UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE

1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8 Difference between selling and marketing 1.9 From Barter to complex marketing – A Historical perspectives 1.10 Let us Sum up 1.11 Check your progress- The Key ................
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