Chapter 9—Product Concepts

1. A _____ is everything, both favorable and unfavorable, that a person receives in an exchange. It can be tangible, intangible, a service, an idea, or a combination of these things. a. brand equity b. quality c. warranty d. transaction e. product ANS: E PTS: 1 REF: 131 OBJ: 09-1 TYPE: Def. TOP: AACSB Reflective Thinking | TB&E Model Product. 2. ................
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