Results-Driven Website Design, Development & Online …

[Pages:45]Results-Driven Website Design,

Development & Online Marketing

ONLINE BUSINESS STRATEGY

Blue Fountain Media | 2010

TABLE OF CONTENTS

o Two Principles to Online Business Strategy o Online Marketing Methods o Four Essential Website Features o Website Examples o Selecting The Right Partner o The Future of Mobile Commerce

Blue Fountain Media | 2010

THERE ARE TWO PRINCIPLES TO BUILDING A SUCCESSFUL ONLINE BUSINESS...

Blue Fountain Media | 2010

MARKETING & WEBSITE

DRIVE TRAFFIC & CONVERT TRAFFIC

Successful websites go beyond design... a beautiful website means nothing if no one sees it. Account for both online marketing and design features when planning your site.

Blue Fountain Media | 2010

WHAT ARE ONLINE MARKETING METHODS

Blue Fountain Media | 2010

There are four methods of online marketing:

1. Pay per Click

2. Search Engine Optimization

3. Social Media Marketing

Blue Fountain Media | 2010

4. Banner Advertising

PAY- PER CLICK

o Demand based marketing; bringing visitors to your site for specific searches

o See immediate results on investment; ideal for short term campaigns

o Effective for targeted searches, including geographic searches

Blue Fountain Media | 2010

SEARCH ENGINE OPTIMIZATION

o Demand based marketing; bringing visitors to your site for specific searches

o 75% of users click on organic results

o Residual effects are long lasting; high ROI

Blue Fountain Media | 2010

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