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Experiential Marketing Summit Registration Request

To:

From:

Re: Experiential Marketing Summit Registration Request

I am requesting approval to attend Event Marketer magazine’s Experiential Marketing Summit, taking place May 11-13, 2020 in Chicago. This is a three-day conference on experiential marketing trends, insights and case studies and has been taking place for 18 years. Sample attendee list here.

The conference itself features more than 80 sessions taught by senior-level event executives from Fortune 500 companies. These sessions focus on several key areas: emerging trends, more efficient events, reinventing overall experiences, building event strategies, measurement and more.

Over 1,500 event marketers attend this conference. Many of my industry colleagues and competitors use the Experiential Marketing Summit as a key place to learn. I would like to request approval to attend. The trends, best practices and case studies will allow me to get a better picture of where the industry is headed so I can do my job and take our event programs to the next level.

Attending this conference will particularly help me with the following:

• [add project or initiative]

• [add project or initiative]

• [add project or initiative]

The cost is $[XXXX] to register for a limited time. The earlier I can register, the cheaper it will be. I’ll also submit a post-conference report that will include a summary, major takeaways, tips, etc.

Thank you for considering this request.

Regards,

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