Features and Benefits Marketing Worksheet
Name: ____________________________________________ Date: _____________________
Features and Benefits Marketing Worksheet
Feature of the Ford Escape HEV
Benefit to the Owner
Feature of Competitor Vehicle
Benefit to the Owner
Defining advantage of Ford Escape HEV: Other selling points such as awards, endorsements: Concept for advertisement: Tag phrase for advertisement:
Air Pollution: Lesson 2, Green Marketing 1 Activity -- Features and Benefits Marketing Worksheet
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