Children as Consumers: Advertising and Marketing

Children as Consumers: Advertising and Marketing VOL. 18 / NO. 1 / SPRING 2008 207 has made youth a market eminently worthy of pursuit by businesses. Youths now have influence over billions of dollars in spending each year.10 In 2002, U.S. four- to twelve-year-olds spent $30 billion.11 American twelve- to seventeen-year-olds spent $112.5 billion in ................
................