Winston-Salem/Forsyth County Schools



WF Marketing Lap 1 Channel It Practice Test1. How do channels of distribution provide benefits for consumers? 2. How do channels of distribution differ from physical routes? 3. Where do channels of distribution begin and end? 4. Define producers. 5. Define ultimate consumers. 6. Define industrial users. 7. Describe the role of intermediaries in channels of distribution. 8. List and define three types of intermediaries. 9. Describe three ways that intermediaries enable producers to match production to the wants of consumers and industrial users. 10. Describe the difference between direct distribution and indirect distribution. 11. Describe the five basic channels of distribution for consumer goods: a. Producer to consumerb. Producer to retailer to consumerc. Producer to wholesaler to retailer to consumerd. Producer to agent to retailer to consumere. Producer to agent to wholesaler to retailer to consumer12. Describe the four basic channels of distribution for industrial goods: a. Producer to industrial userb. Producer to industrial distributor to userc. Producer to agent to userd. Producer to agent to industrial distributor to user13. Describe channels for services. ................
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