LIVE L O C A L - Cat Country 98.7 - Pensacola's Country ...
[Pages:12]CAT CO INTRODUCING UNTRY 98.7 WYCT-FM PENSACOLA,FLORIDA
"Today's B E S TCountry LIVE.LOCAL CAT COUNTRY IS EVERYWHERE
ADX COMMUNICATIONS 7251 PLANTATION ROAD PENSACOLA, FL 32504
T: 850.262.6000 F: 850.494.0778
CAT COUNTRY 98.7
ABOUT US
Cat Country 98.7 is the only locally owned and operated FM radio station in Pensacola, FL. Owners Dave and Mary Hoxeng opened the doors in 2003. Since then, they've grown a business designed to super serve the local community. In 13 years, Cat Country 98.7 has gained over 100,000 followers on multiple social media platforms and has built long-lasting relationships within the community. We are a top of mind awareness radio station, everyday. Cat Country 98.7 works to make a difference in our listeners lives. We are a close knit radio family where many employees have been with us for over 10 years. We cover the Gulf Coast from the Mississippi state line to FWB, Florida. Our mission is to bring the hottest country music directly to the fans along the beautiful Gulf Coast. By advertising with Cat Country 98.7, your brand is engaged in the vastly growing country music industry. By investing in Cat Country 98.7, your brand is showcased and aligned with the thousands who live, work and play in the greater Pensacola area.
7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
OUR RESEARCH
" Each week, Radio reaches 91% of people
12+ and 66% of these consumers daily. Almost 245,000,000 Americans 12+ listen to radio
every week.
RAB 2015
CURRENTMARKETPOSITION Cat Country 98.7 is recognized as the #1 radio station in the area. With 4 times the following on Facebook than all other stations in the market combined, Cat Country 98.7 prioritizes the community in creative ways, thus allowing the station to stay top of mind awareness to consumers and listeners.
STATION & LISTENER PROFILE
COMBINED DEMOGRAPHICS
FORMAT: COUNTRY
POWER: 100,000 WATTS
AGE: 25-54
TARGET AUDIENCE:
FEMALE: 52%
ADULTS 25-54
MALE: 48%
" Radio increases brand
awareness, drives traffic and
increases sales. RAB 2015
COLLEGE EDUCATION: 43%
RESIDENCY RENTERS: 24%
RESIDENCY OWNERS: 76%
ROI
$6: $1 RAB 2015
ONLY
9 MINUTES COMMERCIALS AN HOUR
7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
COVERAGE FROM THE MISSISSIPPI STATE LINE TO FWB, FLORIDA The most influential listeners live in Escambia and Santa Rosa County "Cat CcoonuEsunmvtreeyrs9r8y.7wish e re Live, work and play! Pensacola, Fl
Radio
touches more consumers
TV tahannd Tech
Even Among Millennials NIELSEN 2015 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
SOCIAL MEDIA OVER 95,000 FANS
Social Media Engagement with Listeners
120,000
100,000
80,000
60,000
40,000
20,000
0
Cat WTKX Nash KISS Soft WRRX WJTQ
Country
102
Rock
98.7
Facebook Twitter Instagram
Source: Various Social Media Platforms 2016
Communication is continuously evolving. Cat Country 98.7 stays actively engaged with its listeners by using the power of social media. From the latest country star updates, concert announcements to local weather and traffic updates, Cat Country 98.7 has you covered!
7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
ON-AIR TALENT
BRENT LANE
CANDY
Cat Pak Morning Show 5a-10a
Born and raised in California, Brent started working on-air at the young age of 14. After receiving his college education at San Diego State, Brent and his wife Angela moved their 3 children to Pensacola and have been blessed ever since. They are all actively involved in the community. Brent served as the 2011 President of Manna Food Pantries Board of Directors and works hard for cancer awareness.
Candy Cat Pak Morning Show 5a-10a
Candy Ruddy, a Washington DC native, has called Pensacola home for nearly two decades. She has more than twenty-five years of broadcasting experience and now co-hosts the Cat Pak Morning Show with Brent Lane. Candy is an Impact 100 member and has graduated from Leadership Pensacola. She has helped raise money for local non profits including Manna Food Pantries, the Gulf Coast Kids House,
and the Children's Home Society. Candy also
MERRILEE
enjoys talking about herself in third person.
Middays 10a-2p
BO DALTON
Born and raised 35 minutes outside of
Afternoons 2p-7p
Atlanta, GA, Merrilee was bitten by the radio
Born and raised in Arkansas, Bo began his
bug in college after landing an internship as
radio career as a part time air talent in 1995
a member of the Q102 Morning Crew at
at Real Country 104.9. One year later he was
Rome Radio Partners. When the internship
hired by heritage CHR KMCK Power 105.7 to
ended, she stayed to work as a news
join their morning show. By 2007, Bo joined
reporter for a sister station, WRGA News,
the Jonesboro Radio Group; recently doing
until graduating from Shorter University with
the afternoon drive show on 104.9 The Fox.
a BA in Communication Arts. She moved to
Bo spends his down time with wife Rhonda
Pensacola to marry her devastatingly
and their 3 cocker spaniels. He is an avid
handsome Navy husband and was blessed to
country music lover and is excited to be
join the best radio station in town shortly
apart of your drive home!
thereafter ? Cat Country 98.7! 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
ON-AIR TALENT
BLAKE OWENS Weekend Warrior
Blake is back in Pensacola and he's excited to rejoin the Cat Country 98.7 on air team. He served as a weekend personality/promotions coordinator previously before leaving to accept a night air show
position with WABB-FM in Mobile. Prior to his return, Blake worked
as a television reporter for WKRGTV. He's enjoying reconnecting with listeners so don't be shy!
JOHN PICKENS Weekend Warrior
John Pickens was born in Arlington, Texas but raised in Pensacola. He
graduated Woodham High School in Pensacola, and radio has always
been a consistent passion of his for as long as he can remember. His love
of country music and radio brought him to Cat Country 98.7 where you
can hear him on weekends.
TOM CAT
Weekend Warrior
Tom "Tom Cat" Schwarz has lived in Pensacola for almost 20 years after moving from the Ft. Lauderdale and
has been in broadcasting for even longer! When he's not on air he's either serving the community as a local Firefighter or being a DJ. Tom is dedicated to helping others and can be heard holding down the fort
on most weekends.
JOE FORD News Anchor
Joe Ford moved to Pensacola from Ohio in late 2014. He earned a degree from Ohio Center for
Broadcasting in Columbus. Joe has always been passionate about radio. You can hear his natural
passion live at 5am with the Cat Pak Morning Show with the latest
news updates.
7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
SNAPSHOT
Miracle on Palafox 4th Quarter
Bands on the Beach 2nd & 3rd Quarter
Cat Pak Morning Show with Brent & Candy 5a-10a
Middays with Merrilee Moore
10a-2p
c
c
Mardi Gras 1st Quarter
EVENTS PERSONALITIES
Afternoons with Bo Dalton
2p-7p
269,400 Monthly Website Visits
DIGZITAL
c
SOCIAL
5,100 Followers
6,800 Followers
23,300
Website
Streaming 16,000 Email
95,000 Followers
Subscribers
7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778
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