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III. The United States and the cars

A. Henry Ford

Use the notes below and write Henry Ford's biography.

1863: Born July 30 in Dearborn, Michigan. Eldest of six children, disliked farm work, interest in mechanical things.

1879: Apprentice machinist.

1882: Serviced steam engines in a Detroit factory.

1893: Chief egineer at the Edison Company.

1896: Created the Quadricycle.

1903: Foundation of the Ford Motor company.

1908: Creation of the first "Model T".

1913: Implementation of the first moving assembly line.

By 1927: 15 million Model Ts.

1947: Died of a cerebral hemorrhage, buried in the Ford cemetery, Detroit.

B. Car culture in the 1950s

Complete using the following adjectives (several possibilities for some adjectives): new, homely, convenient, cosy, numerous, impersonal, exhausted, dull, standardized, tasteless, friendly, hurried.

............ roadside diners, ................ motels, ........... gas stations and ............ drive-in businesses had log been part of the American landscape. Up until then they had been ............. family-owned places with an original design meant to attract the .................... driver's attention. But in the mid-fifties, .................. government regulations were passed allowing large-scale industries on the interstates. So "Mom's and Pop's" places went gradually out of business. Franchising led to fast-food chains: ............, mass-produced, ................. buildings adapted to accomodate motorists. The advent of ................ drive-throughs allowed ................. drivers to keep one hand on the wheel and the other on a ............... burger.

C. US auto industry decline

Introduce one of these link words: on the other hand, whereas, such as, while, as a result, though.

Ford, General Motors and Chrysler have been in decline for many reasons, ................ reliance on discounts, mismanagements, etc... .................. Chrysler has been taken over by a German company. ................. Ford has been losing market share consistently for the last 10 years. ............. US auto decline had already set in years ago, 2005 proved fatal. .............. a rising demand for small cars boosted the sales of Japanese automakers. Ford and GM sales fell by 24 and 20 percent, ............. sales for Toyota, Nissan and Hyundai rose by 10,16 and 95 percent respectively.

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