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Section 1: Purpose of different magazine genres left28575000Fashion Fashion magazines, such as the one named Fashion, mainly appeals to women in order to provide them with the latest fashion trends and news. For example, the cover I have used shows there is content on the latest denim news. The purpose of the magazine is to engage an audience with their interests, unlike celebrity or lifestyle magazines that entertain audiences with gossip to keep the readers satisfied. Fashion magazine tends to have a lower age demographic than other magazines, this is typically 18-25. The cover I have used shows Demi Lovato, a young icon for younger women, the use of her on the cover of this magazine immediately appeals to the audience, encouraging them to buy the magazine. Health and lifestyle 13281083966The target audience for health and lifestyle magazines is middle-aged men and women. However, there typically more health magazines targeted at a female audience than a male audience. The purpose of the magazine is to promote how middle-aged men and women can reduce the effects of aging, this is done by promoting different diets, losing calories and changing lifestyle habits. By doing this, the magazine attracts people to by different brands to meet the needs of their changing lifestyle, this leads to the magazines and featured advertisers gaining revenue. Health magazines also display content on serious health issues, such as cancer, this includes how to check the signs of cancer, this is aimed at both men and women. 00The target audience for health and lifestyle magazines is middle-aged men and women. However, there typically more health magazines targeted at a female audience than a male audience. The purpose of the magazine is to promote how middle-aged men and women can reduce the effects of aging, this is done by promoting different diets, losing calories and changing lifestyle habits. By doing this, the magazine attracts people to by different brands to meet the needs of their changing lifestyle, this leads to the magazines and featured advertisers gaining revenue. Health magazines also display content on serious health issues, such as cancer, this includes how to check the signs of cancer, this is aimed at both men and women. Food lefttopFood magazines have a strong appeal to the target audience by matching their interests and hobbies. BBC’s good food magazine has a strong appeal to people over the age of 30, food magazines help to improve the quality of someone’s diet, people above the age of 30 tend to take their diet more seriously, with likeliness that people of this age will be providing for more than themselves. Food magazines will appeal to families, chefs and housewives. The background of the magazine cover is dark, this will make the food stand out more, making the magazine more appealing. Gardening lefttopAll magazines have a target audience, however, gardening magazines are more niche than others, this is because it targets the specific interests that people have, whereas lifestyle magazines may match several interests and are more generalised. Gardening magazines promote products, promoting these products can attract readers by using promotions, competitions and free samples. The cover of the magazine uses a range of colours to appeal to the audience, using images of plants and flowerbeds incises the audience because it matches their interests. Business and current affairs lefttopForbes magazine has been a business magazine since it started in 1917 and publishes content on business and current affairs. On the over to the right, there are headlines that indicate the content in the magazine, such as “Facebook Tax Dodge”, this is to gain interest in the magazine and acts as a news source to its dominant readers. On other covers, Forbes has used headlines about China and several more about Silicon Valley; this magazine is keen to mention issues that regard the economy, particularly in the United States. As Forbes is a business magazine, it tends to get straight to the point and has a darker layout to make it appear more formal. Section 2: The relationship between purpose and target audiences of magazines with a specific genrelefttopMy first magazine is Billboard, this is an entertainment magazine that publishes news, reviews and opinions about trending celebrities, particularly in music. The cover I have used shows Bille Eilish, an uprising celebrity in the music industry, covers like this appeal to the audience because it is fresh content. According to figures in 2015, the printed magazine has 115,000 readers, 77% are male, with 23% female, the average age of the reader is 47. However, the online magazine has a lower age demographic of 37, along with a higher number of female readers of 57%. The magazine has a range of content, featuring different celebrities; this may change the target audience because it appeals to their interests. The magazine also contains exclusive interviews with bands, artists and other celebrities, this appeals to the audience for gossip and news about their favourite artist. As well as this, the magazine contains release dates for new songs and tour dates, making this is a way that people receive information. The physical magazine has an older age demographic than the online version, this is because people of that age rely less on technology and more on physical news sources, such as magazines and newspapers. The magazine uses the image of the celebrity to appeal more to the audience because the face of the celebrity is immediately associated with music. lefttop00The next magazine I have chosen is Q magazine. The British magazine was first issued in 1986 and purely focuses on entertainment and arts. Unlike Billboard, Q magazine focuses content on news across the board, not just what is trending at the time. The median reader age is 39, with a 77% male demographic. The median age of the readers is late 30s because the magazine focuses on music an older music generation. For example, the cover of the magazine has a subheading “Blur Reunite!”, the band Blur has a stronger appeal to people from the 80s and 90s, this demonstrates how the magazine attracts its target audience. Section 3: