Awards for Excellence in Franchising 2018



left7175500Awards for Excellence in Franchising 2018Category 2: Franchisee of the YearThis award is open to individual businesses operating under a franchise. Multi-unit franchisees are limited to one entry.There are two parts to this entry and both need to be completed. The franchisor must complete Part 1 before sending the form to the nominated franchisee for completion of Part 2.Before attempting to complete this form please read the tips, terms and conditions attached to this document.PART 1 – to be completed by the franchisor1NOMINATIONa. Franchisee’s trading nameb. Franchisee’s company namec. Type of trading location (tick one only)Regional shopping centreSuburban shopping centreHigh street locationFree-standing siteIndustrial areaHome-basedOther (please specify):d. Trading name for certificates and trophiese. Postal address(incl. postal code and province)CodeProvincef. Physical address(incl. postal code and province) CodeProvinceg. Franchisee representative’s title (tick)MrMrsMissDr/Profh. Franchisee representative’s namei. Cell numberj. Work phone number (incl. area code)k. Email address2IDENTIFICATION – 18 points2.1For how many years has this nominee been a franchisee of the brand?Number of years2.2How many outlets are owned by the nominated franchisee?Number of outlets2.3Number of staff employed at the nominated outlet on 31 Dec 2017Number of employees2.4Number of staff employed at the nominated outlet on 31 Dec 2016Number of employees3MOTIVATION – to be completed by franchisor – 24 points3.1Please tell us why you believe that the nominated franchisee deserves to win. Use the space below or attach a separate page. Your answer should not be longer than 200 words.DECLARATIONThe following declaration must be signed by a director of the franchisor.I, Insert the name of the director representing the franchisor of Insert name of franchisor company hereby declare that all information provided in Part 1 of this entry form is a true and accurate reflection of relevant facts. I accept and acknowledge the rules for this FASA award.2018SignatureDDMMYYYYPlease note, that your entry to the awards will not be accepted without a signature.IMPORTANT NOTICE FOR THE FRANCHISORPlease ensure that you have completed Part 1 of this entry form (pages 1 to 3) in full and have signed the declaration above before passing the form on to the nominated franchisee for completion of Part 2.PART 2 – to be completed by the nominated franchisee1SHARING INFORMATION – 60 points1.1Do you actively participate in forums provided by the franchisor to share ideas?YesNo1.2IF YOU ANSWERED YES IN Q1.1: Please provide examples of any improvements you may have suggested in bullet format.1.3Were any of these ideas implemented?YesNo1.4Assuming that your franchisor shares information pertaining to the industry sector, competitor activity and/or network performance, are you utilising this information with a view to improving business performance?YesNoMy franchisor does not share this kind of information with me1.5Assuming your franchisor arranges mystery shopping and/or customer satisfaction surveys, how do you feel about this?I welcome them because it helps me to improve business performanceI do not feel strongly about them either wayI consider them an unwarranted intrusion – I resent themMy franchisor does not arrange mystery shopping and/or customer satisfaction surveys2GROWTH – 60 points2.1What was your turnover growth percentage when comparing 2017 to 2016?State percentage:3COMPLIANCE – 90 points3.1How well do you comply with the following business system prescriptions? (Tick one box for each category)AbsolutelySomewhatNot at alla. Administration and accountingb. Branding and packagingc. Procurement from nominated suppliersd. Participation in prescribed marketing initiativese. Adherence to operational standards3.2How often do you participate in initiatives implemented by the franchisor? For example, the testing of a new product or a new POS system.(Tick one answer only)AlwaysOftenSometimesSeldomNever3.3How many times during 2017 have you participated in the following activities? (Tick one answer for each)Monthly or more oftenQuarterlyBi-annuallyAnnuallyNeverConferencesYear-end functionNewsletter contributionsTraining sessionsFranchise Council meetingsFranchisee networking sessions4MARKETING INITIATIVES – 180 points4.1Describe your business’s main target market during 2017.4.2In your experience, what do you believe the needs of your business’s target market are?4.3Have you conducted any structured local market research in your area regarding your products or services? (Tick one answer only)YesNo4.4Will supporting documentation, serving as evidence for your answers in Q4.1 to Q4.3, be available in case verification is required? (Tick one answer only)YesNo4.5What is your business’s long-term marketing strategy?4.6How do your current marketing tactics support this strategy?4.7What type of media, both above and below line, have you, the franchisee, used during 2017 to promote the business? (Tick those that apply)My franchisor does not permit my business to have its own social media presence – GO TO Q4.10Newspapers and magazinesDirect marketingPromotional