Cathryn Hrudicka & Associates is an expert media relations ...
Cathryn Hrudicka & Associates is an expert media relations, marketing and publications consulting company with a proven track record of obtaining extensive media coverage for clients in the entertainment industry, business and technology, and for notable leaders in the nonprofit world, for over twenty years.
ABOUT CATHRYN HRUDICKA, Chief Imagination Officer/CEO
Known for her highly innovative approaches to developing story angles and targeting media, including print, trade, broadcast, and on the Internet, her impressive results have made Cathryn Hrudicka a preferred consultant for challenging public relations, marketing, strategic planning and nonprofit development projects.
Cathryn launched her career in the entertainment industry and the arts, handling publicity, radio promotion and marketing for rock, jazz, blues and new music artists. She later expanded to theatre, dance, fine arts, film and video, and multimedia clients. She promoted concerts, tours and recordings for artists such as Elvin Bishop, Kid Courage, The Jefferson Starship, The Grateful Dead, Hiroshima, Tom Coster of Santana, and she co-produced the Fine Arts Museums of San Francisco classical, jazz and blues concert series, among many others.
In broadcast promotion, she partnered with Augie Blume & Associates, a radio promotion firm that was voted “Billboard Magazine Best Independent Promoter of the Year” for several years. Cathryn was part of several collaborative teams producing high-end audio/visual marketing, sales and training presentations for leading high tech companies, colleges and universities, museums and other clients. In that capacity, she worked with the Kenwood Group—later, One Pass Video—and Lumier, on projects for such companies as Applied Technology, Hewlett-Packard, American Express, Transamerica Corporation, Landor Associates, the University of California, and the University of Chicago, among a long list of leading companies and institutions.
Cathryn is a contributing author to The Age of Conversation 2: Why Don’t They Get It?, the author of a forthcoming book series on creativity and innovation and eight novels, and she has written many articles and columns that have been published in business periodicals, arts and entertainment industry publications, and online. She is also an accomplished composer, sound designer, and multimedia artist, with many performing, recording, film, multimedia and broadcast credits.
CLIENT PUBLIC RELATIONS AND MARKETING SERVICES
• Public Relations and marketing consultation and implementation
• Editorial development consultation, copywriting and editing
• Local, national and international media campaigns and tour publicity
• Social Media and Internet community-building, integration and training
• Press conferences and events; development consultation for nonprofits
• Public Relations, marketing and strategic planning mentoring and coaching
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Cathryn Hrudicka & Associates
We bring your message to the world, and the world to you.
The Sawtooth Building
930 Dwight Way, Studio #3
Berkeley, California 94710 U.S.A.
Phone: (510) 845-5510 Fax/Conference: (510) 845-4920
San Francisco: (415) 221-8213
Email: creative@
Mendocino County:
P.O. Box 2505
Mendocino, California 95460 U.S.A.
PR, Social Media and Marketing Mentor Blog:
[pic]The Creative Sage™ branch of our company offers executive coaching, leadership development, training and management consulting services. We design dynamic creativity and innovation training programs to help organizations and executives solve key organizational problems and sustain a competitive edge in the marketplace. We also coach creative teams, artists, and professionals undergoing career and life transitions or seeking to “revolutionize retirement.” We initiate successful partnerships between social entrepreneurs, nonprofits, green corporations and philanthropic organizations. We help you innovate to be great!
