Web Strategy Planning Template 2017 updated2

Web Strategy

Search

GOOGLE

Back Links & PR

Authority Blogs Inf luencers News & Press Podcast Interviews Joint Ventures (JVs) Newsjacking Sponsorships Guest Blogs Roundup Posts Testimonials Blogs Sponsored Posts Infographics Events Reddit StumbleUpon Digg Quora Wikipedia

SEO

Organic Search

SEM

Paid Search (Google Adwords)

Mobile & Tablet Friendly Site

WEBSITE

Landing Pages

YouTube Email Marketing WebiVnianres

Pinterest Clubhouse

Blog

SOCIAL MEDIA & CONTENT

MARKETING

Facebook LinkedIn Instagram Twitter

Podcasts

Apps

Anniversary Edition

Outcomes

PURCHASE Buy Upsell PRaeindeMwembership

ENQUIRE Contact Us Form Phone / Book an Appointment Email Us

CONNECT Subscribe to Email Newsletter Marketing Funnel / Email Autoresponder Webinars / Facebook Live Connect on Social Media or Messenger Bots

FREE DOWNLOAD Flagship Content Lead Magnet

Valuable Giveaway Templates E-books

v11.0

Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott

? 2021 by Bluewire Media and David Meerman Scott v11.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit,

Web Strategy Planning Template

WHO WHAT WHY WHERE HOW WHEN

Buyer Persona

1:

Description Who is this person?

Problems you solve for this buyer? Why are they buying from you? Actions you'd like them to take: Purchase Enquire

Connect

Free download (Lead magnet) How are you remarkable?

Proof Guarantees, testimonials, press etc. Where are they? Google, blogs, Facebook, Instagram etc. Who do they trust?

Content is King (Strategy) What will you publish?

Keywords buyers type into Google. Marketing is Queen (Tactics) Blog, Twitter, YouTube, email, newsletter, e-books, Facebook, podcasts etc.

Things to do this week:

... this month:

... this quarter:

... this year:

COMPANY: PRODUCT/SERVICE:

2:

No. of Purchases: No. of Enquiries: No. of Connections: No. of Downloads:

GOAL

RESULT

SCORECARD

v11.0

Free Download at .au/web-strategy-planning-template Bluewire Media .au @Bluewire_Media David Meerman Scott @dmscott

? 2021 by Bluewire Media and David Meerman Scott v11.0 Copyright holder is licensing this under the Creative Commons License, Attribution 3.0 Please feel free to make this template your own. You can co-brand, re-brand, edit,

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download