The Business-to-Business Handbook

THE BUSINESS-TO-BUSINESS MARKETING HANDBOOK Center for Technical Communication. ©2013 5 Chapter 1 B2B Marketing: 1978 vs. 2008 I started my career in business-to-business (B2B) marketing in the late 1970s, and by the early 1980s, I thought I had a pretty good handle on the basics of B2B. I also didn’t see where B2B was likely to change much. ................
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