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Winter pressures: social media plan (October 2019 – March 2020)Suggested schedulePlease noteThis does not include social media content for the local and regional campaigns outlined on the comms plan, these will be provided separately – including Seriously Resistant (antibiotics awareness), The Big Thank You and Looking out for our Neighbours.This is an indicative document, we will update and share content as appropriate when the updated graphics for the national campaigns become available. There may be content from system partners that has not yet been made available that could be icsOctoberNovemberDecemberJanuaryFebruaryMarchNHS111 / NHS 111 online (Help Us Help You know what to do)1 October – 31 March (and beyond)Flu (Help Us Help You stay well this winter)1 October – 31 JanuaryHelping Older People (in addition ‘Looking out for our neighbours’ campaign launches 16 December – social media plan will be made available prior to launch)4 November – 29 FebruaryCold days / winter preparednessReactive as required4 November – 29 FebruarySignposting to correct service4 November – 1 FebNorovirusReactive as required4 November – 1 FebKeeping healthyWinter specific messages4 November – 29 FebruaryWinter response campaign (Help Us Help us Help You before it gets worse)11 November – 29 FebruaryChristmas lead up – stock up on medicines / pharmacy closures / bank holiday opening hours (Christmas and New Year comms plan will come separately when 2019 opening times are finalised).2 - 24 DecPharmacy (Help Us Help You) 20 January onwardsSeriously resistant – antibiotics awareness campaign (Comms plan to be sent separately)18 November - onwardsThe Big Thank You(Comms plan and toolkit sent separately)16 December – 31 MarchCatch it. Bin it. Kill it – preventing the spread of germs18 December – 29 FebruaryTopic: NHS 111DateAimed atContentMedia1 October – 31 March and beyondGeneralFeeling under the weather? Not sure which service can help you? Call 111, available 24 hours a day, 365 days a year or go online #HelpUsHelpYouNot sure what to do or who to go to? NHS 111 has the answer. Call 111 or go online now. #HelpUsHelpYouTopic: FluDateAimed atContentMediaOctober - 31 JanuaryGeneralFlu season is upon us and the best way to help protect yourself is to get vaccinated – click here to check if you are eligible for free flu vaccine #fluvaccine #HelpUsHelpYou Young childrenFlu can be horrible for little children. The free nasal spray is the best way to protect children from flu. If your child is 2 or 3, speak to your GP surgery about it today #fluvaccine #HelpUsHelpYou For the facts on flu & the flu vaccine Pregnant womenFlu can cause serious complications for pregnant women and their unborn child. The free flu jab offers the best protection. Ask your GP, pharmacist or midwife about it today #fluvaccine #HelpUsHelpYou For the facts on flu & the flu vaccine health conditionsFlu can be serious in children and adults with an underlying health condition. Make sure you get your free vaccine before the end of November. Visit your GP or local pharmacy today to find out more #HelpUsHelpYou For the facts on flu & the flu vaccine you’re 65 and over, make sure you #HelpUsHelpYou by getting your free #fluvaccine before the end of November. Visit your GP or local pharmacy to find out more #HelpUsHelpYou For the facts on flu & the flu vaccine you are the main carer for an older person or someone with a disability, speak to your GP or pharmacist about having a flu vaccine along with the person you care for #fluvaccine #HelpUsHelpYou For the facts on flu & the flu vaccine professionalsIf you’re a healthcare professional, it’s important to get your free #fluvaccine to help protect your patients. Find out more from your employer today #HelpUsHelpYou For the facts on flu & the flu vaccine : Helping older people DateAimed atContentMedia1 November – 1 FebGeneralPopping round for a cup of tea could really help an isolated older person. Look after yourself and each other and #HelpUsHelpYouGet some great tips on what else you could do for your neighbours here .uk #OurNeighbours-444521145500Check up on your older neighbour or relative. Winter can be an isolating time for some people. Why not pop in for a cuppa or ask if they need anything from the shops? #HelpUsHelpYouGet some great tips on what else you could do for your neighbours here .uk #OurNeighbours425458445500Some people may struggle to get out and about this winter. Be like Dave during this cold snap and keep an eye out for vulnerable neighbours. Here’s some great advice from @ageuk #HelpUsHelpYouTopic: Cold days / WinterDateAimed atContentMediaNovember - FebruaryGeneralCold weather triggers asthma symptoms. Be like Steve; keep your