Société nord-américaine de sociologie du sport
Fred Mason, University of Western Ontario. The Growth of NASCAR: Ethical Issues in Corporate Sponsorships, Keith Strudler, Marist College. Reaching Minority Customers through Athlete Endorsement, Chia-Chen Yu, University of Wisconsin, La Crosse. Session 10F Canyon C. Sports Fanship: Active Consumption of Sport—Processes, Effects and Implications ................
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