Codes and Conventions of Magazine Covers -8667752095500Cover Line: This cover line is in capital letters to make it stand out from the rest of the cover. The writing on the cover indicates that the magazine is aimed at adults, a children’s magazine would have more images and fewer text. The cover line appeals to people who are interested in music, this is immediately recognised by the reference to MTV. 00Cover Line: This cover line is in capital letters to make it stand out from the rest of the cover. The writing on the cover indicates that the magazine is aimed at adults, a children’s magazine would have more images and fewer text. The cover line appeals to people who are interested in music, this is immediately recognised by the reference to MTV. 469904773295Cover Line: The word “plus” is written in bold to suggest importance and to catch the eye of the reader at first glance. The list of names underneath the cover line are in red, this is so the writing stands out from the rest of the cover. The constant use of famous names, such as Robbie Williams and Christina Aguilera appeal to an audience, using famous names attract people to read the magazine because they are familiar with the celebrities featured on the cover. 00Cover Line: The word “plus” is written in bold to suggest importance and to catch the eye of the reader at first glance. The list of names underneath the cover line are in red, this is so the writing stands out from the rest of the cover. The constant use of famous names, such as Robbie Williams and Christina Aguilera appeal to an audience, using famous names attract people to read the magazine because they are familiar with the celebrities featured on the cover. 12827006604000References: The references to Billboard’s website is displayed so readers can become more interactive with the magazine and explore additional content. 4000020000References: The references to Billboard’s website is displayed so readers can become more interactive with the magazine and explore additional content. 5702304403725005241290563245Main image: The use of a celebrity on the cover makes the magazine immediately recognisable and eye catching due to the popularity of the celebrity. The use of a celebrity will encourage people to read the magazine to learn more about the person. The use of a black and white to create a grey filter on the cover may indicate formality or a emotional topics, this, combined with the use of the celebrity, will encourage people to read the magazine to fill their interests and find out information. The darker coloured clothing the celebrity is wearing makes her face stand out more, particularly the shine from the eyes, the concentration on the image of the celebrity enhances the interests of the audience. 00Main image: The use of a celebrity on the cover makes the magazine immediately recognisable and eye catching due to the popularity of the celebrity. The use of a celebrity will encourage people to read the magazine to learn more about the person. The use of a black and white to create a grey filter on the cover may indicate formality or a emotional topics, this, combined with the use of the celebrity, will encourage people to read the magazine to fill their interests and find out information. The darker coloured clothing the celebrity is wearing makes her face stand out more, particularly the shine from the eyes, the concentration on the image of the celebrity enhances the interests of the audience. 115887534448750044018205124450Quote: The quote is directly from the celebrity, this will attract the audience to read the magazine to discover more about her ambitions. 00Quote: The quote is directly from the celebrity, this will attract the audience to read the magazine to discover more about her ambitions. left946150Magazine name: The masthead (title of magazine) is in black and has a fill of colour in some of the letters, the contrast of the grey filter on the magazine makes the masthead stand out against the main image. The title is spread across the width of the top of the page, this helps people to recognise the brand, possibly encouraging people to recognise the magazine. 00Magazine name: The masthead (title of magazine) is in black and has a fill of colour in some of the letters, the contrast of the grey filter on the magazine makes the masthead stand out against the main image. The title is spread across the width of the top of the page, this helps people to recognise the brand, possibly encouraging people to recognise the magazine. 15265402067560001486535582803000330009552952650035782252178685001391285230568500Section 3: Codes and Conventions of Magazine Covers -433070301625Magazine Name: the masthead of the magazine is in the corner to stand out from the rest of the cover. However the masthead is overlapped by the celebrity and other writing, this is used to highlight the content of the magazine. 00Magazine Name: the masthead of the magazine is in the corner to stand out from the rest of the cover. However the masthead is overlapped by the celebrity and other writing, this is used to highlight the content of the magazine. 4664710119380“Essential” is written in white font with a black background to make it eye catching. It is followed by 50 albums of 2014 in a red circle, this is to make it stand out against the rest of the cover. The use of large font is to make the text stand out, this particular text may also suggest it is a special edition, encouraging people to purchase the product. 00“Essential” is written in white font with a black background to make it eye catching. It is followed by 50 albums of 2014 in a red circle, this is to make it stand out against the rest of the cover. The use of large font is to make the text stand out, this particular text may also suggest it is a special edition, encouraging people to purchase the product. 186436013335001513205762000415734545085005598160220345Cover Lines: The cover lines feature celebrity names in bold font, this attracts the people who recognise the celebrities to read the magazine. Underneath the name there is a brief explanation about the contents of the magazine. 00Cover Lines: The cover lines feature celebrity names in bold font, this attracts the people who recognise the celebrities to read the magazine. Underneath the name there is a brief explanation about the contents of the magazine. 