Contact: Cathryn Hrudicka, Chief Imagination Officer
Phone: (510) 845-5510 Fax/Conference: (510) 845-4920
Email: sage@
Web site:
What’s Innovation Got to Do with It? Blog:
Cathryn Hrudicka’s Artist Blog:
Business address: Home office mailing address:
The Sawtooth Building 1656 California Street
930 Dwight Way, Studio #3 Berkeley, CA 94703 USA
Berkeley, CA 94710 USA
CATHRYN HRUDICKA & ASSOCIATES
CLIENT SERVICES
Marketing, Public Relations, Editorial and Development Consulting
Social Media and Internet community-building, integration and training
Local, national and international media campaigns
Tour publicity, including Blogger, Podcaster and Internet TV
Press conferences and events
Marketing research, strategy and planning
Writing and editing -- proposals, annual reports, manuals, newsletters, articles, press materials, white papers, case studies, brochure copy, scriptwriting, design documents, and online writing/editing services
Coordination with graphic designers and photographers
Advertising placement/media buying
Subscription, membership and group sales campaigns
Audience surveys
Artist management consulting and creativity coaching
Tour coordination and booking
CD / DVD promotion
Independent recording distribution
Arts administration and arts management consulting
Organizational planning and development
Fundraising/grant writing to government, corporate and foundation sources
Individual donor campaigns
Staff and board training, seminars and public speaking engagements
INTERNET / MULTIMEDIA SERVICES
Content strategy consulting for print and interactive publications
Interactive scriptwriting, flow charting, content outlines, storyboarding
Social Media Strategy and Implementation; Online Community Management
Concept proposals and treatments
Web content strategy, writing and editing
Sound design and sound editing
Project management
Prototyping
Web site evaluations
Online marketing consultation and social media public relations campaigns
Business Development, social media and community building integration and consultation
Quality Assurance testing of multimedia products and web sites
CATHRYN HRUDICKA ~ CREATIVE SAGE™
PROGRAM DESIGN AND PROJECT MANAGEMENT SERVICES
Consultant for Workplace Innovation and Creativity Training Programs
Creativity and Innovation Program Designer and Manager
Curriculum Designer / Arts Education, Business Innovation, Individual Creativity
Expressive Arts Consultant and Facilitator
Project Manager / Online Learning Programs
Publisher, Content Manager and Consultant / Cultural and Educational Web sites
Researcher, writer and editor for cultural and educational publications and projects
SERVICES FOR FESTIVALS, CONCERTS, CONFERENCES,
BUSINESS MEETINGS, ARTIST RESIDENCY PROGRAMS
AND SPECIAL EVENTS
Producer or Production Coordinator
Conceptualizing and programming of performing, visual, literary and media arts events
Designing and managing Artist Residency and Arts-in-the-Community Programs
Designing arts therapy, activities and arts education programs for adults and young people
Researching and developing new international resources, and forming networks between contemporary arts projects, native cultures, businesses, environmental, peace and world affairs organizations, cultural agencies, embassies and the adventure travel industry
Researching, designing and managing new projects that involve dynamic new combinations of the arts, sciences and technology
(A sample project proposal is available upon request.)
Cultural facility planning
Conference and seminar planning
Meeting planning for businesses, non-profits and associations
Timelining and event management
Financial management
Fundraising
Talent and Speaker booking
Artist relations
Marketing, publicity and advertising services
Coordination of ticket sales, concessions and product sales
CATHRYN HRUDICKA & ASSOCIATES
CLIENTS and PROJECTS
(past and present)
AUDIO VISUAL/VIDEO/MULTIMEDIA COMPANIES
Corporate, Educational and Non-Profit Audio Visual/Video/Multimedia projects for
Marketing, Sales, Public Relations, and Training, including the following:
At The Kenwood Group:
Adidas
Amdahl Landor Associates
American Building Maintenance Industries Levi Strauss
American Express Lincoln Technology
American Hospital Association Logisticon
American President Lines Magnuson Computers
Amerifirst Savings & Loan Association Mexicana Airlines
Applied Technology Monolithic Memories
Becton, Dickenson NBC
Belden Natomas Company
Chicago Mercantile Exchange Parket Hannifin
Children's Hospital of San Francisco Peoples Energy Corporation
Consolidated Fibers Philippine Airlines
Cooper Industries Quantas Airways
Dailey & Associates Qume Corporation
Digital Pathways
Fairchild Camera & Instrument Ralston Purina
Fine Arts Museums of San Francisco Rolm Corporation
Foremost-McKesson Technology Applications
Fuller-O'Brien Telocator Network of America
GATX Touche Ross & Company
Genstar Transamerica Corporation
Grupo Fic United Technologies
HEW University of California
Hewlett-Packard University of Chicago
Institutes of Medical Sciences University of Southern California
ITT Varian Associates
Itek Verbatim Corporation
At Lumier: Southern Pacific Railroad
Organizational Communications, Training and Educational Projects
Six Seconds/Joshua Freedman Emotional Intelligence Training Programs and Books ( ) — PR and Marketing Mentoring, Coaching and Consulting
Phoenix Voyage () —Consulting Project Manager, Outreach, Marketing, Public Relations, Social Media Consulting, Business Development, Communities
Quest for Global Healing ()—Marketing Partner, Outreach, Public Relations, Social Media
Web Content Awareness Day () —Public Relations and Internet Marketing Expert, Contributing Writer and Consultant for online marketing event
Artmosphere, Inc., Creativity in the Workplace Training Program, Executive Retreats,
and Corporate Event Planning —Consulting Project Manager, Program Co-Designer, Marketing and Corporate Events Consultant
Geoff Livingston Communications, Washington, D.C.
