I. Title of Proposed Project - SDSU
Vakratsas, Demetrios and Tim Ambler (1999) “How Advertising Works: What We Really Know?,” Journal of Marketing, 63, (January) 26-43. Vaughn, Richard (1980), “How Advertising Works: A Planning Model,” Journal of Advertising Research, 20, 5, 27-33. Yoon, Sung-Joon and Soo-Ho Kim (2001), “Is the Internet More Effective Than Traditional ... ................
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