HEADLINE - Screen Actors Guild Awards



PUBLICISTS INFORMATION FOR SAG AWARDS® ARRIVALS & TELECAST as of 1/26/11

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SUNDAY, JANUARY 30, 2011

TELECAST SCHEDULE

The “17th Annual Screen Actors Guild Awards®” will be transmitted live on Sunday, Jan. 30, 2011 from the Shrine Exposition Center at 5:00 p.m. PT and simulcast live coast-to-coast on TNT and TBS at 8 p.m. (ET), 7 p.m. (CT), 6 p.m. (MT) and 5 p.m. (PT). An encore presentation will air on TNT at 10 p.m. (ET) 9 p.m. (CT), 8 p.m. (MT) and 7 p.m. (PT). Prior to the televised ceremony, the SAG Honors for television and film stunt ensembles will be announced during the live and webcasts from the red carpet which begin at 6 p.m. (ET) / 3 p.m. (PT).

GENERAL INFORMATION

Questions regarding media operations should be addressed to the following staff members. From Thursday, Jan. 27 to Sunday, Jan. 30, we will be at the Shrine and reachable through the Production Office. On January 30, we will be in the media areas and all of us will be on walkies.

SAG AWARDS SHRINE MEDIA & PRODUCTION OFFICE: Exhibition Hall Mezzanine

Thursday, Jan. 27 to Sunday, Jan. 30 (213) 741-2080 - Fax (213) 741-2081

MEDIA STAFF: Rosalind Jarrett, Executive in Charge of Publicity rjarrett@

Jerry Mark, Credentials/Media Logistics Supervisor sagawards@

Carrie White, Publicity/Auction/Asset Manager cwhite@

Tosha Whitten-Griggs, Publicity Coordinator twgriggs@

Megan Rose, Publicity Assistant mrose@

Jon Rosenberg, Digital Assistant jrosenberg@

Belinda Preno, Web Assistant bpreno@

Eileen Quast, TNT/TBS eileen.quast@

Cassie Bryan, TNT/TBS cassie.bryan@

Andy Gelb, SlatePR andy@slate-

Stephanie Samson, Slate PR stephanie@slate-

Ashley Chase, Slate PR ashley@slate-

DRESS CODE: FORMAL ATTIRE REQUIRED

All working publicists and media attending the 17th Annual Screen Actors Guild Awards on Sunday, Jan. 30 must wear formal attire. This applies to all staff covering the pre-show arrivals and the media rooms during the show.

PARKING & PUBLICIST CHECK-IN

USC Parking Structure D opens at 8:00 a.m. on Sunday, Jan. 30. (See reverse side of your parking pass for map/directions.) Arrivals traffic begins at 1:30 p.m. Jefferson will move extremely slowly after 1:30 p.m. If you plan to arrive later than 1:30 p.m., expect to be delayed.

CHECK-IN is from 1:30 p.m. to 3:30 p.m. at the Publicists Arrivals Waiting Area across from the Security Tent at the start of the Red Carpet. From USC Parking Garage “D”: cross Jefferson Blvd. at Royal, then walk straight ahead to the Red Carpet entrance. You must be wearing your credential.

PUBLICIST CREDENTIALS

Your credential admits you to the Publicist Arrivals Waiting Area at the start of the Red Carpet off Jefferson to meet and escort your clients down the media line as far as the entrance to the Shrine. Your credential also admits you to the Publicist Lounge to await Actor® recipients during the ceremony.

Credentials are not transferable. Anyone found not wearing his or her proper credential will lose credential privileges and be escorted out of the event.

NO PERSONAL CAMERAS

Media who are credentialed as still photographers or videographers are the only individuals allowed to carry and use cameras or take photographs as assigned at the SAG Awards. Other media personnel, publicists and guests may not carry cameras or take photographs or video of any kind, without the prior express permission of the SAG Awards Publicity Department. Persons violating this restriction will be subject to immediate removal. Please remind your clients that personal cameras and the taking of personal photos/videos with any device is prohibited. The exception is that guests in the fan bleachers are permitted to take personal photos during arrivals only after agreeing to our restrictions as to the use of those photos.

PUBLICISTS’ INSTRUCTIONS FOR SUNDAY, JANUARY 30, 2011

We want to make you aware of several areas within both the arrivals line and media rooms that will be important to you and your client(s). We want to avoid any unnecessary confusion or chaos.

Arrivals Area Media Assignment Chart & Media Arrivals Line. We are posting an Arrivals Area Media Assignment chart at the media check-in area in the South Lobby and will have a list available for you to view in the Publicists Waiting Area. If there are particular media to whom you wish to direct your client(s), this chart may prove helpful.