Associate PR/Social Media Specialist for Silicon Valley Blogger Tour for client, StackSafe, Inc.
Sutter Health Affiliate Hospitals, in partnership with g2comm
Integrated public relations, social media & community management projects
Gary Seeman / Strategic Communications,
Co-Writer, Yamaha Motorcycle Sales Training Manual
Janice Toohey /San Francisco Mathematics Collaborative, Marketing and Fundraising Consultant
Save Pet’s Rest—Clients of Pet’s Rest Cemetery, Public Relations/Social Media Consultant
Film, Video, Television and Multimedia
Randy Thom, Sound Designer, Ear Circus and Skywalker Sound (Sound Design, audio editing)
Annex Digital (formerly The Music Annex), Multimedia Services Dept.
(Sound Design, audio editing)
Links Sound (Location Audio Recording, post-production)
WorldWide Art, Inc., the world's first digital art studio (sound design, project team)
Producers of the national Public Television Series,
We Do The Work, Not In Our Town, Durst Amendment,
Livelyhood, and New On The Job; and The Joady Awards
(Development, fund-raising)
The following are Public Relations, Marketing, Project Management and/or Editorial Clients:
Independent Feature Project (Development and public relations consulting)
Film/Tape World Magazine - Audio Column and Senior Features Writer
Leonardo Music Journal VIII and its audio CD; and Leonardo, published by the
International Society for the Arts, Sciences and Technology / MIT Press (editorial, project management)
HMG/Wilson Learning Worldwide, Inc., Educational Multimedia (production and QA testing)
Torque Systems and Macron U.S.A., Systems Integrators (marketing, sales)
MuseInteractive, an educational multimedia company (project management, sound design, video editing, marketing and public relations consulting)
Visual Arts and Graphics/Design
Soyster & Ohrenschall
Mendocino Art Center/Arts & Entertainment Magazine,
Restaurant & Gallery Guide, and Class Catalogues
for MAC Educational and Artist Residency programs
The Prague Project
Musical Artists and Music/Entertainment Services Companies
National Academy of Recording Arts & Sciences - San Francisco Museletter
Augie Blume & Associates – Independent Radio Promotion and Public Relations Company; Winner of the Billboard “Independent Radio Promoter of the Year” Award for several years
David Hyry & Associates: Cable Car Soundscapes Project
Projects for the Artist Management Companies for:
Elvin Bishop Hiroshima
Tom Coster Pilar Remal
Kid Courage Cookie Wong
David Maloney Horizon
Theatre, Dance, Music and Multidisciplinary Performance
National Association For Drama Therapy
Dance Magazine
Playwrights Unltd., Bay Area Playwrights Festival V:
Robert Woodruff, Artistic Director;
Guest Artists included: Joseph Chaikin, Luis Valdez, Maria Irene Fornes, Murray Mednick, Richard Nelson, John O'Keefe, Martin Epstein, Alan and Bean Finneran/Soon 3, Chris Hardman/Antenna Theater, Laura Farabough/Nightfire Theater, Phil Bosakowski, Leslie Brody, Bernadette Cha, Rick Foster, Cindy Lou Johnson, Gilbert Girion, Jeffrey Jones, Sherry Kramer, Michael Lynch, Leon Martell, Susan Rivers, George Walker, Fred Curchack, Elizabeth Wray and Scott Wren, among other international theatre artists.