5524506921400left12700Barcode so people can purchase the magazine. 4000020000Barcode so people can purchase the magazine. 1319530373888000Section 4: Codes and Conventions 69088030480The use of wordplay makes the magazine entertaining. The word ‘’christmas’ has been changed to ‘Christmurs’, with the letters ‘Murs’ being highlighted to stand out, this word play has been used because Olly Murs is the centre off attention in the article. The font size in the title is the same. 4000020000The use of wordplay makes the magazine entertaining. The word ‘’christmas’ has been changed to ‘Christmurs’, with the letters ‘Murs’ being highlighted to stand out, this word play has been used because Olly Murs is the centre off attention in the article. The font size in the title is the same. 1800225119380000660402498090003027045942975003648075267335There is more than one image on the page, this is unconventional for DPS’. The images have a caption that relates to the text, this may make the article stand out more. 00There is more than one image on the page, this is unconventional for DPS’. The images have a caption that relates to the text, this may make the article stand out more. -762000276860The background uses snowflakes and bright colours to show that the magazine has a Christmas theme. 00The background uses snowflakes and bright colours to show that the magazine has a Christmas theme. 118046529845004800604730750024098258820150047815505080000left372745The text has been displayed in two columns, this is to make it appear that there is less to read. The font size used for the letter ‘O’ at the start of the text also makes it appear that there is less to read. 00The text has been displayed in two columns, this is to make it appear that there is less to read. The font size used for the letter ‘O’ at the start of the text also makes it appear that there is less to read. 38722305080Main image is a mid-close up of the artist, his hands are in his pockets as a pose. The darker clothes work as a contrast to the light blue background, making the artist stand out more. The artist is distinctive to bring provide a positive outlook of the content in the magazine. 4000020000Main image is a mid-close up of the artist, his hands are in his pockets as a pose. The darker clothes work as a contrast to the light blue background, making the artist stand out more. The artist is distinctive to bring provide a positive outlook of the content in the magazine. 1314450252730A quote has been used and separated from the rest of the article, the quote is separated to make it stand out. It has also been placed at the bottom of the page, possibly to encourage the reader to read the entire article. 00A quote has been used and separated from the rest of the article, the quote is separated to make it stand out. It has also been placed at the bottom of the page, possibly to encourage the reader to read the entire article. 54864006524625Use of a quote from a member of the band to encourage the reader to read the text to understand the meaning of the quote. 00Use of a quote from a member of the band to encourage the reader to read the text to understand the meaning of the quote. 828675106680000-361950581025Dark coloured background makes the light-coloured text stand out and may make it easier to read. Some of the lines in the text are also in red, these are eye-catching, making them appeal to the reader. 00Dark coloured background makes the light-coloured text stand out and may make it easier to read. Some of the lines in the text are also in red, these are eye-catching, making them appeal to the reader. -5499106517005Use of two columns to make it seem as if there is less reading, this makes it more appealing. 4000020000Use of two columns to make it seem as if there is less reading, this makes it more appealing. 21101056412230Background is dark to make the colours of the photos stand out. The red acts as a contrast to the grey and black background, this makes it stand out from the rest of the page and displays meaning of the text and genre. 4000020000Background is dark to make the colours of the photos stand out. The red acts as a contrast to the grey and black background, this makes it stand out from the rest of the page and displays meaning of the text and genre. 29959301905Use of multiple images to make the article stand out more. The main image is also in the centre of the page to make it stand out more. 4000020000Use of multiple images to make the article stand out more. The main image is also in the centre of the page to make it stand out more. 3848100238125004772025351472500199072556864250010477505362575001314450190500000Platform ConsiderationsThere are many differences between online and printed magazines. For example, online magazines can be more interactive with the reader, this is because readers are allowed to comment on articles online. The interaction with the magazine online encourages people to share their opinions about articles, this improves the fanbase. Another difference is printing costs. There are no printing costs for an online magazine, this will save potentially millions of pounds depending on the scale of the magazine. However, there may be other costs, such as maintaining the website and updating material. Online magazines may be read by different audiences. For example, young people are more likely to go online to find articles and magazine content. Whereas older people may struggle with technology, this will encourage them to purchase a hard copy of the magazine, the hard copy of the magazine may also feel more natural than an online source. The format is different online than in a paper magazine. Online Versions One difference between hardcopy magazines and e-magazines is that there are fewer pages on the online magazine, this is because people are encouraged to subscribe to the magazine’s digital form. The magazine may release only a few articles online, or will release parts of an article, this then encourages people to subscribe so they can continue reading an article or gain access to more content. ................
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