asthma inhaler with you throughout winter. #HelpUsHelpYouYour home needs looking after too during cold weather – be like Aashi and don’t let the cold ruin your comfort this winter. Get your home and yourself winter ready with tips from @metoffice #HelpUsHelpYouDon’t be like Pete this winter. Be prepared when heading out during the cold weather. Listen for @metoffice alerts, for local travel updates follow @WYP_RPU, to check school closures @LeedsCC_News See more info #HelpUsHelpYouBe like Sharon and wear sensible footwear to avoid slips and trips and be sure to wrap up warm against the cold. #HelpUsHelpYouLots of great advice from @metoffice It’s really cold today! If you’re going out please wrap up warm and wear sensible shoes. Also check in on your older neighbours to make sure they’re OK #HelpUsHelpYouTopic: Christmas lead up DateAimed atContentMedia2 – 24 DecGeneralThere’s xx days until the holidays start. Stock up on any medication you may need over this period as many pharmacies will be closed #HelpUsHelpYou469907048500Not sure what needs to be in your medicine cabinet? Speak to your local pharmacy (chemist) who will be able to help you #HelpUsHelpYou: Correct service DateAimed atContentMedia4 November – 31 March and beyondGeneralFeeling ill? Ask a pharmacist. They’re medically trained and can provide appointment free advice #HelpUsHelpYou-57157874000Consult a pharmacist at the first signs of a winter illness. They’re medically trained and can provide appointment free advice #HelpUsHelpYouNot sure if you need A&E? Call NHS 111 and you will speak to a highly trained adviser, supported by healthcare professionals. They will assess your symptoms and immediately direct you to the best medical care for you.Or go online #HelpUsHelpYou-50806858000Topic: Norovirus DateAimed atContentMedia4 November – 1 FebruaryGeneralHave the winter vomiting bug (diarrhoea or vomiting)? Here’s how you can ease your symptoms #HelpUsHelpYou2984576200004 November – 1 FebruaryGeneralAnyone who has been unwell with symptoms of diarrhoea and vomiting should not visit the hospital until they have been free of symptoms for 48 hours as norovirus is highly infectious #HelpUsHelpYou260358128000Topic: Keeping healthy DateAimed atContentMedia4 November – 1 FebGeneralKeeping active will help you stay healthy (and warm!) If you can’t make it outside, walking and stretching in doors is a good alternative #HelpUsHelpYou-2159011176000Getting outside while its light can help fight off winter tiredness. For more tips on combating fatigue: #HelpUsHelpYou349256985000Topic: Winter response (Help us Help you before it gets worse)DateAimed atContentMedia11 November – 29 FebGeneralWinter isn’t easy for everybody. Check in on older neighbours, relatives & friends who may need some extra help this time of year. Visit nhs.uk/winteradvice for more info or for further advice on what you could do for your neighbours. #HelpUsHelpYouIf you have a long-term health condition cold weather can make it worse. If you start to feel unwell, #HelpUsHelpYou by getting advice from your pharmacist. #AskYourPharmacistTopic: Catch it. Bin it. Kill it – preventing the spread of germsDateAimed atContentMedia18 December – 29 FebruaryGeneralWash your hands regularly to prevent the spread of germs and protect yourself and others from illnesses such as #norovirus and #flu. Learn more at . #HelpUsHelpYouCatch it. Bin it. Kill it. Protect yourself and others this winter by remembering to carry tissues to catch your coughs and sneezes. Remember to bin the tissue and kill the germs by washing your hands with soap and water. Learn more at . #HelpUsHelpYouDid you know that the flu virus can live for many hours on hard surfaces? It is important to catch coughs & sneezes in a tissue, bin it, & then wash your hands afterwards to kill the germs. Doing this will help stop the spread of flu and other viruses. #HelpUsHelpYouTopic: Pharmacy advice (Help us help you)DateAimed atContentMedia20 January onwardsGeneralEvery pharmacist trains for five years in managing minor illnesses and the use of medicines and can help you with a range of minor health concerns. #HelpUsHelpYou get it seen to. Visit nhs.uk/pharmacyadvice Struggling with a sore throat? Did you know community pharmacists are qualified healthcare professionals who can offer clinical advice & over-the-counter medicines to effectively and safely manage a range of minor illnesses? #HelpUsHelpYou get it seen to. nhs.uk/pharmacyadvice Take the drama out of minor illnesses like earache. Get expert clinical advice from your local pharmacist in a confidential consultation room. #HelpUsHelpYou get it seen to. Visit nhs.uk/pharmacyadvice for more information. ................
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