Laura Farabough/Nightfire
Nina Wise/Motion
The San Francisco Mime Troupe
San Francisco School of Dramatic Arts/People's Theatre Coalition
Julia Morgan Theatre
College Avenue Players (now Stagebridge)
J. B. Cooper Productions/"Bertolt Brecht - Songs For a New World"
The Illegitimate Theatre/"Oedipus Rex"
New Art Connections/ New Performance Gallery:
Spring/Dance in the City:
The Collective of Natural Distasters, "Originator" (from Hungary)
Ilka Doubek (Czech/German-American)
PointFix/Exposures, at Theater Artaud's Summertime Dance Project,
co-presented with Multi-Image Showcase
Zakros/New Music Theatre
Andrea Goodman (of Meredith Monk/The House)
Naaz Hosseini
Double Edge (Nurit Tilles and Edmund Niemann)
RI + MO (Rae Imamura and Michael Orland)
Pamela Z
Laurie Amat/Out of Hiding Concerts
Akosua
Musical Concert Series (Classical, Jazz, Blues, World, and New Music)
Fine Arts Museums of San Francisco, Chevron Museum Concert Series:
Andreas Haefliger
Pasquier String Trio of France
Ohlsson, Fleezanis, Grebanier Piano Trio
Alexander Paley
Anner Bylsma
New York Chamber Soloists
Barbara Shearer
Daniel and Machiko Kobialka, with Sae Shiragami /Heifetz-Guarneri Violin Concert
Blues/American Tour:
Joe Louis Walker
Katie Webster
Mike Henderson
John Hammond
Mike Seeger
Cephas and Wiggins
Women in Jazz Series:
Mary Stallings
Marlena Shaw
Madeline Eastman
Kitty Margolis
Bobbe Norris, with the Larry Dunlap Trio
MusicSources
Laurette Goldberg, Founder and Emeritus Artistic Director (now deceased)
Guest Artists included: Igor Kipnis, Anner Bylsma, Artaria String Quartet, members of Philharmonia Baroque, Susan Rode Morris, Jeffrey Thomas, Colin Tilney, Nigel North, Preethi De Silva, Motoko Nabeshima, Rita Peiretti, Don Angle, Dennis James and other international artists.
MusicSources, Keyboard Celebration I
Nicholas McGegan
Mack McCray
Bernard Brauchli
Andrew Appel
Alden Jenks
John Butt
Ed Kelly
Sedge Thomson, Host
MusicSources, Keyboard Celebration II
Ed Kelly
Margaret Irwin-Brandon
Sharon Mann-Polk
John Butt
Michael Steinberg, Host
ARTEA Chamber Orchestra
CONCERTS, FESTIVALS, CONFERENCES AND EVENTS
The San Francisco International KJAZ Festival
Guest Artists included:
Chick Corea, Keith Jarrett, Bobby McFerrin, The Art Ensemble of Chicago, and many other international jazz artists.
Bread & Roses Festivals, Greek Theatre, UC Berkeley
Guest Artists included:
Paul Simon, Robin Williams, Jesse Colin Young, Joan Baez,
Mimi Farina, and many other international performers.
Holly Near & Linda Tillery Concert, produced by Bay Area Entertainment Collective, San Francisco
Rolling Stones at Candlestick Park, San Francisco,
produced by Bill Graham Presents
Bay Area Women in Music productions, San Francisco
Jefferson Starship and Grateful Dead at San Francisco Unity Fair
Andrea Goodman Master Class, San Francisco
Oakland Youth Chorus concerts, Oakland
International Transactional Analysis Association Conferences, San Francisco
MusicSources' Keyboard Celebration I & II, Berkeley
(List of Guest Artists on previous page)
Fine Arts Museums of San Francisco, Chevron Museum Concert Series,
Classical, Jazz and Blues
SOON 3 (visual theatre) "Performance Architecture" productions
in Justin Herman Plaza, Golden Gate Park, Marina Green and Washington Square Park,
San Francisco:
VAPOR AVENUE, and CITADEL (phantom) 6 x 6
PEEK (as part of the United Nations 50th Annivesary Celebration;)
ASYLUM (RED), at the Yerba Buena Gardens Center for the Arts
"Epicenter" First Anniversary Gala; and
SEEING RED:
SILLY BUNNY AND THE TOXIC FOLLY (pictures in a tomb)
at the Cairo International Festival for Experimental Theatre, Egypt
Artmosphere, Inc., Development Team Curriculum Design Conference and Meetings for the Creativity in the Workplace Program, Concord, California
Film/Tape World Magazine, Women in Audio Panel, and State of the San Francisco Bay Area Audio Industry, Audio Professionals Panel, San Francisco
Global Initiative to Advance Entrepreneurship Social Entrepreneurship Event;
Alleviating Poverty Through Microfinance: Three Bay Area Programs Initiate Social Change
( )
CATHRYN HRUDICKA
A PARTIAL PUBLICATION HISTORY
Some of the following articles have been published in print and online versions.
