New pricing structure for Sky business customers



SKY FURTHER REFINES COMMERCIAL PRICING TO HELP CLUBS REALISE EVEN MORE VALUE FROM LIVE SPORT

- New Clubs UK agreement tailored exclusively for clubs -

- Lower prices and simplified pricing structure-

- Added value for customers with Free HD, 3D and WiFi –

- Free WiFi gives further discounts-

- Best year ahead for Sky Sports with addition of Formula 1 to comprehensive range of sports -

Sky today announces that it will be introducing a new Sky Agreement exclusively for Clubs in Great Britain.  In demonstration of their commitment to create a pricing structure that allows clubs to benefit from live Sky sport in their premises. Sky has consulted extensively with the Committee of Registered Clubs Associations (CORCA) and member clubs. Clubs will not only benefit from lower prices, in addition, customers who take Sky Ultimate and WiFi will receive a further discount off their monthly subscription charge.

The new agreement has been designed with pricing and packages to better suit the business needs of clubs and to help make Sky more affordable to a greater number of clubs.

The changes include:

• A new agreement for clubs designed in collaboration with CORCA exclusively for Clubs in Great Britain

• The pricing for the new Clubs Agreement continues to be based on Rateable Value however a simplified banded structure has been introduced with prices starting from as little as £100 (ex VAT) per month.

• Customers who take Sky Ultimate and WiFi will receive £50 off their monthly bill per month.

• Existing customers who take WiFi will also be able to receive free standard set up as part of an introductory offer.

Sky continues to drive more value into its customers’ subscriptions by offering new and innovative products to the trade, all designed to help customers maximise the benefit of a Sky subscription.

In addition Sky offers the following added value:

• Free Sky 3D for Sky Ultimate customers

• A second viewing card at no additional charge to their Sky Ultimate customers

• WiFi and the HD pack to all Sky TV customers at no additional charge.

• PreviewLIVE continues to add value to customers’ subscriptions by giving them downloadable weekly POS supporting live sports events plus team specific POS for their local club to help them engage with the local community.

• From March 2012 the Sky Sports F1 TM HD channel will launch at no additional charge to all Sky Ultimate customers.

2012 promises to be one of the most action packed years of sport for decades and is destined to capture the attention of people up and down the UK.  Sky will bring every goal, tackle and save from the best fixtures and the biggest competitions, including:

• Football from the Barclays Premier League and UEFA Champions League

• Rugby Union action from the Heineken Cup and Aviva Premiership, and Rugby League from the Super League XVII

• Golfing prowess with the Masters from Augusta plus the Ryder Cup

• Cricket drama in the T20 World Cup

• Tennis action from Andy Murray in the ATP World Tour

• Formula 1TM - all 20 races throughout the 2012 season

Iain Holden, Managing Director of Sky Business, comments: ‘We are committed to giving our customers great value for money while helping them grow their businesses. Working with CORCA we have created a new agreement which creates a pricing structure more suited for Clubs needs. The year ahead will be the best ever for live sport on Sky with more football, cricket and rugby than ever before, all in HD, and more stunning 3D on Europe’s leading 3D sports service. And, of course, Sky Sports becomes the new home of F1 from next season too, so there’s never been a better time to use live sport to drive business.”

Philip Smith, Chairman of Committee of Registered Clubs Associations, comments: ‘’CORCA has been in regular dialogue with Sky to discuss the needs and concerns of members and to continue to press for a fee structure and service which better meets the needs of clubs in Great Britain. This is an issue on which we have been active and the announcement of this new pricing structure is great news for all CORCA affiliated clubs.’’

Notes to editors:

Wi-Fi: Available to customers in Sky’s network area in the UK. Free whilst the customer subscribes to Sky TV (otherwise £35 ex VAT a month).  Standard set-up for single access point (AP) is £300 ex VAT.  Minimum subscription 12 months.

Free standard set-up offer for single access point (AP) (normally £300 ex VAT) for Clubs currently subscribing to a Pub & Club UK Agreement subscribing to the new Clubs UK Agreement before 30 April 2012. Site survey and additional APs may be required and costs extra. End user and further terms apply.

F1: The F1 Logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company.  All rights reserved.

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