Chapter 9—Product Concepts

Both FedEx and the Toys for Tots program have target markets, products, advertising considerations, and the ability to do quantitative market research. But the Toys for Tots program is concerned with long-term social benefits to the public, and FedEx is primarily concerned with profit-oriented goals. PTS: 1 REF: 167 OBJ: 11-8 TYPE: App ................
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