Publicists Wishing To Advance The Media Line On The Red Carpet: If you have notified us in advance by emailing Megan Rose at mrose@ by Noon on Jan. 29, your name will be on a check-in list at the security tent and you will be permitted to go through security to walk the media line from 2:00-2:45 pm to advance your clients with the media. You must return through the security tent to the publicists waiting area by 2:50 pm so we can prepare the carpet for the champagne toast red carpet opening. You will need to go through the magnetometers each time you enter the security tent from the limo drop-off side.

Arrivals are from 3:10 p.m. (beginning after the Champagne Taittinger Opening Toast) to 4:30 p.m. A media staff member will be stationed at the security tent to check through actors who have been pre-booked for red carpet interviews prior to the Champagne Taittinger Toast and their publicists. All others will have to wait for the carpet to open.

We have credentialed individual publicist escorts as requested for your clients. In return, we ask you to strongly encourage your clients to stop for interviews along the entire length of the red carpet. We credential key media from all over the world who are eager to talk with your clients and whose coverage will help promote their projects. . At 4:30 p.m., the media arrival area will be closed and all media will be escorted inside the building. If you want your client to be interviewed by the media, please ask them to arrive early and definitely before 4:30 p.m. All nominees, presenters and guests should be seated by 4:45 p.m.

Publicist Arrivals Waiting Area. There will be a designated area at the start of the Red Carpet for publicists to wait for their clients. When talent arrives, there will be a publicity representative from the SAG Awards in the waiting area to announce names. You will then be able to meet your client at the start of the red carpet to begin the walk through security and down the media line.

Please do not go down to the start of the red carpet until your client’s name is called. Please do NOT walk out to the sidewalk or to the curb. If you do so, our security personnel will ask you to leave and may take your credential.

To Publicists Representing Presenters: Only Actor recipients will go to the backstage media rooms. If you represent a presenter, please be aware that their only media attention will be at the arrivals area.

Special Robotic Cameras: E! is installing a robotic camera (controlled from their truck) on the upper truss of their main platform to capture the guests who are waiting on line to be interviewed on their platform. PEOPLE is installing a 360-degree web camera, whose perspective can be controlled by internet viewers to capture the activity on and around their platform. Please advise your clients that when they are in the vicinity of the E! and PEOPLE platforms that they may be in sight of these less obvious cameras.

Leaving your Clients at the Shrine Entrance / Entering the Media Complex or Returning to the Security Tent. Once your client has completed their walk down the media line, you will be able to escort them to the outside entrance to the Shrine Expo Hall, but not into the tunnel or the showroom. (This is a change from last year’s procedures.). At that point, guest tickets will be scanned and talent escorts will be available to show your clients to their tables if needed. Your credential does not admit you into the tunnel. Please respect this new procedure. If you do not, your credential will be revoked and you will be escorted off the premises.

If you yourself have a ticket, you must show your ticket to enter the tunnel with your client. Tickets will be torn and may only be used once. If you do enter the tunnel on your ticket, you will not be allowed back out to the Red Carpet.

If you have more than one client, return to the publicists waiting area by walking all the way down the red carpet to the non-talent exit from the security tent and make your way back into the tent. When you get into the tent, walk along wall on the north side of the magnetometers and out the entrance. You’ll have to go through the magnetometers again with your other client(s). Please be sure you allow enough time to enter the Publicists Lounge by 4:45 p.m.

If you have no other clients, you can enter the media complex through the North glass entrance door to the Shrine Auditorium Lobby, which is accessed by the pathway between the Shrine wall and the back of the bleachers (indicated on the Version 2 Red Carpet diagram which you can download from ). (This is a change from the route described at the walk-thru). Once inside, walk through the lobby to the Publicists Lounge through the northern-most ramp leading in the Shrine Auditorium Theater

Publicists Lounge. While the show is in progress, we invite you to relax in the Publicists Lounge, which is in the northwest corner of the Shrine Auditorium Theater. There will be food, beverages and TV monitors for you to watch the show and a L’Oreal Paris make-up artist will be available to do touch-ups. The Publicist Lounge tends to be cold and cannot be heated. Please dress accordingly.

If your client receives an Actor, they will be escorted off the stage by our media staff. Publicity Executive Rosalind Jarrett will be in the wings to greet each individual recipient, ensemble or cast. When the recipients are ready, they will be escorted through the fire doors at the top of the ramp leading to the media area. Please watch your client(s) acceptance speech in the Publicists Lounge, then exit the theater through the side door from the publicists seating area (audience left) to meet them at the top of the ramp outside the showroom exit.

