Top 10 Global Consumer Trends 2019

Top 10 Global Consumer Trends 2019

ALISON ANGUS AND GINA WESTBROOK

Not to be distributed without permission.

Top 10 Global Consumer Trends 2019

ALISON ANGUS Head of Lifestyles Research

GINA WESTBROOK Director of Consumer Trends

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? 2019 Euromonitor International

Contents

1

The Big Picture

7

Age Agnostic

13 Back to Basics for Status

20 Conscious Consumer

25 Digitally Together

32 Everyone's an Expert

38 Finding my JOMO

45 I Can Look After Myself

51 I Want a Plastic Free World

57 I Want it Now!

62 Loner Living

68 Conclusion

69 Methodology

70 About the Authors

72 Contributing Authors and Team Members

73 How Can Euromonitor International Help?

? Euromonitor International

The Big Picture

Welcome to Euromonitor International's Top 10 Global Consumer Trends for 2019

Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into changing consumer values and priorities and exploring how consumer behaviour is shifting and causing disruption for business globally.

Each of the 10 trends follows the same format: ?? Specific characteristics and how the trend manifests ?? Environment ?? Behaviour / motivation ?? How the industry is responding ?? View from one of our experts ?? Long-term impact

Source: Euromonitor International

? Euromonitor International

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