Jodi and Bob Fitzguald can sell your home for TOP DOLLAR F ...



Thank You For Considering One Of The

Most Successful Real Estate Teams In The State of Florida!

Jodi and Bob Fitzgerald- Century 21 Real Estate

If selling your home is truly IMPORTANT to you then please review our

Jodi and Bob are committed to the following:

1. To be HONEST about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and peace of mind.

2. To be AGGRESSIVE in our SEARCH for potential BUYERS. Our Active Marketing Techniques have helped hundreds of families move fast.

3. To COMMUNICATE bi-weekly all events relating to the sale of your home. You will NEVER have to say, “We never heard from our agent”.

4. To use our EXPERIENCE and TRACK RECORD to get the job done fast. SUCCESS is a HISTORY not a PROMISE

5. To give your family EXCEPTIONAL SERVICE, care genuinely for your needs and earn the right to become your Family Real Estate Agent for Life.

In Today’s Competitive Real Estate Market,

Commitment Makes All The Difference.

Make The Right Decision! Choose Fitzgerald For Results

You need good sound reasons to choose The Fitzgerald Real Estate Team:

➢ Experience:Jodi & Bob average 71 homes sold per year! The market average is only 8 sales per year.

➢ Experience:Jodi & Bob train agents all over North America to become better Realtors.

➢ Track Record:Jodi & Bob are know all over North America as record breaking top producers.

➢ Track Record:Jodi & Bob average 71 homes sold per year! The market average is only 8 sales per year.

➢ Track Record: Success is a history not a promise.

➢ Negotiation Skill:Jodi & Bob average 71 homes sold per year! The market average is only 8 sales per year.

➢ Negotiation Skill: Jodi & Bob are masters at offer negotiation and this could be worth thousands of dollars.

➢ Marketing: Jodi & Bob have the most aggressive active home marketing program available today. Jodi & Bob Communication: Jodi and Bob will call you every two weeks to update you with regards to the sale.

➢ Technology: Jodi & Bob are fully automated with personal computers, voice mail, pagers, web sites, data base technology, digital processing, call coordination and personal assistants.

➢ Technology: Jodi & Bob have the best in data base technology to track your potential buyers. We generate an average of 8 new leads every day!

➢ Teamwork: Jodi & Bob have a team of assistants that keep them in the field looking for homebuyer.

➢ Exposure: A database of over 1000 past clients, future customers that may be looking for a property like yours

➢ Exposure: Century 21 has a worldwide referral network for incoming buyers.

➢ Ethics: Jodi and Bob will be honest and are committed to getting you Top Dollar in the Least Amount of Time

Why choose the services of a SINGLE AGENT when you can choose

AN ENTIRE TEAM FOR THE SAME PRICE?

Our Team Is Here To Serve You!

Tammy Snyder- Call Coordinator

➢ Handles any inbound buyer information inquires;

➢ Coordinates any inbound advertisement inquires;

➢ Immediate accessibility for buyer inquires;

Coordination of voice mail and paging system

Greg Metler, Mortgage Coordinator

➢ Home of the Best Rate GUARANTEE for your Potential Buyers;

➢ Pre Qualify all your Potential Buyers;

➢ Dozens of Loan Programs to meet any needs of your Potential Buyers;

➢ Credit Management Availability;

➢ Best Service ensures a smooth Transaction;

VIP partnership program for Agents and the Realtor Referral Club

Helen White- Business Manager/ Closing Coordinator

➢ Handles all closing details to ensure smooth transaction;

➢ Handles all listing paperwork for office file;

➢ Inputs all property information into MLS;

➢ Coordinates ad and marketing deadlines;

➢ Updates office files regarding new and current inventory

QUESTION? -- If your agent’s job is to be in the field looking for or working with your potential buyers, how can a typical agent spend 90% of their day doing their job

if they are stuck in the office doing all the things our team members do for us?

They cannot. Choose our team to give you the best service.

Jodi and Bob Fitzgerald can sell your home for TOP DOLLAR FAST!

-HERE'S WHY-

In today's Real Estate market, with literally HUNDREDS of homes available for sale, it takes more than just a yard sign or newspaper ad to get a property SOLD.

My marketing program for the SUN CITY CENTER MARKET is an aggressive approach that meets the needs of today's buyers and sellers. The following are the strategies that we will use to ensure the successful sale of your home.

Attention Sellers!

If you interview an agent with a more

aggressive marketing program for you home then... HIRE THEM!

