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Website comparisonWebsite 1: 69532516383000The intended use of this website is to sell its products to individuals who may be interested in their products. This website is plain and simple which makes it look more professional and appealing to the audience, some features of the site are links on top of the website to make it easier for the customer to find certain types of products for different types of audiences. This is good as the customer doesn’t have to struggle to find the products they want. In the middle of the page they have large but simple images that work as hyperlinks to take the user to the product and give information about it once clicked. This is good as if a customer likes the look of a product or want to find out more about them they can simply click the image. In the top left of the page there is an option to allow you to finish shopping and pay for the items you have chosen to place into your online shopping cart. Website 2: octagonbolton.co.uk438150000The initial intent is to be able to let people book their seats online with discounts at the Bolton Octagon Theatre to watch a live performances. The colour contrast is quite strong as colours such as black and red are used, this represents the theatre very well as everything is dark and the actors use bright clothes whilst on stage to stand out better. The pictures on the site are constantly moving which can represent the actors whilst they are preforming. These moving images are all hyperlinks that once clicked will take the user to a page that will give them all the information they may need about the performances, such as what is on at what times, contact information, and prices for different tickets for different plays. They have a calendar on the left of the screen so that the user can see what play will be on during certain parison of sitesWebsite nameoctagonbolton.co.ukPresentationI think that this website looks very professional as it is set out so that it is easy to access and manoeuver through the website from page to page. It has many font sizes which is used to draw in the user’s attention so that they can look at the information about the product which is written in a smaller text so you can fit more onto the page and make it look neater and less scruffy. Not only that, it also allows you to fit more product advertisements onto the page to draw in more customers.I think that this website is useful but is quite plain and boring as it only features a few examples of what they offer. Only one show is available as the other two are not being shown to the public just yet. This will result in a loss of customers as there is not a range of shows to choose from. This website is easy to manoeuver as there are links at the top of the page and all the shows are already shown on the front page meaning that you don’t have to search for a certain play.UsabilityAccessibilityWebsite 1: StrengthsWeaknessesThe first strength is that the website has got a lot of white spaces on it which I think is good because it is easy on the eyes for people and also some people say that it is a classy and pure colour thus making it look more professional.The first weakness is that the website page is white this effects the company getting customers as they would quite quickly get bored of the site and click off of it as it is very plain. Children visiting the site would want bright colours not a plain shade, thus reducing productivity and sales.The second strength is that the website there are a lot of different links that can help the user filter through other options to find the perfect gift for the person/occasion thus making this an efficient website. This is done through the use of tick boxes that filter for specific categories of product.The second weakness is that for free delivery the cost of your purchase has to be over ?40 this is a disadvantage as some people might not want to travel to pick up the product/products that they have purchased also they may not be able to pick up the item/items that they have purchased.Another strength is the clarity of the images. The products are easy to see and the user can evaluate how the product looks before they buy it.There is too much empty space on the page. The page should have been made to fit the screen so that it did not look neglected.The website categorises gifts by who might want them, (e.g. gifts for wives). This will make gifts that are appropriate for the recipient easier to find rather than looking through every product on the site. This will save time for the user and make them want to use the site because it is efficient.The moving images are not varied enough. The home page just shows three categories at a time and after a few minutes this can become boring for the user. More images of different products would make the site more engaging.Search in various ways (price, person, personalised)Links to new products isn’t a drop down making the links inconsistentWebsite 2: octagonbolton.co.ukStrengthsweaknessesThe first strength is that if you scroll to the bottom of this site there is a text resizer this is good because if you can’t read the text you can change the font size which will make it easier for the user to read you also wouldn’t need to strain your eyes and/or hurt them.A weakness for this site is that the colour scheme is black and red these colour schemes are dull and generic as quite a lot of similar websites use the same colour scheme. I think that this website looks too dark and maniacal so I think it might scare customers away. To make it look more professional they should use brighter colours/patterns and more images to draw people in to their website.The second strength for this website is that you can book your tickets online from the website itself. I think this is a good idea as it is easily accessible you don’t need to travel the day before to get your ticket you just need to book it online and reserve your seat.The second weakness for the octagon theatre web page is that they could have used more imagery to make the website look more appealing to the user. This is a disadvantage as it does not attract users to the site as it is plain and simple. ................
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