Results-Driven Website Design, Development & Online …
[Pages:45]Results-Driven Website Design,
Development & Online Marketing
ONLINE BUSINESS STRATEGY
Blue Fountain Media | 2010
TABLE OF CONTENTS
o Two Principles to Online Business Strategy o Online Marketing Methods o Four Essential Website Features o Website Examples o Selecting The Right Partner o The Future of Mobile Commerce
Blue Fountain Media | 2010
THERE ARE TWO PRINCIPLES TO BUILDING A SUCCESSFUL ONLINE BUSINESS...
Blue Fountain Media | 2010
MARKETING & WEBSITE
DRIVE TRAFFIC & CONVERT TRAFFIC
Successful websites go beyond design... a beautiful website means nothing if no one sees it. Account for both online marketing and design features when planning your site.
Blue Fountain Media | 2010
WHAT ARE ONLINE MARKETING METHODS
Blue Fountain Media | 2010
There are four methods of online marketing:
1. Pay per Click
2. Search Engine Optimization
3. Social Media Marketing
Blue Fountain Media | 2010
4. Banner Advertising
PAY- PER CLICK
o Demand based marketing; bringing visitors to your site for specific searches
o See immediate results on investment; ideal for short term campaigns
o Effective for targeted searches, including geographic searches
Blue Fountain Media | 2010
SEARCH ENGINE OPTIMIZATION
o Demand based marketing; bringing visitors to your site for specific searches
o 75% of users click on organic results
o Residual effects are long lasting; high ROI
Blue Fountain Media | 2010
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