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TABLE OF CONTENTS Page

Executive Summary

The Business

The Market

Market Analysis

Market Segmentation

Strengths

Weaknesses

Target Audience

Competition

Strategies

Marketing Strategies

Sales Strategies

Strategic Alliances

The Management Structure

Key Players

Organization Chart

Staffing Costs (at end of year 1)

The Financial Plan

Needs Summary

Revenue Model

Assumptions and Comments

APPENDICES

Financial Statements

Profit and Loss-Year 1

Profit and Loss-Year 2

Profit and Loss-3 Year Summary

Cash Flow-Year 1

Cash Flow-Year 2

Balance Sheet

Implementation Schedule and Milestones

Research and Development

Exit Strategy

Executive Summary

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The Business

Business Concept

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Current Situation

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Objectives

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The Market

Market Analysis

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Growth Potential

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Market Segmentation

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Strengths

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Weaknesses

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Target Audience

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Competition

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Strategies

Marketing Strategies

Positioning

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Pricing

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Promotion

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Distribution

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Sales Strategies

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Sales Forecasts

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Strategic Alliances

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The Management Structure

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Key Players

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Org Chart

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Staffing Costs

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The Financial Plan

Financial Needs Summary

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Revenue Model

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Assumptions and Comments

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Financial Statements follow…

Appendices

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