This list is currently being updated with additional 2005-2008 published works.
Film/Tape World, The Film, Video & Computer Media Magazine,—audio column,
"Click Track," and other features, 2000-2007 (currently being updated):
"Sound Design Manifesto," June 2000 issue
"Come Play With Me," about the Computer Game Developers Conference, July 2000
"Bring me the Dummy Head (of Georg Neumann)," about binaural recording and its applications to surround sound multimedia projects and audio books, August 2000
"Web Ways to DVD Sound," September 2000
"Ear to the Ground: Bay Area Audio Roundtable," October and November 2000
"Click Track: Women Level the Audio Field," October 2000
"Let Your Web Site Rock, Talk and Rattle," about producing internet audio, February 2001
“Sound Effects Tell the Story,” April 2001
“Who Will Set the Standards for Digital Cinema?,” May 2001
“The Tuning of the Web,” cover feature story about the state of Web audio,
October 2001 (updated versions have been published more recently)
“Composers--Know Your Rights,” November 2001
“L.A. Story,” about industry commuters in the entertainment industry, December 2001
“An Evening at Skywalker Sound,” about the process of digital conversion at Skywalker Ranch, in Marin County, January 2002
"Hotbed Takes on Identix: Streaming Media Entertains While Building a Security Brand." February 2002 feature article
“Music to Your Ears,” March 2002, including piece about Other Minds Festival 8
“Award-Winning Sound Editor Revisits Amadeus,” April 2002
“Smart Toys Make Noise,” cover feature story about the smart toys industry and technology, May 2002
“Click Track: The Art of Foley,” an interview with Marnie Moore, August 2002
“Selling Sound: Smart Marketing Makes Noise and Money,” cover story, October 2002, the Audio Production Guide issue
“Click Track: An Earful on the Economy: A Bay Area Virtual Audio Panel Compares Notes,” October 2002, the Audio Production Guide issue
“Click Track: The Art of the Voiceover,” December 2002
“Click Track: Gear Trends,” January 2003
“Click Track: Skywalker’s Got Game, and G.A.N.G. Fights for Better Audio in Games,” about new developments in game audio, March 2003
"Click Track: Preparing Your Post-Production Audio Mix Means Thinking Ahead," June 2003
Additional articles and columns published in 2004-2008 will be added to this list soon.
Cathryn's Creative Workplace Blasts, about workplace innovation, trends in media and the internet industry, e-commerce news, humor -- a bimonthly e-letter, which premiered in June 2000 and has been published intermittently as the Creative Sage e-letter through 2007
Bay Area Business Woman, "Spirit Drumz at the Davis Street Underground," about a community drum center for women and youth, and the woman who founded and manages it, Afia Walking Tree, June 2003
Bay Area Business Woman, Tenth Anniversary cover story, “Pushing the Mariachi Envelope,” October 2002, about performing artist, composer and business woman, Juanita Ulloa
Bay Area Business Woman, “A Commitment to Rebuild: Rona Popal Receives First Women’s Fund International Award,” cover story, December 2002, about the Afghan community leader’s work on behalf of Afghan women and the Afghan community, both in Afghanistan and the San Francisco Bay Area
Bay Area Business Woman, “Women Sustain the Earth Charter,” April 2003, about the development of the United Nations and Rio Conference-inspired international charter for peace, justice and environmental sustainability
Music Works, article about Other Minds Festivals 8 and 9
Journal of the International Alliance for Women in Music (IAWM), article about Sounding the Margins: A Forty-Year Retrospective of the Works of Pauline Oliveros, Fall 2002
Nature Sounds Society Newsletter, “Greeting the Dawn with the Nature Sounds Society,” Fall 2002
Nature Sounds Society Newsletter, “Sounds of the Wild: Where to Go When You Need a Library of Natural Sounds,” Winter 2002
"1999 Mendocino Music Festival Presents Ambitious Themes and Concert Programs for a Diverse Audience of Music Lovers," Arts & Entertainment magazine, July/August, 1999
