CONTRACT FOR THE DELIVERY OF TRAINING SERVICES



|TRAINING COURSE OUTLINE – Local Enterprise Office Wicklow |

|Course Title: |Increasing traffic to your website: Search Engine Optimisation for Beginners |

|Course Duration: |One day, 9.30am – 5pm |

|Dates: |Thursday 10th November 2016 |

|Venue: |Wicklow County Campus, Rathnew |

|Cost: |€50 |

|Trainer ‘s Name: |Dorcas Réamonn |

|Training Company: |Talentpool Ltd. |

|Qualifications and Background of |Dorcas Réamonn has a Master’s Degree in E–Commerce, is the owner of Zonua, website developers and is Director |

|delivering Trainer: |of E-training for TalentPool. She develops websites and is an expert in all aspects of how websites work. |

|Course Objectives & Outline Syllabus: |The aim of this course is to give a basic understanding of how to use search engine optimisation (SEO) to drive|

| |internet customers to a business’ website. |

| |The participants will have: |

| |A better understanding of how to apply search engine optimisation to drive increased and relevant traffic to |

| |their website |

| |Optimise their website’s content and structure to make it easy for search engines to process |

| |A brief introduction Google Analytics |

| | |

| |This programme will cover |

| |Explanation of key words and key phrases, and how to pick them for your business |

| |How does a Search Engine like Google work? |

| |Domain Name and Hosting |

| |How to input your search terms into your website, and where is most effective |

| |Load time and browser/device compatibility |

| |Explanation of meta tags, and how to correctly use them |

| |Understanding the term "Valid Code", how to check it, and why it is important |

| |Alternates for visuals, and the huge impact this can have on SEO |

| |How to use social media to improve your SEO |

| |Understanding the benefits of in-links and out-links, and what to be careful of |

| |Why to blog, and how to do it correctly, for SEO, and driving customers to your business |

| |Free-listing sites. |

| |Localisation and getting found in Local Search with Google business listings |

|Training Methodology: |The programme will utilise a variety of Power point slides, |

| |Practical exercises |

| |Student handbooks and background material if appropriate |

| |Examples to encourage participants’ involvement and interaction. |

| |A combination of group and individual exercises will be used to keep participants engaged whilst imparting the |

| |practical knowledge and understanding of topics covered. |

|How to Book: |Book and pay online at: |

| |localenterprise.ie/wicklow |

| | |

| |Direct link to this course: |

| | |

| |If you wish to pay by cash/cheque please call Tamara on 0404 30800 |

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