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SHAWN “JAY-Z” COREY CARTERPROFILEAn entrepreneur and recording artist who has established and led corporations and products to new levels of international success in a variety of industries and cutting-edge markets. Proven ability to create and mold a brand image and successfully convey that vision to the masses, resulting in significant growth of enterprise value.STRENGTHS AND ABILITIESMass Media CommunicationStrategic Alliances and Joint VenturesCreative ConceptsImpeccable Rhyme SkillsNew Project DevelopmentProduct Introductions & LaunchesBranding & ExpansionMarket AnalysisBusiness Opportunity IdentificationPROFESSIONAL EXPERIENCELIVE NATION, Beverly Hills, Calif2008-PresentContracted ArtistNegotiated $150 million, 10-year recording, touring, and investments deal to create Roc Nation sub-division, which includes shares in Live Nation that will go to his Marcy Media company.TRANSLATION ADVERTISING, NEW YORK, N.Y.2008-PresentCo-ChairmanCo-founded agency to help marketers reach multicultural consumers: an estimated market of $2 trillion per pear.Provides clients with a range of marketing products, giving solid input on creative and entrepreneurial ideas.J HOTELS, New York, N.Y.2008-PresentCo-OwnerNegotiated real estate deal, along with partners, to acquire a $66 million parcel of land in Manhattan.Overseeing the construction of the flagship location of an upscale hotel chain: 150,000-square-foot luxury property.ROC APPAREL GROUP/SCION, LLC, New York, N.Y.2008-PresentFounderPurchased brand management, licensing, and high-end fashion line with Iconix Brand Group, which now includes Artful DodgerThe Spotted Pig, New York, N.Y.2004-PresentInvestorInvested in successful upscale “gastropub” with Michael Stipe and Mario Batali, among others.NEW JERSEY NETS, East Rutherford, N.J.2004-PresentCo-OwnerInvested in NBA basketball team that will move to Brooklyn, N.Y. for 2010-2011 season.Acted as a representative of team at the 2008 NBA Draft Lottery.40/40 CLUB, New York, N.Y.2003-PresentCo-Founder/Co-OwnerLaunched upscale sports bar/lounge known for live music, celebrity patrons, and rare memorabilia.Built and managed successful outposts of the club in Atlantic City and Las Vegas, with more locations to follow.ROCAWEAR, New York, N.Y.1999-PresentCo-Founder/Chief Creative Officer Co-created company that redefines and redirects urban fashions and accessories to a mainstream audience.Amasses annual sales of more than $750 million since company launch, constantly expanding the mandeered co-branding deals with various companies to increase market share.Sold company in 2007 to Iconix Apparel Group. Remains in charge of product development, marketing, and licensing.ROC-A-FELLA RECORDS, New York, N.Y.1996-2007Co-Founder/Chief Creative OfficerCo-founded record label, and began a flourishing recording career.Responsible for successfully seeking out and signing emerging talent to expand the label.Acquired and oversaw U.S. distribution rights for the Scottish, hand-crafted, triple-distilled vodka, Armadale.DEF JAM RECORDINGS, New York, N.Y.2004-2007PresidentPerformed various duties as President and developed creative strategies to increase revenue.Signed and launched new and successful pop and contemporary R&B singers, such as Rihanna and Ne-Yo.EDUCATIONGeorge Westinghouse High School, Brooklyn, N.Y. General StudiesThe Block, Marcy Projects, Brooklyn, N.Y.The GameCO-PROMOTION DEALS & ENDORSEMENTSCOCA-COLA, Cherry CokeREEBOK, S. Carter CollectionGENERAL MOTORS, created “Jay-Z Blue” ColorANHEUSER-BUSCH, Budweiser SelectHEWLETT-PACKARD, Pavilion laptopsCollaborates on strategic marketing and creative ad development campaigns to reach a wider audience.ACHIEVEMENTS & PHILANTHROPIC ENDEAVORSLed Forbes The Celebrity 100 list/Power Rank No. 7 2008.Selected as British GQ’s International Man of the Year 2006.Participated in MSN’s Strategic Account Summit.Starred in a Public Service Announcement with Russell Simmons on Anti-Semitism.Invited to speak at United Nations and pledged to raise awareness regarding the world’s water crisis.Along with Diddy, pledged $1 million to the American Red Cross’s relief effort to aid victims of Hurricane Katrina.______________________________________REFERENCES_____________________________________Memphis BleekHip-Hop ArtistSteve StouteCo-Chairman, Translation AdvertisingMichael RapinoCEO, Live NationAntonio “L.A.” ReidChairman, Island/Def Jam Music Group ................
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