Homan, Promoting Community Change, 5th Edition



Homan, Promoting Community Change, 6th Edition

Web Quiz

Chapter 10 quiz questions

1. There are a number of reasons for making your effort known, including

A. Education alone is sufficient for action.

B. Staying within your professional circle.

C. Stirring interest, attracting new support, and promoting credibility.

D. Preventing your supporters from getting the idea that they are important or powerful.

Analysis

A. Incorrect. See “Importance of Making Your Efforts Known.”

B. Incorrect. See “Importance of Making Your Efforts Known.”

C. Correct.

D. Incorrect. See “Importance of Making Your Efforts Known.”

2. The 3 Holy M’s include

A. The membership, the means, and the motivation.

B. The mobilization, the method, and the menace.

C. The message, the medium, and the market.

D. Maximize, mediate, and mentor.

Analysis

A. Incorrect. See “The Three Holy M’s.”

B. Incorrect. See “The Three Holy M’s.”

C. Correct.

D. Incorrect. See “The Three Holy M’s.”

3. When considering techniques for sending the message that you control recognize that

A. In order to make sure the broader community does not misinterpret your issue and your purpose, the people involved in the change effort should keep things to themselves.

B. Most other organizations, including those who should be in agreement with you, will generally not permit you to speak to their membership.

C. Newsletters enhance the feeling of legitimacy and permanence of an organized group, but they need to be published on a regular basis.

D. There is currently no provision for the post office to provide lower rates to non-profit organizations.

Analysis

A. Incorrect. See “Techniques for Sending the Message that You Control.”

B. Incorrect. See “Techniques for Sending the Message that You Control.”

C. Correct.

D. Incorrect. See “Techniques for Sending the Message that You Control.”

4. What else is important to know about messages that you control?

A. When printing a brochure make sure to put in as much information as you can, filling the space from border to border – too few words reduce your credibility.

B. The danger of a position paper is that the opposition will likely misconstrue your message and use that against you.

C. When preparing a flier or a poster the first thing you need to think about is color.

D. When making a presentation to a group the two main things to think about are: what do you want from this group; and what do they need to hear or know in order to respond?

Analysis

A. Incorrect. See “Change Agent Tip.”

B. Incorrect. See “Change Agent Tip.”

C. Incorrect. See “Change Agent Tip.”

D. Correct.

5. Using the Internet

A. Recognize that access to Broadband at home differs dramatically according to education and income, urban and rural residency, and the ethnicity of the user.

B. Though websites can add to an organization’s credibility it is still not yet considered routine.

C. In order to set up a website you need to learn the underlying programming commands before you begin.

D. Asking for donations through your website is considered rude and will lead to a decrease in support for your organization.

Analysis

A. Correct.

B. Incorrect. See “E-Organizing.”

C. Incorrect. See “E-Organizing.”

D. Incorrect. See “E-Organizing.”

6. Another consideration when using the Internet is that

A. Mailing lists soon become unruly because there is no way to moderate the discussion.

B. Using tools such as social networking just provides another approach to the basics of organizing that have been around for a long, long time.

C. Twitter, which remains focused on answering the question “what are you doing” has limited use for organizers, who are more interested in things other than what you are eating at the moment.

D. Tools like Meeting Wizard, Doodle, and Survey Monkey can help a group arrange meetings, conduct polls and surveys, and help with other forms of decision making, but the cost for their basic service puts them out of reach for most grassroots organizations.

Analysis

A. Incorrect. See “E-Organizing.”

B. Correct.

C. Incorrect. See “E-Organizing.”

D. Incorrect. See “E-Organizing.”

7. In the Global Perspectives section you can see

A. From Papua-New Guinea… work for promoting change starts with representing to people the life situations they are having difficulty seeing.

B. From Brazil…ahead of the World Cup, Midia Ninja, a loose collective of citizen journalists, and others, are broadcasting live online, presenting their own version of events.

C. From Brazil…each community, particularly rural communities, need to keep focused on their own issues and to preserve power they must communicate only among their own residents.

D. From Croatia…Even though most households in the country are connected to the Internet, online social networks are very unlikely to have a political impact.

Analysis

A. Incorrect. See “Global Perspectives.”

B. Correct.

C. Incorrect. See “Global Perspectives.”

D. Incorrect. See “Global Perspectives.”

8. When sending your message using methods that other people control

A. Recognize that groups who share a similar viewpoint can assist you in many ways: providing you a forum to speak to their members; publishing an article in their newsletter; providing a link on their website; making public statements on your behalf; etc.

B. Outdoor advertising is a costly and questionable method of communicating with your community.

C. Newspapers are dedicated to reporting news, not providing public service information.

D. Television and radio no long provide free public service advertising.

Analysis

A. Correct.

B. Incorrect. See “Message Methods Other People Control.”

C. Incorrect. See “Message Methods Other People Control.”

D. Incorrect. See “Message Methods Other People Control.”

9. When working with news media

A. Recognize that public service information and news are essentially the same thing.

B. Do not try to build a relationship with those working in the news media, instead respect the professional boundaries that these professionals must maintain.

C. Recognize that while good information is accurate, and thorough, yet concise, it can also be unusual.

D. Whenever reporters make a mistake you need to ask them for an apology or they won’t take you seriously in the future.

Analysis

A. Incorrect. See “Message Methods Other People Control/Working With Local News Media.”

B. Incorrect. See “Message Methods Other People Control/Working With Local News Media.”

C. Correct.

D. Incorrect. See “Message Methods Other People Control/Working With Local News Media.”

10. Again, when working with the news media

A. Protect your credibility and reach more people by concentrating only on the major television, radio, and newspaper outlets.

B. Since most organizations do not send news releases you can gain lots of attention just by using this simple tool – all you need is a good headline and an interesting story.

C. News conferences, which are better held later in the week, are a good method for getting attention to routine stories affecting our organization.

D. Taking the time to learn the proper form and style will give you more sustained media attention through the life of your organization than the issue itself that you are working on.

Analysis

A. Incorrect. See “Message Methods Other People Control/Using the Proper Form and Style.”

B. Incorrect. See “Message Methods Other People Control/Using the Proper Form and Style.”

C. Incorrect. See “Message Methods Other People Control/Using the Proper Form and Style.”

D. Correct.

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