J.P. Morgan Conference
[Pages:26]J.P. Morgan Conference
Hau Thai-Tang Executive Vice President Product Development and Purchasing, Ford Motor Company
Our Belief
Our Aspiration
Our Plan
Smart Choices for Value Creation
Freedom of movement drives human progress.
To become the world's most trusted mobility company, designing smart vehicles for a smart world.
Passion for Product & Deep Customer Insight
Winning Portfolio
Propulsion Choices
Autonomous Technology
Mobility Experiences
Fitness
Operating Leverage Build, Partner, Buy Capital Efficiency Strong Balance Sheet
Metrics
Growth EBIT Margin
ROIC Cash Flow
Our People
Culture & Values
2
Focusing Capital On High-Margin, High-Growth Businesses
Circle size = Actual 2017 +/- EBIT (Bils)
ROIC (%)
+
50%
40%
HIGHLY ACCRETIVE
150% of Company
EBIT
30% 20%
High Performing $14.5B
-
(15)%
(10)%
10%
Profitable $1B
Expense For
Future Growth (10)%
10%
+ EBIT
20% Margin
Low Performing $(4)B
HIGHLY DILUTIVE
(20)% (30)%
-
Note: All references to EBIT and EBIT Margin are on an adjusted basis
3
Shifting Spending To More Profitable Vehicles
60%
39%
37%
24%
2015 Plan
(2016 - 2020)
29%
11% 2018 Plan
(2019 - 2023)
Utilities
Trucks and Commercial Vehicles
Cars
4
Listening To Our Customers
CONNECTIVITY
EFFICIENCY
UTILITY
AFFORDABILITY
5
Leveraging Ford's Strengths
WORK
PERFORMANCE
ADVENTURE
HUMAN CONNECTION
6
Freshest Lineup In U.S. By 2020 Including New Silhouettes
AV E R AG E AG E O F P O R T F O L IO
(YEARS)
5.7 5.3
4.7 4.1
3.3
100%
FORD SHIFTING PORTFOLIO
COMMERCIAL VEHICLES
75%
PICKUP TRUCKS
50%
SUVs
2018
2019
2020
COMPETITOR Competitor
A
a
2020
COMPETITOR Competitor
B B
2020
25% 0%
CARS
7
Improving Operating Leverage
Material Cost $12B
$25.5B
Cost & Efficiencies
Identified
Engineering / Product Development
$7B
IT $0.2B
Manufacturing $1.3B
Marketing & Sales $5B
Cumulative Benefit Over 2018 - 2022 Plan Period Versus Original Planned Spend
8
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