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Job DescriptionJob Title:Marketing CoordinatorOrganisation Name:Rinnai NZDepartment:Marketing Group/Team:Sales and Marketing Responsible To:National Marketing ManagerResponsible For:(Total number of staff)0Job purpose:Assist marketing team with all marketing activities. This includes developing sales promotions, event management, social media/website maintenance and updating collateral. Manage all incoming lead opportunities through to conclusion with retailers. Provide training support to the Training Manager. Organisation Context:-825518161000Key Relationships: External:Purpose of contact with this person/s:Marketing agencies (Advertising, Media placement, Public relations, Event management, Website development, Search Engine Optimisation, Printing, Database, merchandising)Develop and deliver effective marketing programmePlumbing Merchant Customers To develop and agree sales promotions and marketing communications, often utilising joint rebate funds. Retail customers (Fireplace, Brivis and Heat Pump Dealers) Sales promotion, marketing communications and managing leads.End consumersLead qualificationInternal:Purpose of contact with this person/s:National Marketing ManagerAssist in the development of marketing campaigns, event management and seek approval on collateral. Ensure marketing activities align with overall marketing strategy. Marketing TeamAssist with marketing requirements and undertake necessary approval processes. Sales ManagerResponding to marketing enquiries and requests from the Sales team. Assist with briefing the sales team on upcoming marketing activities.Provide feedback on dealer network, identify gaps in network and areas for improvement. Customer ServiceResponding to marketing enquiries and requests from the customer services team. Assist with briefing the Customer Services team on upcoming marketing activities.Training ManagerProvide support to development of training materialsFinancial Responsibilities:+Controls a budgetNo+Maximum that may be spent without reference to manager$500+Jobholder can spend unbudgeted capital No$0+Jobholder is responsible for committing the organisation to long-term contractsNo+Jobholder signs correspondence for Company NoKey Results AreaThe position of Marketing Coordinator encompasses the following major functions or Key Result Areas:Support for marketing including eDM management, website content management system support, creation of ad hoc marketing materials, sales promotions, event coordination and social media assistance. Timely management of inbound lead opportunities, following up with dealers to ensure leads are being followed up and to understand the end status and outcome of lead management.Timely delivery of training material to support training programme. Job holder is accountable for:Job holder is successful when:Support for marketing including:+ Managing eDM activity – creating, conducting staff tests and dispatching of emails. Sharing of eDM results.+ Creating and ongoing maintenance of website pages. This also includes development of URL’s for sales promotions. + Development of marketing collateral including digital assets, sales promotional materials, updating of brochures and creation of videos. + Co-ordinating with merchants to establish their annual sales promotions. Developing promotional collateral in-house or briefing into a creative agency. + Assisting and organising events. + Social media development and community monitoring +eDMs are produced in a timely manner and sent to the correct audience. +Website updates are made in a timely manner and are accurate. +Marketing collateral is developed in conjunction with marketing team and meets brief. +Merchant sales promotions are developed to meet deadlines and deliver a positive ROI for both Rinnai and merchant ++All logistics, collateral, stand set up & display units are planned and delivered on time. Social media calendar developed each quarter and scheduled in advance. Social media queries are followed up quickly. Timely management of inbound lead opportunities. + In conjunction with the Customer services team, manage leads from the CRM system on a regular basis. This includes ensuring the accuracy of leads, qualifying leads, assigning of leads to dealers, monitoring of leads and reporting on lead success rates.+ Following up customers (both end consumers and dealers) directly as needed.+ Outbound calls to qualify leads.+ Regular updating and communication of leads.+ Input into lead generation activities. Ensure leads are followed up in a prompt mannerAs required, leads are followed up directly with dealers. Lead tracking reports are developed and distributed in a timely manner. Improvements for CRM and to lead management process are identified and communicated. Provide support to development of training material Timelines are met. Instructional material is fit for purpose. Work Complexity:Most challenging duties typical untaken or most complex problems solved:+Event coordination, coordinating the different aspects & different parties involved to create a successful event.+Managing conflicting demands while ensuring that leads are given priority. +Unplanned immediate requests – urgent eDM creation, ad hoc requests from area managers+Broad product knowledge to ensure that leads can be accurately qualified and key information can be shared. Person Specification:This section is designed to capture the expertise required for the role at the 100% fully effective level (this does not necessarily reflect what the current jobholder has). This may be a combination of knowledge / experience, qualifications or equivalent level of learning through experience or key skills, attributes or job specific competencies.Qualifications (or equivalent level of learning):EssentialDesirable+Tertiary qualification, preferably in Marketing Knowledge/Experience:EssentialDesirable+2 years’ experience in a similar role+Business Social media experience+Content Management System experience +HTML knowledge+Microsoft Word/Excel/Powerpoint experience+Photography and videography experience+Experience with wider marketing and sales functions+Proficient in Adobe Creator (CS) and PhotoshopKey Skills / Attributes / Job Specific CompetenciesThe following levels would typically be expected for the 100% fully effective level:Expert level:+HTML/ CSS/ experienced admin user of content management system. +Proficient with Adobe creator (CS) suite of products+Ability to analyse data and make recommendations for future improvement+Strategically influences the marketing planAdvanced Level:+Video and photographic editing ability+Independently manage marketing sales promotions and event management ready for approval from National Marketing ManagerWorking Knowledge:+EDM creation and distribution+Marketing protocols and terminology+Brief agencies across the marketing mixAwareness:+Excellent command of English language and written English+Interpersonal skills and etiquettes +Completion of tasks with close supervisionChange to job descriptionFrom time to time it may be necessary to consider changes in the job description in response to the changing nature of our work environment–including technological requirements or statutory changes. This Job Description may be reviewed as part of the preparation for performance planning for the annual performance cycle or as required.Employee NameDateEmployee Job TitleApprove – Manager Name Date Manager Title ................
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