THE FLIP SIDE - Gender Leadership



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LEADERSHIP AND THE SEXES Contact: Lori Ames

Using Gender Science To Create 212-620-4080 x12

Success In Business lori@

by Michael Gurian with Barbara Annis or

Publisher: Jossey-Bass Lauren Banyar Reich

Publication Date: August 2008 212-620-4080 x14

Price: $27.95/hardcover//ISBN: 978-0-7879-9703-8 lauren@

“Offers critical insight into the minefield of gender relationships in the workplace . . .

Corporate America needs the knowledge this new book gives us.”

-- Pernille Lopez, President of IKEA North America

“This powerful and timely book unlocks gender truths for the workplace.

Every businessperson – man or woman – needs to read this book!”

--Louann Brizendine, M.D., Neuropsychiatrist and Clinical Professor,

University of California-San Francisco, and author of The Female Brain

MEN AND WOMEN LEAD DIFFERENTLY

NEW BOOK BY EXPERTS MICHAEL GURIAN AND BARBARA ANNIS SHOWS HOW TO USE GENDER SCIENCE TO LEAD, NEGOTIATE, AND COMMUNICATE FOR SUCCESS

Men and women lead differently. Most businesspeople, from front line employees to CEOs, sense this at some level, but can’t quite articulate the differences without falling into the trap of creating male and female stereotypes. In their new book, LEADERSHIP AND THE SEXES Using Gender Science To Create Success In Business (Jossey-Bass, August 2008) gender experts Michael Gurian and Barbara Annis show what the latest scientific studies reveal about male/female brain differences, and explain how these differences impact the ways that men and women negotiate, communicate, lead, and run meetings.

“There’s nothing right or wrong about these differences,” the authors say. “But understanding them helps all of us work together more efficiently and effectively. This is truly a bottom-line issue.” Companies such as Proctor & Gamble, Nissan, Deloitte & Touche, and Brooks Sports are already using their knowledge of brain-based gender differences to their advantage.

In the first part of LEADERSHIP AND THE SEXES, Gurian and Annis explore the science of gender. They explain, for example, that studies based on MRI, PET, and SPECT scans have been able to pinpoint the different ways that male and female brains function, emphasizing that neither way is superior to the other. Differences include:

*In women’s brains, there are more active sensorial and emotive centers, and better linkage of these centers to language centers; men’s senses don’t generally work as well as women’s. Men don’t process as much emotion, and men don’t tend to link as much complex emotion or sensorial detail to words.

*In men’s brains, the cerebellum tends to be larger than in the female brain. The cerebellum is the center for action and physical movement. Thus, men tend to communicate more nonverbally, with more emphasis on movement and physicality than women’s emphasis on words.

*Men’s brains enter a ‘rest state,’ a zone out state, more easily than women’s. This happens many times per day naturally for men – comparatively, women’s brains do not shut off in this way except in sleep. Men’s brains also enter a rest state when quantities of words become overwhelming during communication.

*Men’s brains circulate more testosterone than women’s, as compared to women’s greater neural emphasis on oxytocin. Testosterone is a competition/aggression chemical. Oxytocin is a bonding chemical. Quite often during communication, men will try to compete while women try to bond.

LEADERSHIP AND THE SEXES then teaches readers how to use this scientific gender intelligence for business success. Based on their hands-on work at dozens of companies during the past two decades, the authors present tactics and tools to improve negotiation, communication, and conflict resolution skills with both genders. They also focus on best practices for retaining, motivating, and working with women. For example, respect women for who they are. Do not expect them to be more like men. The authors also discuss men’s issues, clarifying men’s strengths and leadership styles. Men, for example, are usually bigger risk-takers than women and tend not to hold long-term grudges. They are also constantly testing and being competitive – which is both good and bad – and often runs counter to the way that women prefer to behave.

The final part of LEADERSHIP AND THE SEXES focuses on gender-intelligent mentoring and coaching with specific steps for creating effective programs. The authors warn that men and women need more than same-sex mentors. Cross-gender mentoring is also essential. “The mentoring programs of the future will move in the direction of providing both women and men to mentor both women and men. . . . As you are mentored and mentor others, you are participating in a profoundly important part of being a man or a woman,” the authors write.

Based on in-depth scientific research as well as Gurian’s and Annis’ own consulting work, and filled with powerful examples from today’s business world, LEADERSHIP AND THE SEXES offers a roadmap to revolutionize the way that companies deal with their workforces from top to bottom. As Dave Roth, former Vice President of Engineering, Packet Engines and Vivato Systems says, “Michael Gurian and Barbara Annis provide a scientific approach that breaks down traditional barriers and enables management to implement gender based leadership rationally. This is an exciting book.”

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ABOUT THE AUTHORS

MICHAEL GURIAN is The New York Times bestselling author of twenty-one books, including The Wonder of Girls, Boys and Girls Learn Differently!, and The Minds of Boys. His books have sold over 900,000 copies in the U.S. The co-founder of the Gurian Institute, he has spearheaded a national effort to provide communities and corporations with training in brain based gender issues. His pioneering theory has been used by professionals in corporate training and services. Gurian’s work has been featured in the national media, including The New York Times, Washington Post, USA Today, Time, Newsweek, and Parenting, as well as The Today Show, Good Morning America, CNN, PBS, and NPR. He lives in Spokane, Washington.

BARBARA ANNIS is a thought-leader, corporate keynoter, and CEO of Barbara Annis & Associates. With over 20 years as a specialist in workplace gender issues, Annis has grown from a one-person team to an organization of twenty-seven associates headquartered in New York, with offices in Tokyo, Sydney, and London. Her clients include IBM, Xerox, PWC, Deloitte & Touche, HSBC, and Goldman Sachs.

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