 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

Promotion

|Print Media – Magazine or Newspaper Ad, explanations (in color) |15 | | |

|Print Media - Billboard – Visual and explanations |10 | | |

|Broadcast Media – TV/Radio ad, 30 or 60 secs, script, recorded |20 | | |

|Specialty Advertising Piece – Actual or visual, explanation (in color) |10 | | |

|Public Relations – press release of “Big Event” |10 | | |

|Cross Promotion – full details of promotion, ad or flyer |10 | | |

|Promotional Calendar |15 | | |

|Spelling/Grammar |10 | | |

|Total |100 | | |

| | | | |

| | | | |

Comments:

NOTE: NO PARTIAL CREDIT WILL BE GIVEN-COMPLETE EACH SECTION COMPLETELY!

No Exceptions to DUE DATES! *Any work not turned on the due date will receive a 10 point deduction for each day late.

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download