What's the password? Millennials leaders in getting ...

[Pages:2]What's the password? Millennials leaders in

getting streaming TV for free

23 August 2018, by Rex Crum, The Mercury News

But, even more than millennials, those in the 18-to-21 age bracket like to stream their TV shows with the password of someone paying for the service, with 27 percent of the group, which Magid calls "Adult Plurals," doing so.

Jill Rosengard Hill, of Magid, said the high rate of streaming TV password sharing among millennials is indicative of what she called the "shared economy," in which participants of a group try to save money and help out their friends at the same time.

Credit: CC0 Public Domain

"For them, it's no different than having their parents pay for their insurance or their cell phone," Hill said. "What many do is: Someone will subscribe to Netflix, while someone else will subscribe to Hulu, and they will swap passwords with each other. That way, they can say they are each paying for something."

It's no secret that people would rather get

Hill said the concept of password sharing is

something for free than pay for it. And faced with definitely more in vogue with younger streaming TV

the possibility of paying $10.99 a month for Netflix viewers. The Magid study showed 10 percent of

or getting it for nothing, it should come as no

Gen Xers, those between the ages of 41 and 51,

surprise that someone might want to use another share streaming TV passwords, while just 8 percent

person's password to log in and binge on the latest of Baby Boomers do so.

season of "Orange Is The New Black."

One of the ongoing questions involving password

And when it comes to password sharing for

sharing is how much money the likes of Netflix and

streaming TV services, millennials lead the way in Hulu are losing in the process. Netflix allows for five

getting something for nothing. That's according to individual profiles with one paid account, while a

the results of a study on streaming video-watching Hulu account can have up to six profiles. However,

habits from media and entertainment research firm the multi-profile feature is intended to be used by

Magid.

different members of the same family so that they

can watch shows they prefer. Sharing passwords

The 2018 Magid Video Entertainment Survey,

with friends, or others not under the same roof, is a

which included 2,000 Americans from the ages of 8 different matter.

to 64, showed that when it comes to millennials, 26

percent of the group uses the password from

"How much money is it worth?' asked Hill. "It's

someone else's account to watch shows on a

really hard to say. But it's going to be a bigger

streaming TV service such as Netflix, Hulu or

question as more and more streaming TV services

Amazon Prime Video. Magid defines millennials as become available."

consumers between the ages of 22 and 40.

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?2018 The Mercury News (San Jose, Calif.) Distributed by Tribune Content Agency, LLC. APA citation: What's the password? Millennials leaders in getting streaming TV for free (2018, August 23) retrieved 21 February 2022 from

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