LIVE L O C A L - Cat Country 98.7 - Pensacola's Country ...

[Pages:12]CAT CO INTRODUCING UNTRY 98.7 WYCT-FM PENSACOLA,FLORIDA

"Today's B E S TCountry LIVE.LOCAL CAT COUNTRY IS EVERYWHERE

ADX COMMUNICATIONS 7251 PLANTATION ROAD PENSACOLA, FL 32504

T: 850.262.6000 F: 850.494.0778

CAT COUNTRY 98.7

ABOUT US

Cat Country 98.7 is the only locally owned and operated FM radio station in Pensacola, FL. Owners Dave and Mary Hoxeng opened the doors in 2003. Since then, they've grown a business designed to super serve the local community. In 13 years, Cat Country 98.7 has gained over 100,000 followers on multiple social media platforms and has built long-lasting relationships within the community. We are a top of mind awareness radio station, everyday. Cat Country 98.7 works to make a difference in our listeners lives. We are a close knit radio family where many employees have been with us for over 10 years. We cover the Gulf Coast from the Mississippi state line to FWB, Florida. Our mission is to bring the hottest country music directly to the fans along the beautiful Gulf Coast. By advertising with Cat Country 98.7, your brand is engaged in the vastly growing country music industry. By investing in Cat Country 98.7, your brand is showcased and aligned with the thousands who live, work and play in the greater Pensacola area.

7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

OUR RESEARCH

" Each week, Radio reaches 91% of people

12+ and 66% of these consumers daily. Almost 245,000,000 Americans 12+ listen to radio

every week.

RAB 2015

CURRENTMARKETPOSITION Cat Country 98.7 is recognized as the #1 radio station in the area. With 4 times the following on Facebook than all other stations in the market combined, Cat Country 98.7 prioritizes the community in creative ways, thus allowing the station to stay top of mind awareness to consumers and listeners.

STATION & LISTENER PROFILE

COMBINED DEMOGRAPHICS

FORMAT: COUNTRY

POWER: 100,000 WATTS

AGE: 25-54

TARGET AUDIENCE:

FEMALE: 52%

ADULTS 25-54

MALE: 48%

" Radio increases brand

awareness, drives traffic and

increases sales. RAB 2015

COLLEGE EDUCATION: 43%

RESIDENCY RENTERS: 24%

RESIDENCY OWNERS: 76%

ROI

$6: $1 RAB 2015

ONLY

9 MINUTES COMMERCIALS AN HOUR

7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

COVERAGE FROM THE MISSISSIPPI STATE LINE TO FWB, FLORIDA The most influential listeners live in Escambia and Santa Rosa County "Cat CcoonuEsunmvtreeyrs9r8y.7wish e re Live, work and play! Pensacola, Fl

Radio

touches more consumers

TV tahannd Tech

Even Among Millennials NIELSEN 2015 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

SOCIAL MEDIA OVER 95,000 FANS

Social Media Engagement with Listeners

120,000

100,000

80,000

60,000

40,000

20,000

0

Cat WTKX Nash KISS Soft WRRX WJTQ

Country

102

Rock

98.7

Facebook Twitter Instagram

Source: Various Social Media Platforms 2016

Communication is continuously evolving. Cat Country 98.7 stays actively engaged with its listeners by using the power of social media. From the latest country star updates, concert announcements to local weather and traffic updates, Cat Country 98.7 has you covered!

7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

ON-AIR TALENT

BRENT LANE

CANDY

Cat Pak Morning Show 5a-10a

Born and raised in California, Brent started working on-air at the young age of 14. After receiving his college education at San Diego State, Brent and his wife Angela moved their 3 children to Pensacola and have been blessed ever since. They are all actively involved in the community. Brent served as the 2011 President of Manna Food Pantries Board of Directors and works hard for cancer awareness.

Candy Cat Pak Morning Show 5a-10a

Candy Ruddy, a Washington DC native, has called Pensacola home for nearly two decades. She has more than twenty-five years of broadcasting experience and now co-hosts the Cat Pak Morning Show with Brent Lane. Candy is an Impact 100 member and has graduated from Leadership Pensacola. She has helped raise money for local non profits including Manna Food Pantries, the Gulf Coast Kids House,

and the Children's Home Society. Candy also

MERRILEE

enjoys talking about herself in third person.

Middays 10a-2p

BO DALTON

Born and raised 35 minutes outside of

Afternoons 2p-7p

Atlanta, GA, Merrilee was bitten by the radio

Born and raised in Arkansas, Bo began his

bug in college after landing an internship as

radio career as a part time air talent in 1995

a member of the Q102 Morning Crew at

at Real Country 104.9. One year later he was

Rome Radio Partners. When the internship

hired by heritage CHR KMCK Power 105.7 to

ended, she stayed to work as a news

join their morning show. By 2007, Bo joined

reporter for a sister station, WRGA News,

the Jonesboro Radio Group; recently doing

until graduating from Shorter University with

the afternoon drive show on 104.9 The Fox.

a BA in Communication Arts. She moved to

Bo spends his down time with wife Rhonda

Pensacola to marry her devastatingly

and their 3 cocker spaniels. He is an avid

handsome Navy husband and was blessed to

country music lover and is excited to be

join the best radio station in town shortly

apart of your drive home!

thereafter ? Cat Country 98.7! 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

ON-AIR TALENT

BLAKE OWENS Weekend Warrior

Blake is back in Pensacola and he's excited to rejoin the Cat Country 98.7 on air team. He served as a weekend personality/promotions coordinator previously before leaving to accept a night air show

position with WABB-FM in Mobile. Prior to his return, Blake worked

as a television reporter for WKRGTV. He's enjoying reconnecting with listeners so don't be shy!

JOHN PICKENS Weekend Warrior

John Pickens was born in Arlington, Texas but raised in Pensacola. He

graduated Woodham High School in Pensacola, and radio has always

been a consistent passion of his for as long as he can remember. His love

of country music and radio brought him to Cat Country 98.7 where you

can hear him on weekends.

TOM CAT

Weekend Warrior

Tom "Tom Cat" Schwarz has lived in Pensacola for almost 20 years after moving from the Ft. Lauderdale and

has been in broadcasting for even longer! When he's not on air he's either serving the community as a local Firefighter or being a DJ. Tom is dedicated to helping others and can be heard holding down the fort

on most weekends.

JOE FORD News Anchor

Joe Ford moved to Pensacola from Ohio in late 2014. He earned a degree from Ohio Center for

Broadcasting in Columbus. Joe has always been passionate about radio. You can hear his natural

passion live at 5am with the Cat Pak Morning Show with the latest

news updates.

7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

SNAPSHOT

Miracle on Palafox 4th Quarter

Bands on the Beach 2nd & 3rd Quarter

Cat Pak Morning Show with Brent & Candy 5a-10a

Middays with Merrilee Moore

10a-2p

c

c

Mardi Gras 1st Quarter

EVENTS PERSONALITIES

Afternoons with Bo Dalton

2p-7p

269,400 Monthly Website Visits

DIGZITAL

c

SOCIAL

5,100 Followers

6,800 Followers

23,300

Website

Streaming 16,000 Email

95,000 Followers

Subscribers

7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

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