REMEMBER -- Success is a HISTORY not a PROMISE!

| |List Your Home with The Multiple Listing Service - |

|#1 |Rochester’s Computerized MLS System Accesses over 2500 REALTORS |

➢ Greater Rochester Board of Realtors - over 2500 Members

➢ 24 Hour access to Information and Photos of your home for Rochester’s Buyers

Why is this important to you?

Within 24 hours of listing with The Fitzgerald Team, all board members will have access to information about your property. At any time, should any of these members have a buyer looking for a property similar to yours, they would have immediate access to all the features and benefits of your home. Due to the fact that 80 to 90 percent of all buyers are currently working with a Realtor we want to immediately expose your home to these agents for their potential buyers.

| |Promote your Listing to the TOP 50 Buyer’s Specialist in the Market - We want the best of the best to know about your home. |

|#2 | |

80% of the Business is done by 20% of the Realtors

Weekly contact regarding your home to such agents via fax and tele-marketing.

Why is this important to you?

FACT - According to the National Association of Realtors, 80% of all the sales are made by 20% of the agents. Most agents will take your listing and then WAIT for someone to sell it for them. We realize that your property will most likely be sold by one of the top agents therefore we take an aggressive approach to constantly expose your property to the best agents for their buyers.

The Fitzgerald Team’s

Ultimate Marketing Plan of Action

| |Expose Your Home to the Professional Sales Team at |

|#3 |Century 21 Realty |

Over 40 active Realtors with buyers looking for homes RIGHT NOW.

Weekly listing promotion and Buyer Networking at Sales Meetings.

Direct Agent-to-Agent communication often Results in the Sale of a HOME like yours.

Why is this important to you?

Currently, our office is rated among the best in New York State, selling a home every day. We have assembled a group of the most committed, professional and successful agents in the marketplace. As a team, we work together to get properties sold and that means more professionals exposed to your property, which results in more qualified buyers seeing your property.

| |Tour Your Home with our Sales Team - |

|#4 |Agent exposure to Your Home is the key to selling it. |

One of our agents may have a buyer for your home right now.

Why is this important to you?

We not only want to expose your home to agents with current buyers but also gather information from industry experts so that I can provide you with additional feedback as to the marketability of your home.

The Fitzgerald Team’s

Ultimate Marketing Plan of Action

| |Offer Honest, Professional Advice regarding the Marketability of Your Home. The Truth is Hard to get these days! |

|#5 | |

Your listing is not a tool for me to generate BUYERS!

We will tell you exactly what you need to do to get the home SOLD, like it or not.

Why is this important to you?

We have the integrity and professionalism it takes to tell you the truth. It is our job. Many agents simply tell you what you want to hear and that could cost you time and money.

| |Provide Additional Exposure with a |

|#6 |Century 21 “For Sale” GOLD POST |

9. It is unlikely that a buyer will call my office because of your sign. It is likely, however that a buyer may call for information on one of the hundreds of Century 21 listings and end up seeing your home.

Why is this important to you?

The “For Sale” sign in your front yard has very little value or you could sell your home yourself. It is the hundreds of Century 21 signs all over the community that present a tremendous value to you.

The Fitzgerald Team’s

Ultimate Marketing Plan of Action

| |List your home on the WORLD WIDE WEB |

|#7 |Thousands of potential buyers are using the internet to find homes. |

Local Rochester Internet Access

World Wide Web Access

Century 21 Online located at America Online

Bob Information and E-mail

Why is this important to you?

Today’s buyers are using the information super-highway to find their dream homes. We provide a detailed listing of our properties for sale as well as any information about the Rochester area that a client might need. We will always stay on the cutting edge when it comes to marketing your home.

| |Actively Prospect for Your Potential Buyers Daily |

|#8 |We LOOK for a buyer every day. |

100 Daily Outgoing Contacts per day.

Data Base of Buyers

Cold Calling Move Up Neighborhoods

FSBO, Renters, Expired Listings

Why is this important to you?

There are two ways to find a buyer...1. To sit in the office and wait for a buyer to call the office. OR 2. Take time each day and go out into the field looking for a buyer. The first option is a function of the market and LUCK. The second option is a matter of numbers. Everyday our team works the numbers by calling hundreds of potential buyers and sellers. Active prospecting allows us to control the market rather than waiting for the market to do our job for us. The only variable the market determines is the number of contacts I need to make to my previous clients, sphere of influence, renters, FSBOs and past prospects before I can generate a potential buyer for your home.

