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New Market Entrants, eg:
• entry ease/barriers
• geographical factors
• incumbents resistance
• new entrant strategy
• routes to market
Buyer Power, eg:
• buyer choice
• buyers size/number
• change cost/frequency
• product/service importance
• volumes, JIT scheduling
Product and Technology Development, eg:
• alternatives price/quality
• market distribution changes
• fashion and trends
• legislative effects
Supplier Power, eg:
• brand reputation
• geographical coverage
• product/service level quality
• relationships with customers
• bidding processes/capabilities
Competitive Rivalry, eg:
• number and size of firms
• industry size and trends
• fixed v variable cost bases
• product/service ranges
• differentiation, strategy
Porter’s Five Forces of Competitive Position
© alan chapman 2005, based on Michael Porter's Five Forces of Competitive Position Model.
Not to be sold or published. More free online training resources are at . Alan Chapman accepts no liability.
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