Entry Decisions in Business-to-Business E-Commerce
Finally, B-to-B entrants seem to have targeted only very large markets. 50% of the online marketplaces in our sample are targeting markets in excess of $100 billion in sales. Only 20% of the online marketplaces are targeting markets with $15 billion or less in sales, and only 2% targeting markets with less than $1 billion in sales. ................
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