The Fitzgerald Team’s

Ultimate Marketing Plan of Action

| |Advertise Your Home in Local Publications |

|#9 |The D and C, Pennysavers, Harmon Homes and More |

We advertise hundreds of properties generating many buyer calls and it only takes one.

Why is this important to you?

There are hundreds of homes listed in the many sources of advertising and it only takes one home to attract the eye of a potential buyer. That buyer will call the office and be qualified as to their needs and shown other properties like yours until the buyer has chosen the perfect home. It is the hundreds of homes advertised that benefit you not just your personal advertisement.

| |Communication - |

|#10 |Personal call every 2 weeks with a complete update |

Constant updates as to the current market conditions and how they affect YOUR property.

Updates and feedback as to what agents and buyers say about your home

Updates as to marketing efforts in process to expose your home

Why is this important to you?

For a successful sale to take place all parties must be educated. You have important decisions that need to be made and it is our commitment to make sure you have all the information necessary to make good decisions.

The Fitzgerald Team’s

Ultimate Marketing Plan of Action

| |Negotiate the Best Price for YOU! |

|#11 |Offers are difficult to get. Don’t trust your $MONEY$ with an amateur. |

Deals are made or lost during only hours of negotiation

Jodi and Bob have done SEMINARS on NEGOTIATION SKILLS.

Buyer’s Agency is for buyers... The Fitzgerald’s Represent YOU only!

Why is this important to you?

It is critical that you realize marketing your home is only half the battle. With thousands of homes to choose from, most buyers have second, third and even forth choices in which the home meets all their needs. Keeping your buyer interested while getting you top dollar is an ART and this SKILL is not common to all agents.

| |Coordinate all Financing and Closing Activities |

|#12 |Deliver Your Check at the closing |

Coordinating with the Attorneys and Mortgage Officers is a job in itself.

Because of our STAFF we are always on top of and available for any action necessary to get our deal all the way to the closing table.

Why is this important to you?

Believe it or not, the attorneys and loan officers make much less on our transaction than we do. The incentive to see that the “Ball Is Not Dropped” is not there in many cases. We have to monitor every aspect of the closing daily and agents who work alone cannot possibly give your file the same level of attention that an entire team of professionals can give.

OK, Still Undecided?

What are others saying?

Why Not Let Others Tell You About The Fitzgerald Service

✓ “You and Jodi are young go-getters and it is refreshing to see that quality these days. Thank you for everything you did for us and if we ever hear of anyone in the family needing to sell their home we will be sure to recommend you!” - Lois and Pete Hornyak

✓ “Thanks for selling our home so fast. We were starting to get a bit worried that we would never move. I guess the third agent is a charm. Actually, you and Bob are the Charm! Thanks for all your help” - Kate Ludwigg

✓ “You said you could sell the home fast and you did!” - Guy and Joanne Renner

✓ “Thanks Jodi, we actually made more money than we had hoped for and paying you and Bob a commission was the best financial decision we could have made. I will be sure to tell everyone we know what a great job you did for us.” - Steve and Michelle Cole

✓ “Jodi is the first agent who actually kept appointments and returned our phone calls.” - Violet Dingwall

✓ “We appreciated your personal concern and honesty.” - Lyle and Shirley Edwards

Jodi and Bob Fitzgerald are the Right Choice!

Call Today and Start Packing!

To: You

From: Jodi and Bob Fitzgerald

If you are like MOST SELLERS, the period of time when your home is on the market is inconvenient and stressful. This is the reason Jodi and Bob are committed to giving you the absolute best service available.

We will do everything possible to make your transaction enjoyable and successful.

THE MOST IMPORTANT INGREDIENT TO ANY SUCCESSFUL RELATIONSHIP IS !!! COMMUNICATION !!!

Our Team’s Promise to you is as follows:

1. Jodi or Bob will personally call you with an update every two weeks.

2. Jodi or Bob will call you anytime there is a change in the current market conditions and advise you as to how any changes impact the sale of your home.

3. Jodi and Bob will make sure you have copies of all advertising and information being used to market your home.

4. Jodi and Bob will always be 100% HONEST and straightforward with you. This is what you expect but all to often do not get!

In an industry where professional standards and accountability are rare, Jodi and Bob have made a decision to be unique. It is terrible when standards like professionalism, honesty, aggressiveness and communication are unique but that is what you get when you chose Jodi and Bob Fitzgerald. Finally, we are committed to one last thing...

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Jodi and Bob Fitzgerald

Century 21 Real Estate

PO Box 384

Canandaigua NY 14424

Toll Free 866-396-3656

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