"David Hayes Helps Students Find Their Ears and a Future with the R.O.P. - Windows Radio - Audio Program," Arts & Entertainment magazine, July/August, 1999
"Tracks in the Sand -– The Joy of Writing," Arts & Entertainment magazine, March/April, 1999
"Music and Multimedia," Museletter, June-July 1994 issue, about the NARAS and San Francisco Film Festival co-sponsored conference of the same name, which featured panels of prominent multimedia professionals addressing issues in the use of multimedia technology by the arts and entertainment industry
"Grammy Nominees and MVP Celebration," Museletter, February-March 1994 issue, about the NARAS San Francisco Chapter Grammy Nominees event
"Grammy in the Schools," Museletter, December '93-January '94 issue, a preview article about the event for high school and college musicians; and an update article was featured in the February-March 1994 issue
"Member Spotlight - Cookie Marenco," Museletter, August-September 1994 issue, an interview/profile of the Grammy-nominated producer, recording engineer and independent record company founder (Cojema)
"Member Spotlight - Horus Jack Tolson," Museletter, December '94-January '95 issue, an interview/profile of the musician, producer, recording engineer and founder/teacher of the Horus School of Music in San Francisco, who has created music industry mentoring programs for at-risk young people
"The Artist as Healer," a cover feature article about the work of arts therapists in rural Mendocino County, Arts and Entertainment magazine, November1988
"Last Tango in Huahuatenango," a feature article about the San Francisco Mime Troupe's play of the same name, concerning the United States' involvement in El Salvador in the early 1980's, for Northwest Magazine of The Oregonian, 1981
Editorial Credits:
LEONARDO and LEONARDO MUSIC JOURNAL (published by M.I.T. Press) with accompanying audio CD, website and Leonardo Electronic Almanac, publications of the INTERNATIONAL SOCIETY FOR THE ARTS, SCIENCES AND TECHNOLOGY (ISAST); Coordinating Editor, Leonardo Music Journal, and Production Coordinator for the audio CD; Associate Editor, Leonardo, 1997-99; URL:
ARTS & ENTERTAINMENT Magazine, Mendocino, CA; Editor, Publications Director/Web Site Manager, 1998-99 and intermittently, 1985-87; also Editor/Publications Director for the Mendocino Art Center class catalogs and Restaurant & Gallery Guide (print and online versions)
MUSELETTER, a publication of the NATIONAL ACADEMY OF RECORDING ARTS AND SCIENCES (NARAS) - San Francisco Chapter, Editor, 1993-95
DANCE MAGAZINE, contract coordination and editing of a special audition and calendar section, plus editing of additional articles, reviews, and web site content, January-March, 2000;URL:
Multimedia Content, Design Documents, Books and other Publishing Projects:
Scripts, design documents, flowcharts and content for audio-visual presentations for corporate, educational and cultural clients of The Kenwood Group and Lumier, and for The Cairo Project, Arts Adventures Virtual Travel Tours, The Media Mappers, and other digital arts products
A series of travel pieces, including digital media content for an immersive, interactive installation, CD-ROM and web site that take the user on an off-the-beaten path, sensory tour of Cairo, Egypt.
Thursday Night into Friday Morning, an original poetry chapbook printed at Beloit College;
numerous songs, plays, stories, poetry, musical compositions, multimedia and sound art pieces
Contributing Author to The Age of Conversation 2: Why Don’t They Get It? (2008), a book about Social Media, online marketing and public relations
Eight novels: Unbound Sequences, Hive Noise, Sage Lightning, Winter Melon, Zero Crossing, Jammin’ in the Magic Room, The Departed, and The Perpetual Tenant, and a screenplay in progress, to be completed in 2009;
Winner, National Novel Writing Month (NaNoWriMo), 2001, 2002, 2003 and 2004, 2005, 2006, 2007; and National Novel Editing Month, 2005.
