Leboncoin.fr – a winner in French Online classifieds

[Pages:19]Leboncoin.fr

Number 1 in French online classifieds

Olivier Aizac,

CEO Leboncoin.fr

Leboncoin.fr : what is this ?

2

What is Leboncoin.fr?

A free generalist

classifieds website

Blocket.se French little

sister launched in April 2006

The #1 online player

39,5 % reach in French internet population

More than 18 million ads online

6 billion page views per month

#1 position in Cars, Real Estate and Goods

3

Leboncoin.fr is the biggest market place in France

Page Views per Month, Google Ad Planner

7 000 000 000 6 000 000 000

5 000 000 000

4 000 000 000

3 000 000 000

2 000 000 000

1 000 000 000

0

Leboncoin.fr eBay.fr

feb.09 mar.09 apr.09 mai.09 jun.09

jul.09 aug.09 sep.09 okt.09 nov.09 des.09 jan.10 feb.10 mar.10 apr.10 mai.10 jun.10

jul.10 aug.10 sep.10 okt.10 nov.10 des.10 jan.11 feb.11 mar.11 apr.11 mai.11 jun.11

jul.11 aug.11 sep.11 okt.11 nov.11 des.11 jan.12

4

The clear #1 player in cars

Number of cars in the database ? Autobiz, Dec 2011

900 000 800 000 700 000 600 000 500 000 400 000 300 000 200 000 100 000

-

812 981

271 768 102 217 98 155 97 993 93 003 89 163 87 658 66 900 57 823 38 887 25 170

Leboncoin* Le Centrale-Caradisiac

Autoreflex AutoScout24 announcesjaunes

Argus ParuVendu

321auto ebay PA OuestFrance automobile Topannonces

5

Steady growth over 6 years

UIP / day ? monthly average

4 000 000

3 500 000

3 469 000

3 000 000 2 500 000 2 000 000

CAGR 116%

1 979 000

2 756 000

1 500 000

1 000 000

500 000 0

73 000 12/2006

1 188 000

368 000

12/2007

12/2008

12/2009

12/2010

12/2011

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Leboncoin.fr is in the top 5 websites in France

Google DoubleClick Adplanner ? January 2012



orange.fr

10 000 000 000



6 400 000 000

leboncoin.fr

6 400 000 000



3 600 000 000

sfr.fr

1 700 000 000

1 300 000 000

1 300 000 000

free.fr 1 200 000 000

pole-emploi.fr 1 100 000 000

39 000 000 000

7

One of Schibsted's most important growth drivers

76%

revenue growth Y/Y in

2011

Million EUR

100

100 %

80

80 %

70 %

61 %

60

47 %

60 %

40

40 %

20

20 %

0 2009

2010

0 % 2011

Revenue EBITDA margin

8

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