Keep It Simple



Keep It Simple...

 

Objective:

Mindset and intention is vital!  Know what your objective is before you open your mouth.  Don’t wing it.  Your only objective is to get a Sample out to the Prospect and get a number or email.  Not to sell the coffee or to sponsor the person.  Lead with the product. Do not force this.

 

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4 Questions

 

Excuse me (Sir/Mam), can I ask you a quick question or two please?  Thank you…

1) Do you or your colleagues and friends drink coffee?

2) Great, how do you take your coffee? (Black, Latte, Cream & Sugar?)

3) What brand do you normally buy?  (Suggest Folgers, Starbucks and etc) 

4) How much do you normally pay for a cup of coffee?

 

30 Second Commercial

The reason I asked those questions is because we just launched our healthy gourmet coffee franchise last week.  We are the first to hit the market. 

[Give a couple of quick and factual taste and health testimonies! No Cures!]

I was hoping that if I gave you a couple of FREE cups of our Healthy Gourmet Coffee, “Which are Free to you and not to me”, would you do two things for me;

  

1) Give me your honest opinion on how it taste and

2) Let me know how it makes you feel in comparison to the other coffee that you drink... (Tell them to listen to your body it'll talk to you...)

 

Here is my card and your coffee!  We are expecting Regular Tea, Green Tea and Hot Chocolate (All Healthy) and I would like to get a phone number to let you know when they get here if that’s OK with you. (Ask for email if they refuse the phone number)

 

Thanks and I really look forward to getting your feed back...

[This process should take you less than 3 minutes. Do not sit there and try to hold a conversation. Get to know them after they join or become a customer.]

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Make sure you Google Ganoderma to get any information that you made need from a health standpoint.... (Ganoderma, Disease Names)

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Take this business in stages:

 

Stage 1

Give a Sample out.  Let the product do the selling for you.  The coffee is the presentation.  You are not better than the coffee so don’t try to be.

 

Stage 2

After they have told you they love the coffee you can now ask for their business.  Secure the customer.  Ask them if they want to buy it wholesale or retail.  When they say wholesale let them know that they can also get it for Free.

 

When they say FREE, give them the number to an Opportunity Call or invite them to a Coffee Tasting Party. Give a testimony of how fast it’s growing and how simple it is! “Do not pressure.  Remember, people don’t like to be sold they like to buy!”

Stage 3

After the call do a 3 way with your upline or sponsor. Sign them up as a Distributor if they want to build the business or sign them up as a customer if they don’t. “Remember the name of the game is business volume from satisfied coffee drinkers. Remember that you are not in the convincing business.”

Stage 4

Repeat Stages 1 – 3 until you have talked to everyone you have ever come in contact with and everyone you are going to come in contact with. Did You Get It!

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Helpful Hints:

Do not get excited because they are interested and talk them to death.  This makes you look desperate and needy.  Don’t chase people let them chase you.  You have what they need.  Anything you chase will run from you.  People don’t want to be sold they like to buy.  Walk away and don’t try to explain a thing... The more you talk the more they think they will have to do the same.

 

Caffine

If they ask you if it has caffeine, let them know that it only has 9 mg while 8 oz's of regular coffee has between 125 mg - 150 mg.  Let them know that the Ganoderma offsets the negative affects of caffeine.

 

Fact:  Decaffeinated coffee is actually worse for a person through the process of becoming decaffeinated, acid is used and when the acid enters the body, the PH Level go down and allows for disease to come in and dominate...

 

Fact:  Ganoderma enters the body and raises the PH Level in your body therefore causing the blood cells to be flooded with oxygen.  Disease can't reside in a fully oxygenated cell.

Ganoderma

If they ask why it's so healthy, let them know that it has 'Ganoderma' the King of Herbs in it and they can Google it and see millions of searches on how it has been used to fight certain diseases and heal the body naturally.

If you are asked what Ganoderma is and does, advise them again to Google it and they will get all the info that they need.  Never say it cures anything because if you do you put the company in a liable position and every ones lively hood at stake.

Testimonies

Your customers will tell you how it makes them feel and some of them will also tell you they have noticed some an improvement in their pre-existing medical conditions.  Write that down and share that with the team because we will always run it to some one that has that ailment or that knows some one that does as well...

 

Testimonies are the most powerful tool that we have on our side right now because it produces social proof.  Testimonies are the enforcer for the product because it gives people a reason to take it immediately.  Facts tell and Stories Sell.  When you listen to the conference calls you should be building up a book/portfolios of testimonies which include:

1. The Persons Name

2. Where they from

3. What their ailment or condition is

4. What they have experienced since drinking the coffee

With testimonies, integrity should be exercised at all times.  Your name is like virginity, it only takes one time to mess it up. 

 

Lead with the product and back it up with testimonies:

Holton made $22,000 plus in the first two days of the launch because he led with the product for two weeks in prelaunch stage.  If he did it by using 4 questions and a 30 second commercial, why would you want to change that?  The coffee package is the presentation if you have it and you have to be an artist and paint a picture if you don’t have any.  Let them know you can’t keep any samples because every one wants it.  If you have given out 2 packets you are telling the truth.  Remember if you don’t have any, you are actually at an advantage, because when you create a value for it, they have to wait til you get it.  By the time you get it to them they will take it immediately.  You will get a response immediately!

 

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Disclaimer:

I didn’t give you these facts to tell a person when you meet them, just for personal knowledge and incase they ask you.  Stick to the 4 Questions and your 30 second commercial.

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SAMUEL BEAN

Regional Consultant

832-618-5771 

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