Kelsey Bibik

Kelsey Bibik

PUBLIC RELATIONS STRATEGIST | SPORTS INFORMATION DIRECTOR

PROFILE

Public relations specialist with more than eight years of experience in sports communications.

Proven track record of leading successful communications campaigns to elevate brands and

amplify players¡¯ voices through solid storytelling.

CONTACT



(858) 361-9855

kelsey.bibik@

SOCIAL

Twitter - @kelseybibik

LinkedIn - /kelseybibik

EXPERIENCE

PUBLIC RELATIONS MANAGER

ATLANTA DREAM, WNBA | March 2019 - Present

Directs all basketball, corporate and crisis communications efforts. Composes and

distributes all PR materials, including press releases, official statements, game notes,

media guide/records book. Resident of the 2020 WNBA Wubble in Bradenton, Fla.

? Placed segments on Good Morning America, CNN, MSNBC and stories in TIME Magazine,

The New York Times, , The Washington Post, SLAM Magazine and InStyle,

with photos published in SLAM and The New York Times Magazine.

? Formed connections with members of every media outlet in the Atlanta market.

? Launched the @ATLDreamPR Twitter handle to better communicate statements,

releases, media advisories, injury reports and other team updates in real time.

EDUCATION

2016 COLORADO STATE UNIVERSITY

B.A. Journalism & Technical

Communication

? Led communications strategy through team rebrand in October 2019, garnering both

national and local media attention in a surge of coverage for the brand.

? Manager of all social media and content; designer for graphics and outdoor marketing.

Minor in Business Administration

Society of Professional Journalists member

? Ambassador for Nike Game Growers, a program that works with 8th grade girls to

generate ideas to keep girls in sports. Responsible for all aspects of the project, including

selecting participants and accompanying them to Nike Headquarters in Oregon for the

program¡¯s kickoff and training camp.

AWARDS

? Revamped brand identity by redesigning all print materials distributed to media, posted

online and sent to key stakeholders.

2020 FRONT OFFICE SPORTS

RISING 25

Top ¡°25 Under 25¡± in sports

One of record-setting 500 nominees

and only 25 winners in 2020

2016 COLORADO STATE

EXCELLENCE IN

JOURNALISM AWARD

CSU Athletics Dept. Intern of the Year

TECHNICAL SKILLS

Adobe InDesign

Adobe Photoshop

Adobe After Effects

Graphic Design

Microsoft Office

Digital Photography and Editing

Creative Videography

Statistical Coding & StatCrew

HTML & CSS

ASSISTANT DIRECTOR OF SPORTS INFORMATION

FLORIDA STATE UNIVERSITY SEMINOLES | July 2017 - March 2019

Primary contact for women¡¯s volleyball and beach volleyball, secondary men¡¯s basketball.

Coordinated and executed social media, website and app strategy for primary sports.

Conducted media training and helped athletes build their personal brands. Redesigned

game notes, programs, media guides and marketing/promotional graphics.

VOLLEYBALL

? Increased followers on all three social media platforms by 26% in two years, 20% growth

on Twitter alone in 2018 ¨C the best growth rate among the top 25 NCAA volleyball

accounts.

? Proposed and orchestrated update of in-arena technology to enhance fan experience.

? Managed and hired all game day personnel and acted as game operations coordinator.

BEACH VOLLEYBALL

? Modernized and implemented new stats system, which became the standard for NCAA

beach volleyball and is now used by every Division I team across the country.

? Increased followers and engagement on Twitter, Instagram and Facebook by a combined

40%, making FSU the most followed beach volleyball team across all platforms in 2018.

PORTFOLIO

To see examples of my work, please

check out my portfolio at

.

EXPERIENCE (CONTINUED)

COMMUNICATIONS ASSISTANT

UNIVERSITY OF FLORIDA GATORS | June 2016 - June 2017

Primary contact for men¡¯s tennis, secondary contact for men¡¯s basketball, primary

football assistant. Published feature stories online and created multimedia projects for

all three programs. Formed relationships with local and national media members to

push storylines.

? Tennis: Directed strategy for both traditional media and social media; wrote game

notes, PA Announcer reads and talking points for coaches; primary content creator.

? Basketball: Executed in-game and postseason social media strategy, increasing

engagement rates exponentially throughout the season.

? Football: Pitched stories about special teams and offense to national and local news

outlets; researched historical notes using StatsPass in-game to bolster game coverage.

COMMUNICATIONS STUDENT ASSISTANT

COLORADO STATE UNIVERSITY RAMS | October 2012 - May 2016

? Awarded Colorado State Excellence in Journalism honor, becoming the first female

to claim the award and one of only two solo winners to this day.

? Promoted all 14 varsity programs with a focus on golf, football, volleyball, and

basketball. Conducted year-long research projects for annual Year in Review story.

? Composed series of feature stories on athletes across multiple different sports,

majors and backgrounds.

? Media liaison at the Mountain West Conference Men¡¯s and Women¡¯s Basketball

Tournaments in Las Vegas, and the NCAA First and Second Rounds in Denver in 2016.

VOLUNTEER WORK

ATLANTA UNITED/ATLANTA FALCONS GAMEDAY | August 2019 - Present

? Gameday communications staff member for AMB Sports + Entertainment sports

properties. Press box operations, postgame locker room media liaison.

OPEN HAND ATLANTA | December 2019 - Present

? A meals-on-wheels program that prepares, packs and delivers nearly 5,000 healthy

meals each day throughout metro-Atlanta for those who might otherwise go without.

GIGI¡¯S HOUSE ATLANTA | March 2020 - Present

? Provides safe housing for girls ages 13-19 who are victims of sex trafficking, as well

as individual and group trauma-informed therapy with a licensed therapist, homeschool, mentoring, life skills and daily self-confidence building activities.

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