A series of articles about creativity and innovation in the workplace, in companies, nonprofit organizations, work teams, individuals, schools, healthcare institutions and other human services settings, which may turn into a nonfiction book series, to be re-purposed for the Creative Sage™ web site in 2007-2008. Several downloadable E-books are also being planned for release in 2008.
Cathryn Hrudicka’s Artist Blog:
The following articles are still viewable online, as of Fall, 2008:
Interview with Cathryn Hrudicka on Creativity Portal, by Nancy Mills:
Living Life as a Spirited Woman: Making Time for Creativity, by Cathryn Hrudicka:
How to Tell Your Story Creatively to Stand Out from the Crowd, by Cathryn Hrudicka:
Getting the Most out of Your Online and Offline PR, by Cathryn Hrudicka:
National Novel Writing Month Q & A with 2006 Winner Cathryn Hrudicka,
by Tavia Stewart [Formerly online, now archived]
Additional Guest Blogger Posts and Recent Media Coverage About Cathryn Hrudicka:
Fast Company September 2007 article by Tech Blogger Robert Scoble, about some of the uses of social media in business, which quotes PR/Social Media and Innovation Expert Cathryn Hrudicka, Web Evangelist Betsy Weber, and NBC Cameraman and VergeNewMedia Owner Jim Long:
Jim Long’s follow-up post on the VergeNewMedia blog, in response to Robert Scoble’s Fast Company article (above):
Jonathan Crow, recent Marketing Director of ThinkFree, Inc., and author of the ThinkFree Blog, the blog of a tech start-up, convened a blog roundtable panel of five public relations, marketing and social media experts, including Cathryn Hrudicka, Brian Solis, Aaron Brazell, Chris Brogan and Doug Haslam, for a series of blog posts illuminating the uses of social media as part of an overall branding, marketing and PR campaign.
The URLs for the individual blog posts of the series, “The Great Social Experiment—How Has it Gone?” are:
Introduction of blog panel and credentials: [This link is currently being moved to another location, but article can be emailed upon request.]
Article #1 by Jonathan Crow, introducing the ThinkFree Social Media Experiment, where he poses five questions to the panel:
Linked from our News Room page:
Roundtable Response to Question #1, “How Much Time Should Be Devoted to the Care and Feeding of a Social Network” :
Linked from our News Room page:
Roundtable Response to Question #2, “Judging Outcomes..” which includes in Cathryn Hrudicka’s response some links to other important articles and blog posts about social media and public relations:
Linked from our News Room page:
Roundtable Response to Question #3, “The Right Tools for the Job”:
Linked from our News Room page:
Roundtable Response to Questions #4, “How Aggressively Should I Try to Get Connected?”:
Linked from our News Room page:
Roundtable Response to Question #5, “Feedback Mechanisms..” and Jonathan Crow’s summary of what he learned from his Social Media useage:
Linked from our News Room page:
The Roundtable series (above) followed a prior Social Media, Public Relations and Bloggers’ Roundtable on the popular B5 Media Technosailor Blog, by Aaron Brazell. Cathryn Hrudicka also participated as a guest blogger and Social Media/PR and Innovation Expert on that panel, which is also very informative for any organization planning a comprehensive marketing, branding, public relations and social media campaign. The other panelists included Marc Orchant, Marshall Kirkpatrick, Doug Haslam and Brian Solis (see credentials in the first post). Here are the URLs for the Technosailor Blog Roundtable in five parts:
PR Roundtable Discussion: The Challenge of Social Media and introduction to the panel
Linked from our News Room page:
PR Roundtable: Brand in the Internet Era:
Linked from our News Room page:
PR Roundtable: Engaging Public Relations for Bloggers 101:
Linked from our News Room page:
PR Roundtable: Is “outing” a wayward public relations pitch an effective way to deal with the problem:
Linked from our News Room page:
PR Roundtable: Industry advice on how PR professionals and bloggers can more effectively engage each other:
Linked from our News Room page:
Podcast on The Buzz Bin, with Livingston Communications’ CEO Geoff Livingston, featuring Cathryn Hrudicka discussing social media trends and innovation:
A download of the podcast is available at: media.media/geoliv/creativesagebuzzbin.wav
3sday’s 3Q’s in 3 Min: Cathryn Hrudicka, Creative Sage—video interview of Cathryn Hrudicka, on Chris Apollo Lynn’s video blog, :
Media Bullseye article: “Twitter: Where’s it @ for Business?” by Doug Haslam:
Please keep checking our News Room pages at:
and: for updated news coverage.
