Chapter 9—Product Concepts

D) free data. E) rarely--if ever--useful for marketing decision making. CHAPTER 8. 8-90. "Product" means: A) all the services needed with a physical good. B) a physical good with all its related services. C) the need-satisfying offering of a firm. D) all of a firm's producing and distribution activities. E) a well-packaged item with a well-advertised brand name. 8-117. Which of the following ... ................
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