Pettersson Rune ID4 Graphic Design - IIID
IIID Public Library
Information Design 4
Graphic Design
Revised edition 2015
Rune Pettersson Institute for infology
IIID Public Library
The "IIID Public Library" is a free resource for all who are interested in information design. This book was kindly donated by the author free of charge to visitors of the IIID Public Library / Website.
International Institute for Information Design (IIID) designforum Wien, MQ/quartier 21 Museumsplatz 1, 1070 Wien, Austria
Information Design 4
Graphic Design
Typography Layout
Rune Pettersson * Institute for infology
Information Design 4?Graphic Design
Yin and yang, or yin-yang, is a concept used in Chinese philosophy to describe how seemingly opposite forces are interconnected and interdependent, and how they give rise to each other. Many natural dualities, such as life and death, light and dark, are thought of as physical manifestations of the concept. Yin and yang can also be thought of as complementary forces interacting to form a dynamic system in which the whole is greater than the parts. In information design, theory and practice is an example where the whole is greater than the parts.
In this book drawings and photos are my own, unless other information.
ISBN 978-91-85334-29-2 ? Rune Pettersson Tullinge 2015
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Preface
Information design is a multi-disciplinary, multi-dimensional, and worldwide consideration with influences from areas such as language, art and aesthetics, information, communication, behaviour and cognition, business and law, as well as media production technologies.
Since my retirement I have edited and revised sections of my earlier books, conference papers and reports about information design, message design, visual communication and visual literacy. The result is this series of six books:
Information Design 1?Message Design Information Design 2?Text Design Information Design 3?Image Design Information Design 4?Graphic Design Information Design 5?Cognition Information Design 6?Predecessors & Pioneers
These books include definitions, selected results from research, theoretical considerations, as well as practical guidelines for message design. The intended reader is especially interested in research and theory related to message design, and the design of information materials and information sets.
Tullinge, Sweden Rune Pettersson, Ph.D. Retired Professor of Information Design
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