Foreign-Manufactured Product Supplemental Questionnaire

In examining the literature on consumer attitudes towards foreign products, two principal streams of research can be identified at first. One focuses on the impact of country of origin (COO) on consumer attitudes and specifically, its use as a cue in making inferences about or evaluating foreign products. This often generated conflicting and ... ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download