activitiesFlyers/brochures/pamphletsIn-shop and front-of-shop activitiesCustomer eventsSocial media (Facebook, Twitter, Pinterest, YouTube etc.)Other (please specify):If you mentioned SOCIAL MEDIA in question 4.7 above, please answer Q4.8 to Q4.94.8On which social media does the brand have a presence? (Tick those that apply)Social mediaBrand has a presenceNo of followersA blogFacebookInstagramLinkedInPinterest4.9If you know how many followers you have on each of the social media you make use of please record the numbers in the appropriate columnSnapchatTwitterWhatsAppYouTubeAny other (specify):If you ticked promotional activities in Q4.7 above please answer Q4.104.10Please describe any promotional activities that have taken place for your franchise within the last year.4.11Did customers win any prizes in any of your promotions?(Tick one answer only)YesNoIf you answered “yes” to Q4.114.12Please list the prizes customers won4.13Will supporting documentation, serving as evidence for your answer in Q4.12, be available in case verification is required? (Tick one answer only)YesNoIf you ticked “customer events” in Q4.7:4.14What customer events were held? Please describe them.4.15Will supporting documentation, serving as evidence for your answer in Q4.14, be available in case verification is required? (Tick one answer only)YesNoIf you ticked “direct marketing” in Q4.7:4.16What was the extent of your business’s direct marketing? Please describe in detail.4.17Please describe any local marketing campaigns that have taken place in your franchise during 2017.5TRAINING AND STAFF WELFARE5.1Do you personally participate in any initial and/or ongoing training programmes on some or all of the following topics on an in-house or outsourced basis? (Fill in details of all those that apply)5.2Do your employees participate in any initial and/or ongoing training programmes on some or all of the following topics on an in-house or outsourced basis? (Fill in details of all those that apply)5.3For each training module that you or an employee attends, indicate how long the module is (in hours) and whether it is a structured (theoretical) module or a practical (in-store, hands-on) module. For details see table below Training modulesTick training modules(See 5.1 and 5.2)5.3 Duration of training in hoursTotal number of hoursNo of hours structured(theoretical)No of hours practical(in-store)Business managementSales and marketingOperationalOther – give details5.3Will supporting documentation, serving as evidence for your answers in Q5.1 to Q5.3, be available in case verification is required? (Tick one answer only)YesNo5.4Do you maintain an incentive programme for staff to reward excellence?(Tick one answer only)YesNoIf you answered “yes” to Q5.4, please complete Q5.5:5.5Provide details of your staff incentive programme5.6Do you contribute towards staff’s retirement, medical or provident funds? (Tick one answer only)YesNo5.7What is your staff turnover percentage? (Calculated as the number of staff that have resigned or have been dismissed divided by the total number of staff at the end of 2017?%6CORPORATE SOCIAL INVESTMENT – 30 points6.1Are you involved with your local community at all?(Tick one answer only)YesNoAnswer the following question only if you have answered YES to question 6.16.2Name the activities that indicate your involvement in the local community. Please include any cash donations you may have made to charities.6.3What influenced your decision to support the initiatives you outlined in Q6.2?6.4Will supporting documentation, serving as evidence for your answer in Q6.2, be available in case verification is required? (Tick one answer only)YesNo7AWARDS – 18 points7.1Did you receive any awards during 2017? If so, please list them below.7.2Assuming that your network offers awards to its franchisees, were you a finalist in your brand’s most recent Franchisee of the Year nominations?(Tick one answer only)YesNo8YOUR BUSINESS CONTINUITY PLANS – 30 points8.1Does a written agreement exist that determines what will happen to the business should you as the franchisee or your business partner, if any, become incapacitated or die? (Tick one answer only)YesNo8.2Is a succession plan in place to facilitate continuity should key persons (individuals with operational or management skills that are difficult to replace) leave the business? (Tick one answer only)YesNo9MOTIVATION – 30 points9.1Please provide an explanation why you as the franchisee believe that you deserve to win this award. The answer needs to outline your efforts to ensure the success of the business over the past year and should not be longer than 200 words. You may use the space below or attach a separate page.DECLARATIONThe following declaration must be signed by a director of the franchisee:I, Insert the name of the director representing the franchisee of Insert the registered name of franchisee company hereby declare that any and all of the information provided in this entry form is a true and accurate reflection of relevant facts. I accept and acknowledge the rules for this FASA award.2018SignatureDDMMYYYYPlease note that your entry to the awards will not be accepted without a signature. ................
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