CONSUMER BEHAVIOUR AND LIFESTYLE MARKETING

CONSUMER BEHAVIOUR AND LIFESTYLE MARKETING S.SATHISH*; DR.A.RAJAMOHAN** *Research Scholar in Management, Bharathiar University, Coimbatore. **Professor in Business Administration, Annamalai University, Chidambaram. INTRODUCTION Lifestyle marketing is a process of establishing relationships between products offered in the market and targeted lifestyle groups. It involves … ................
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