Marketing Plan - CTE Online



4457700-54102000The Marketing Mix of Your CompanyThe 4 P’s of Markering The marketing mix includes four basic marketing strategies called the four P’s: product, place, price, and promotion. These are the tools that you use to make your company successful. The four elements of the mix are interconnected. Every company uses every P in the marketing of their company. Each P involves a strategy that allows your company to satisfy customer’s wants and needs. Product – what product will your company sell? This includes the product’s features, brand name, packaging, service, and warranty. Place – This means getting the product into the consumer’s hands. How does the product get to your business, how is the product placed in your business. Place can even be seen in a broader since – where is your business located.Price – what is exchanged for the product? What is your target market willing to pay for your product – do you have competition, if so how does that affect your price.Promotion –what activities are related to the advertising, personal selling, sales promotion, and publicity of your company?Target Market – A group of people identified as those most likely to become customers.Customer Profile – is the list of information about the target market, such as age, income level, ethnic background, occupation, attitudes, lifestyles, and geographic residence – the demographics of your customers. (Refer to Target Markert Hand-Out)You and your group will need to create your Marketing Plan. The plan will include a detailed description of your Marketing Mix. You will need to define the 4 P’s of your company, your Target Market and the Customer Profile. You will also need to create a plan that will show how you will be able to increase or widen your Target Market. Media – you can use your choice of media to express your plan.-102870010287000Examples: PowerPoint, essay, video, posters, etc.If you are in a group of 2 – you will need to use 2 types of mediaIf you are in a group of 3 – you will need to use 3 types of media. ( Each member of your team will need complete one)-2387600349885asdsd00asdsd100 Points 685800-6858000-11430008968740gggg00ggggRubricCategory/ScaleCommendableAcceptableMarginal Needs ImprovementMarketing PlanAll elements, signifies commendable effort.80% of the elements are included, effort is seen70% of the elements are included. Missing most of the elements or no work turned inExplanation of the 4 P’sAll elements, signifies commendable effort.80% of the elements are included, effort is seen70% of the elements are included.Missing most of the elements or no work turned inTarget MarketAll elements, signifies commendable effort.80% of the elements are included, effort is seen70% of the elements are included.Missing most of the elements or no work turned inIncreasing your Target Market Plan All elements, signifies commendable effort.80% of the elements are included, effort is seen70% of the elements are included.Missing most of the elements or no work turned in ................
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