Business Description - Welcome – Delaware Small Business ...
[Insert Logo]Business NameBusiness DescriptionThe CompanyCompany Mission StatementCompany VisionCompany DescriptionCurrent StatusFuture PlansThe IndustryChief CharacteristicsTrendsProduct/ServiceDescription of Product/ServiceProprietary FeaturesFuture Development PlansMarket Analysis & StrategyMarket AnalysisTarget Market and CharacteristicsMarket Trends and Growth PotentialCompetitive AnalysisCompetitors ProfileMarket Niche and ShareComparison of Strengths and WeaknessesMarket StrategyGeneral Market Strategy (Cost, Differentiation, Focus)Pricing StrategyDistribution StrategyService and Warranty PoliciesPromotional StrategyAdvertisingPublic RelationsPersonal SellingSales PromotionsManagement and OperationsManagement and OwnershipManagementBoard of DirectorsOwnershipProfessional SupportOperations and OrganizationOperationsFacilities and EquipmentOrganizational PlanHuman ResourcesInsurance and Risk ManagementCritical Risks and ProblemsCritical Risks and ProblemsPlanned ResponsesFinancial AnalysisFinancial ProjectionsRequired FundsSources of CapitalMonthly Operating BudgetGross MarginsSales ForecastCash Receipts and DisbursementsProjected Income StatementProjected Cash Flow StatementProjected Balance SheetBreak-Even AnalysisAppendices: Supporting DocumentationCompany and Product(s)/Services Support MaterialsPhotos of the product(s), equipment, facilitiesPatents, trademarks, service marks, or copyright documentsBibliography of research, testing, and studiesLegal Support MaterialsOwnership agreements and/or contractsMarketing agreements and/or contractsEmployment agreements and/or contractsFinancial agreements and/or contractsMarket Support MaterialsMagazine, newspaper, trade journal articlesBrochures, drawings, mailings, and materialsMarket share chart Competitive comparison of strengths and weaknessesCustomer contacts and statusLetters of interest or intentManagement/Ownership support MaterialsResumes of key people, references, recommendationsSignificant milestones and time framesAdministrative and Personnel SupportOrganizational chartRole descriptions for key personnelFinancial/Investment SupportBreak-even analysisPrincipal's financial statementsEquipment and capital expenditure listingHistorical financial statements ................
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