Cathryn Hrudicka & Associates
Grants, Individual Donor, Subscription, Telefundraising and Telesales Campaigns
Grants written or co-written (with other organizational staff members), including research, letters of intent, in-person contact meetings, grant proposals and applications, budgets, attachments and grant reports.
Government, Foundations and Corporations
City and County Government:
Grants for the Arts of the San Francisco Hotel Tax Fund
San Francisco Arts Commission/Cultural Equity, Organizational Project, Market Street Program and Moscone Center Project
Alameda County Arts
City of Oakland
East Bay Community Foundation
California Arts Council:
California Arts Council - Artists in the Schools/Artists in the Community
California Arts Council Organizational - Music, Theater, Visual Arts
California Arts Council Touring and Presenting - Music, Dance, Theater
National Endowment for the Arts:
NEA Advancement, including site visits
NEA - Theater, Opera/Musical Theater, Music, Dance, Visual Arts, Inter-Arts and Expansion Arts
NEA Individual or Solo Artists, including re-granting program
Private Foundation, Corporate and International Grants:
Arts International/USIA -- Fund for U.S. Artists at International Festivals and Exhibitions
Creative Capital – Grants for Individual Artists
Apple Computer Networking Grants
Chevron
Chlorox
Chrysler / United Auto Workers
Columbia
Crocker
Esprit
Fleishhacker
Gerbode
Hewlett
Irvine
Japan Airlines
Kellogg
Koret
Meet the Composer
National Performance Network
Port of Oakland
San Francisco Foundation
Skaggs
Stulshaft
U.S. Leasing
Vanguard
Zellerbach Family Fund
Cathryn Hrudicka served in a management, development or administrative position for major individual donor and telemarketing / telefundraising campaigns for:
Sponsors of San Francisco Performing Arts Center, Inc. - Development Associate
on staff that raised $37 million in a capital campaign to build Davies Symphony Hall
- Managed volunteer telefundraising campaign for Oakland Youth Chorus
For Stephen Dunn & Associates, managed or co-managed:
- Greenpeace Earth Summit telefundraising campaign for $1.5 million
- Greenpeace Canvas telefundraising campaign for $750,000
- Greenpeace Renewal telefundraising campaign for $1 million
- MOCA (Museum of Contemporary Art, Los Angeles),
telefundraising campaign for $75,000
-SF MOMA (San Francisco Museum of Modern Art)
-Fine Arts Museums of San Francisco
- Asian Art Museum of San Francisco
-San Francisco Symphony
- KQED-TV (PBS station), San Francisco
- Oakland SPCA
-The Sierra Club
- San Francisco Zoo Membership Renewal
- Seattle Art Museum
- Cellular One, prospective customer telephone surveys
For DCM-TM:
- American Conservatory Theatre Membership, Subscription and Annual Fundraising Campaigns, including the record-breaking 2002-03 Annual Fund Campaign that raised the most money in ACT's Annual Fund history (over $700,000), and the 2003 Subscription Campaign that met 131% of its goal projections.
In several of the campaigns above, Cathryn Hrudicka wrote telemarketing and telefundraising scripts, pre-ask individual donor letters and/or brochure materials, and supervised and trained both paid and volunteer telephone crews
Corporate Telesales Campaign for Torque Systems / Macron U.S.A.:
- Telemarketing campaign sales representative for a systems integrator company, selling Silicon Graphics and Linux servers, network, storage and asset management systems, large format inkjet scan-to-print solutions, and archiving to digital library solutions.
Please note:
This list is current as of Fourth Quarter 2008. Additional grants and individual donor campaigns will be added when completed. Cathryn Hrudicka & Associates has performed extensive fundraising research and consulted for individuals and non-profit organizations. Due to the need to preserve client and former employer confidentiality, it is not always possible to show specific grant samples, but comparable writing and budget samples are available; please inquire.
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