A IMPORTÂNCIA DO CRM – Customer Relationship Management ...
Para que o marketing possa ficar mais claro tenho que falar sobre os 4Ps ou composto de marketing. Segundo Yumi Mori Tuleski (2 009), as ferramentas, ou seja os 4Ps de marketing que são: produto, preço, praça e promoção vem do inglês product, price, place and promotion. A figura que será exibida logo abaixo demonstra uma empresa ................
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