Grocery delivery service customers are NEWSPAPER ENTHUSIASTS
Grocery delivery service customers are
NEWSPAPER ENTHUSIASTS
According to the most recently released information
from the multi-market Nielsen Scarborough U.S.
Consumer Survey, more than 7 in 10 adults who use
grocery delivery services such as Instacart, Peapod and
Shipt read a newspaper each week.*
Of those who used a grocery
delivery service in the past month,
71% read a newspaper each week.1
GROCERY DELIVERY SERVICE USERS ARE:
21% more likely
than all U.S. adults to have taken
action in the past month as the
result of a newspaper ad.2
7% more likely
than all U.S. adults to read a
newspaper 6-7 days of the week. 2
14% more likely
than all U.S. adults to read
newspaper advertising circulars.2
GROCERY DELIVERY SERVICE CUSTOMERS ARE
AVID AND ENGAGED NEWSPAPER READERS.
Grocery delivery service customers are:
16% more likely than all U.S. adults to prefer reading a local daily or Sunday newspaper.
36% more likely than all U.S. adults to visit their local newspaper¡¯s website.
23% more likely than all U.S. adults to say that newspapers are a valuable source of content
2
2
they cannot find elsewhere.2
Target grocery delivery service customers
by advertising in the newspaper sections they
read the most:1
Main News
Local News
MANSI Media is here to simplify all of your print and digital
newspaper ad planning and placement needs. From market research
and rate negotiation to flawless execution of multi-market campaigns,
we streamline the media buying process to ensure that your
campaign successfully reaches your target audience.
National News
Food and Cooking
Entertainment
Sources: 12021 Release 2 Nielsen Scarborough Report. Copyright 2022. Scarborough Research. All rights reserved. 22021 AudienceSCAN?.
*Read a daily, Sunday or non-daily print or digital newspaper, or visited a newspaper website, in the past week.
Get started today by contacting
Erica Roccia
717-703-3034
ericar@
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