After your client(s) sign for their Actor statuette at the trophy area in the middle of the north side of the tunnel, you can accompany them and their staff escort through the media rooms. Please do not enter the trophy area at any time during the show unless, and until, your client has received an Actor.

PLEASE BE ADVISED THAT PRESENTERS WILL NOT COME BACKSTAGE. If your Actor recipient client is also a presenter or is nominated for a category that comes later in the show, we may not be able to bring them to the media area immediately after their acceptance speech. Our media staff will let you know if that is the case.

Verifying Names and Spelling for our Acceptance Speech Transcribers. You may be approached by our media staff to verify a name or spelling from your client’s acceptance speech. Please obtain an answer from your client at the very next break between photos or interviews so we can distribute their speech to media at the Shrine and post it on our website quickly. Please make every effort to get the correct information to us as fast as possible.

The Media Rooms consists of:

• Trophy Area

• “Phone Home” Station

• General Photo

• SAG Poster & Tote Bag Signing Area

• TNT / TBS Photo Gallery

• PEOPLE Magazine Photo Gallery

• Media Interview Room combining Print/Radio/TV/Online

• Recipient Photo Gift Table

• One-on-One Rooms, which are located in the second floor lobby.

Following is a revised alphabetical listing of outlets credentialed for one-on-one rooms. None of these outlets have positions in the first floor lobby media areas. .

• CNN

• Entertainment Tonight Canada

• Fox News Edge

• Inside Edition

• MTV News

• (a video crew and a still photographer)

• TV Guide Network

•

A still photographer shooting candids and a non-interviewing reporter from Associated Press as well as a crew and talent from Entertainment Tonight will be at the Trophy area. Entertainment Tonight will be getting brief sound bites from the Actor recipients before they enter the Media Area in the Shrine Auditorium lobby.

A non-interviewing reporter from USA Today as well as a crew and talent from Extra will be at the “Phone Home” station. Extra will be getting brief sound bites from the Actor recipients before they enter General Photo.

Please remind your clients to sign our SAG Awards Posters and the SAG Awards tote bags that will be auctioned to benefit the SAG Foundation. A non-interviewing reporter from the LA Daily News as well as a crew and talent from Access Hollywood will be at the Poster and Tote Bag signing area. Access Hollywood will be getting brief sound bites from the Actor recipients after they sign the posters and tote bags but before they enter the TNT Photo Gallery.

A PEOPLE Magazine reporter and an Extra b-roll camera will be capturing the activity in the PEOPLE Photo Gallery.

A crew and talent from E! News Live will be at the Recipient Photo Gift table. They will be getting brief sound bites from the Actor recipients after they exit General Media and before they continue to the One-on-One rooms on the next floor up (reachable by stairs or elevator).

Please encourage your clients to visit all the general media rooms on the lobby level and the one-on-one interview rooms on the second level. This will be the one-on-one room outlets’ first chance to speak to your clients after they have received their Actor. We have asked each one-on-one room outlet to limit their interviews to 2 minutes.

NOTE: Should your client be needed back in their seats, the talent escort accompanying you will alert you. Show appearances will take precedence over backstage interviews.

Final Award. A Los Angeles Times reporter and two LA Times photographers will be accompanying the recipients of the final award from the foot of stairs leading from the stage through all of the media rooms. Please prepare your clients in advance.

Recipients List and Acceptance Speeches. To see who has received an Actor® go to . Transcripts of Actor® recipients’ acceptance speeches will posted at as soon as they become available. Go to for the list of the Stunt Ensemble honors recipients after they are announced on the TNT/TBS Pre-Show and for the final list of Actor® recipients shortly after the SAG Awards Ceremony ends. Both releases will also be emailed to you.

Post-Awards Gala. Following the Awards, your clients will be escorted directly to the Post-Awards Gala, which is taking place in a tent outside the Expo Hall. At the same time, show media and security staff will meet you in the Publicist Lounge to escort you into the Expo Hall to meet your clients to accompany them to the Gala, if that is their preference. If your clients are not planning to attend, they will be escorted to the limo pick-up area, just outside the Gala, where you can meet them.

Diagrams For The 17th Annual SAG Awards Media Areas. These diagrams are available online at .

Thank you for your continued cooperation and support. We welcome your feedback. Please alert us to any technical difficulties on show day, but please hold any other constructive criticism until Monday.

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